How do you start a career in production? Well, Thomas Schaefer shares his career journey to date as our youngest guest on Digi-Talks. Having worked across all different film and video mediums, Thomas talks us through falling into a niche and moving out of one, the growth of digital and the impact on client expectations and the need for strategy. As the Director at Stepney Studios, Thomas knows how to ask the hard questions to understand how video fits into a business's big-picture objectives and develop the best possible outcome for any brand.

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On this week's episode, we deep dive into what makes people tick, click and add to cart with E-Commerce Specialist Lily Hargreaves. She shares how E-Commerce in 2022 is so much more than just managing a website with a shop - it's about forecasting, creating a seamless customer experience, testing (always testing) and getting into the mind of your target customer. We talk through how social media and influencer marketing has made a mark on the future of E-Commerce and why you should prioritise meaningful email communication.

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A born philanthropist, Andrew Sabatino has led some of Australia's most successful fundraisers. He talks us through how he has seen the philanthropic marketing space change throughout his career and time in Adelaide, Sydney & London having worked with some of the world's largest non for profits. Passionate about marketing with purpose, Andrew has grown a team of 50 passionate marketers at his business Donor Republic.

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Business and marketing - the two go hand in hand as Sarah McArdle shares with us on this week's episode. From agency to in-house, Sarah has worked on both sides of the fence and has embraced the need to upskill throughout her career as the marketing sphere evolves. She talks us through how best to utilise business insights to drive a purpose-led marketing strategy, the advantages of organisational transparency and why it's not always "marketing's fault".

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With a passion for purpose led marketing and meaningful content, Carlea Atkins has a deep understanding of building brands and the intricacies of the digital sphere. As the owner of Consume Studio here in Adelaide, Carlea prides herself on having created a space for brands and individuals who share her commitment to sustainability. We talk through brands with social responsibility, greenwashing and the future of influencer marketing.

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Ask Chris Whitbread and he'll tell you he knows it all - thanks to Google. He's seen the shifts within the Google sphere for many years but one thing that remains the same is his focus on the best possible outcome for his clients. Chris talks us through the importance of being a specialist, why taking the time to set your Google account up properly in the first place matters and taking the time to be methodical when developing any campaign.

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What better way to kick off Season 2 than with Nicole Burton & Thea Petros to give us a rundown of the media world and the future of networking. There's no denying that digital has forced traditional outlets to prioritise data but how can we forget creative, impactful campaigns. Nicole & Thea talk us through the importance of a holistic marketing strategy, prioritising meaningful client relationships, and the future of professional networking.

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For our last episode of Season 1 we were joined by no other than Mal Chia. As an award-winning consultant CMO and e-commerce advisor, he helps brands grow profitably and sustainably. Mal refers to himself as a reformed performance marketer, living at the intersection of data, brand and strategy. He takes us back in time where his journey began and talks us through what makes a strong e-commerce brand and how to build an engaged marketing team.

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A way with words like no other, Hannah Pendlebury has worked across digital, PR & social media over the years. As a copywriter, she understands how to identify your target audience and speak to them in the way that they best receive information and to evoke the ideal action. Hannah talks us through the art of copywriting, backing yourself and your creative process and why sometimes it pays to get a professional in.

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Luke Jamieson knows the world wide web like the back of his hand and has witnessed the progression from dial-up internet to the mobile-first movement. Having built websites since the dawn of notepad, learning SEO when Google was new, and entering the data revolution head-on. Luke talks us through what makes an effective website, nurturing your community through the digital landscape, and the future of digital and the music industry.

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