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DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in India
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in India episodes
- E24: Our Journey So Far (Last Episode)
This podcast exclusively covers digital marketing scenario and landscapes for small and medium enterprises and non-profits. This is the last episode in this series. Of course, Monica and Manasi will be back with a new series on fresh topics in a month’s time or so.
In Episode 24, Manasi and Monica talk about their journey, developing the DigiIndia Squad podcast, and earlier video series. They cover:
- How the idea started
- The research process & the challenges and gaps observed
- The execution, from branding to the hustling
- Strategic moves made
- Times of doubt
- Lessons learned
It's been a great journey. We'll be back with more soon! Bye for now!
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
You can still email us, and send topics you'd like us to discuss at [email protected]. We'd love to hear from you.
#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips
30 min - E2: Digital Marketing Careers - Transition, Progression, Rural vs Urban
This episode is also available in video.
In Episode 2 of the DigiIndia Squad video series, Monica turns the tables on Manasi, digging into her career path. Some great tips are shared in the conversation, the perception of digital marketing, what it means to be a digital marketer, the gaps in the digital marketing education, what students of digital marketing should think about, and more.
Some of the questions discussed include:
1) Manasi moved from a career in journalism & media relations to digital marketing and communications. What was the trigger? What pros and cons did you experience, technical and professional, in the transition?
2) How does your journalism background help you become a better communicator and marketer?
3) You spend a fair amount of time training students on marketing and communication. What are the students prepared or not prepared for academically that they need to ramp up on quickly to enter the industry?
4) What is the interest in learning digital marketing in rural areas? In your experience, what are the challenges and opportunities here?
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
Email us your questions or topics you'd like us to discuss at [email protected]. We'd love to hear from you.
#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips
38 min - E3: How to get ideas for content creation?
This episode is available in video.
In Episode 3 of the DigiIndia Squad video series, Manasi and I do a deep dive into how marketers, content creators, business persons, and solopreneurs and come up with content ideas that resonate with their target audience.
We cover the topic from four angles:
- Internal sources
- Customer-facing platforms and personnel
- Environment (competition and eco-system)
- Industry
This is a little longer than the time we usually target but we felt it was important to get all these ideas out there for you to get started with whatever you have in hand. Using these ideas, you’ll have enough ideas to keep your content marketing calendar full for months ahead!
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
Email us your questions or topics you'd like us to discuss at [email protected]. We'd love to hear from you.
#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips
1 hr 17 min - E4: Brands that get content right
This episode has video content.
In the last episode, Manasi and I talked about content ideas - how to generate them and get your content calendar going. In this video, we look at some brands whose content has grabbed our attention. While my starting point for this exercise is a search engine, Manasi chooses social media.
The recording got a little messed up so a placeholder image has been used where Manasi is talking. Close your eyes and just listen (:-)), the discussion should add value.
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
Get in touch at [email protected].
#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips
1 hr 15 min - E23: 6 Marketing Case Studies from Nonprofit & Small Biz
In E23, Manasi and Monica take up 3 case studies each and disassemble the marketing goals, tactics, and outcomes.
Manasi covered the following businesses:
- Kalinga Center for Rainforest Ecology (KCRE)
- Optionables Fintech LLP
- Exchange for Media
Monica covered the following nonprofits:
- Akshay Patra
- Child Relief and You (CRY India)
- The Association of People with Disability (APD)
We thank all of you for your feedback and responses, some on WhatsApp, some on our social media accounts and some on our email. Most questions we are receiving are from small business and nonprofits on what are the opportunities in the digital world how to use digital media platforms to grow their business or to increase their donor lists or increase the awareness among members to support a particular cause.
Have feedback? Get in touch with us at [email protected].
#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips
1 hr 3 min - E5: Brands that get content right
YouTube episode link: https://youtu.be/TZxtgEn_Feg
What can small and medium hospitality businesses continue working on in the marketing space to survive the sheer slowdown caused by the Coronavirus pandemic?
Manasi and Monica share some ideas and examples of what business owners can focus on to prepare for the better times that are sure to come.
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
Email us your questions or topics you'd like us to discuss at [email protected]. We'd love to hear from you.
34 min - E6: Marketing Tips for the Travel Sector in the Covid Crisis
YouTube episode link: https://youtu.be/rPXYqGN5VnU.
The travel industry is one of the worst-hit industries during the Coronvirus slowdown.
In this episode, Manasi and Monica talk about different ways in which travel agencies and carriers such as airways and waterways can continue to engage their audiences until the tide changes. Manasi also shows the Facebook and Instagram pages of brands that are maintaining a strong presence and others that have stalled.
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
Email us your questions or topics you'd like us to discuss at [email protected]. We'd love to hear from you.
#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips
43 min - E22: Quick Overview of Digital Marketing - Part 2
Continuing from the previous episode, we talk about other digital marketing channels for small businesses and nonprofits alike. Of course, these channels are applicable for all businesses but our target audience for this podcast is the SME and nonprofit space.
In this episode, we talk about:
- Email Marketing: Importance, methods, strategy, and campaign types.
- Mobile Marketing: What it encompasses, importance in today's times, campaign types, technology.
- Paid Promotions: An important aspect to understand and accessible via social media, search engines, third-party vendors, etc. Why and when do we use this channel?
- Analytics: The last element that ties the whole picture together - what works, what doesn't, what if, why, where, when, how - enabling you to improve your customer's experience.
#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
www.contentknockout.com
27 min - E21: Quick Digital Marketing Overview - Part 1
In this episode, Manasi and Monica take ten steps back to talk to give a quick overview of digital marketing.
Digital Marketing is far from new. And there’s loads of information on it on the world wide web. Even so, in our work with small businesses and nonprofits, we’re often asked to explain “digital marketing.” What does it mean? What does it involve? What are the different channels available to us?
Well, in this episode, we thought to share a simple explanation for leaders of nonprofits and SMBs to understand what the digital marketing channels are.
In the first part of this topic, we cover:
- Why a website (covered in detail in E11: Essential components of a website for small biz)
- Search Engine Optimisation (SEO) (refers to E9: How Voice Search is Changing Digital Marketing and E8: The Rise of Vernacular Content in India)
- Social Media Marketing
- Content Marketing
- Online Reputation Management (ORM)
- Affiliate Marketing
We'll continue with the other channels in the next episode.
Meanwhile, if you have any comments or questions, use our social media channels or email us at [email protected].
#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
29 min - E8: The Rise of Vernacular Content in India – A Trend to Ride On
In Episode 8, we talk about how vernacular content is becoming a huge deal in the internet space in India and why marketers and business owners must find ways to ride this trend. (YouTube link: https://youtu.be/8c4QpwcVfmY)
We talk about how this change has come about, what initiatives (in both technology and business) have supported this trend till now, what the future holds for vernacular support and local businesses as well as the challenges of offering multiple language support in the complex and multifarious diversity of India.
There is a huge jump in the consumption of audio and video content, in vernacular, largely driven by smaller towns and cities. “Literary agnostic” content is the way to break the language barrier that has existed for non-English speaking users of India.
There are references to many reports and articles in this discussion, some of which are linked in this blog post.
#marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
Email us your questions or topics you'd like us to discuss at [email protected]. We'd love to hear from you.
37 min
About DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in India
From the publisher's feed
DigiIndia Squad is the vision of two digital marketers, Manasi and Monica (MnM girls), to share ideas, practices, and strategies to help local biz, small biz and nonprofit organizations make the most of their digital assets.
In this podcast, we assemble and disassemble marketing and communication topics for small businesses and nonprofits in India.