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The MailOnline, the digital side of The Daily Mail, has used Facebook’s header-bidding product for the past six months. While it is happy with the results so far, Lauren Dick, head of emerging platforms at MailOnline, says Facebook could extend the product across all platforms. Dick joined us at Digiday’s Programmatic Summit in Wicklow, Ireland, to discuss MailOnline’s experience so far with header bidding on Facebook and the challenges in its expansion in vertical video.
At the Digiday Brand Summit in Charleston, South Carolina, Matthew Fitzgerald, vice president of marketing at HelloFresh, talks about how to keep a startup mentality and how HelloFresh competes in the market.
At the Digiday Brand Summit in Charleston, South Carolina, Tough Mudder's SVP for brand and creative Jesse Bull talked about how tough Mudder develops its brand around passion points and the company's strategy in using social media platforms.
At the Digiday Brand Summit in Charleston, South Carolina, Morton Salt's director of communications & corporate brand strategy Denise Lauer talked about the company's efforts to make the brand relevant again.
Brands are quickly recognizing Amazon as a threat, and the luxury business is no different. Charlie Cole, the chief digital officer of Tumi, believes in taking every step with caution when it comes to Amazon. At the Digiday Brand Summit in Charleston, South Carolina, he talked with Digiday brands reporter Yuyu Chen about the future of modern branding and Amazon's threat to marketers.
Our latest publishing summit was held in Vail, Colorado. In the following episode, Dave Goldberg takes the stage. Dave is the Bleacher Report’s VP of revenue operations. He talked about the company’s strategy to create a stable revenue stream and why creating premium unique content is key.
In a political climate where trust in media has severely declined, USA Today Network's CRO Kevin Gentzel talks about how local journalism can help build scale and also strengthen public trust in media.
Rick Cordella, executive vice-president of digital media at NBC Sports, joined us at the Digiday Publishing Summit to talk about how the Rio Olympics went live, and some bold decisions that the team took towards this digital push.
Political news may be driving subscriptions and engagement for publishers in the Trump era, but advertisers remain skittish around buying space next to political news. But Jed Hartman, CRO of the Washington Post is confident that it's just a matter of time until brands find the right space for their messages. He joined Digiday’s senior editor, Lucia Moses, at the Digiday Publishing Summit in Vail, Colorado for a discussion on how to make the ad model work for everyone.
Our latest publishing summit was held in Vail, Colorado. In the following episode, CNN’s Chief Product Officer Alex Wellen talks about the company’s major push into the digital sphere over the last year and their platform strategy.
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