As the head of performance at Ecom Nation, Georgia Aoukar works with specifically e-commerce brands across multiple industries, developing the ideal performance strategy to drive results. The perfect role for someone who is passionate about building brands digitally and understands the important role each platform plays in the customer journey. Having worked with some of the most iconic e-commerce brands, Georgia talks us through her approach to performance marketing, identifying the right channels for you and understanding how to create content that converts.

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With a career spanning over 25 years, Dave Simms knows the not-for-profit sector like the back of his hand. A creative and progressive marketer, Dave talks us through the relationship between fundraising and marketing and the significant changes in consumer behaviour over the years. Whilst appreciating the positive impact the rise of digital has had, Dave also touches on the need for connection in a post C word world.

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We are kicking off Season 4 with the ever-talented Maria Petroff - affectionately known as Shots By M. Maria talks us through her journey as a freelance photographer and how she was able to take her passion to a full-time gig. She shares how she has developed her signature style, her approach to marketing her business and the challenge of being a one-person band. Of course, we talk about social media and how it's been a powerful tool in growing her business.

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Keeping the "something different" going with this week's episode as we welcome Nicole & Sam - Founders of Adelaide's newest speed dating events, Yeah, Nah, Maybe. You're probably thinking, what on earth does this have to do with marketing or digital? But we think the fact that the 20 and 30-somethings of town are going offline and keen for real-life connection is something worth diving deeper into. Not to mention, the interesting route that online dating took when it essentially asked us to market ourselves when creating a profile that said what we wanted it to say and always subsequently didn't say what we wanted (if you know what we mean).

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Our very first guest from Season 1 is back in the hot seat - Ashleigh Bailey joins me as we dive into the changes we have seen in the social media space since we caught up last. Ash talks us through the reality of running and trying to grow a business whilst keeping on top of the constant changes with social media and the need for support within our social community. As a non-governed industry and majority of professionals being self-taught, the importance of social media marketers being aligned to the fundamentals of what drives social success has never been more important. 

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Earning her stripes from the ground up, Taylor Martin puts her strong communication and management skills to work each day, overseeing the team, the studio and the project’s within it as Studio Manager. Taylor talks us through her journey and her intimate understanding of such a diverse range of projects and how she best works with her team of creatives. We discuss the challenges around communicating creativity effectively, client management and the core differences between marketing and advertising.

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With both expertise in traditional and digital marketing, Natalie is passionate about the importance of a well-rounded campaign and loves to make some noise. With over 22 years experience in advertising, Natalie Renna is the director at Mercy Me Marketing here in Adelaide, representing both a local & national client base. She talks us through the shift from traditional to digital, the change in client budgets, and the constant need to justify our value as marketers.

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With a career spanning well over 10 years, James Trenerry is an icon in the fitness industry. Having led a number of multi-award-winning studios and back-to-back studios of the year, James certainly knows what it takes to build a powerful community. James created PLATFRM; the home of Australia’s first Run + Weights and Strength-based Reformer group workouts in 2021 and continues to demonstrate his expertise in the fitness space. He talks us through the power of word-of-mouth marketing, a seamless customer experience and what it takes to solidify a meaningful community in 2023.

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Increasing customer satisfaction, with a focus on generating leads and increasing income - sounds pretty good, hey? That's where Mikaela Barke and her tool kit of digital experience come in. With over 12 years working across multiple disciplines, Mikaela is now putting it all into action with her own photography business Never Never. We talk through the importance of echoing real life customer queries in your digital strategy, utilising data, and a focus on open communication with clients to measure success.

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Fascinated with human behaviour and how attention, trust and value drive business success, it's no surprise that Jared Brown was once named one of the 2019 Leaders In eCommerce Top 100 All-Stars. Jared talks us through what makes a sound E-Commerce strategy, the importance of nurturing your customer and how to differentiate your brand on the global stage.

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