DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in India

DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in India

By DigiIndia SquadBusinessMarketing
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DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in India episodes

  • E20: Why small businesses cannot afford to postpone digital marketing

    In Episode 20 of the #DigiIndiaSquad podcast, the Mo and Ma girls, Monica and Manasi hash out the question they still get asked by small businesses: Do we need digital marketing?

    YES! You do. But with the right thought in place. 

    The discussion answers questions such as:

    • why small biz must pay immediate attention to digital marketing,
    • what are the trends observed,
    • why you need a seasoned professional to navigate the transition to digital marketing,
    • what you need to have ready,
    • how to get started,
    • when to get started,
    • where to start, and
    • who should start.

      • We end with a few examples.

      Please do leave your questions in the comments section and we will revert to you. You could also revert to us on [email protected] 

      Find us as @DigiIndiaSquad on Facebook, Linkedin, Twitter, Instagram, and YouTube.

      #MarketingTips #SmallBusiness Marketing @DigitalMarketing

      30 min
    • E9: How Voice Search is Changing Digital Marketing

      In this episode, Monica and Manasi talk about the changes in consumer behaviour that are driven by voice usage. Watch the video for the demo.

      How to improve the chances of content showing up in search engines as a response to voice search? 

      What does voice search optimisation involve? 

      What are rich results? 

      Articles referenced:

      • Google Algorithm Update 
      • How to Earn Google Featured Snippets for Mobile: Large-scale Study 
      • Voice SEO: Different tactics required for Google Assistant, Siri and Alexa 
      • All about search and its history 
      • #brandequity: Voice hits the right chord for brands, sees 270% growth in #onlinesearches
      • How #Internet of #Voice is changing the rules of #digitalmarketing  #YourStory 
      • How to Optimize for Voice Search: 6 SEO Strategies for Success #SearchEngineJournal

        • Find us on Facebook, Instagram, Twitter, Linkedin, and YouTube as DigiIndiaSquad.

        Email us your questions or topics you'd like us to discuss at [email protected]. We'd love to hear from you.


        1 hr 1 min
      • E10: Why every organisation must have a documented marketing strategy

        In this episode, Manasi and Monica delve into a common grouse - organizations not having a marketing strategy, not even a documented business strategy.⁠ Please watch the YouTube video episode for the demos - https://youtu.be/2ny8sZsYzfk.

        ⁠
        When an organization hires a marketer, he/she will take the cue from the business plan and develop a marketing strategy that aligns with the business goals. Without the plan in place, business owners and marketing teams run the risk of marketing with no clear purpose in mind, no measurement plan, no tracking. ⁠
        ⁠
        This is not a good space to be in, for the business owner or the marketer. It's important to start with a SWOT analysis followed by a plan developed using the NAMDUS methodology, as explained by Manasi. ⁠
        ⁠
        Without clear goals and a plan to get there, businesses lose confidence in marketing, and marketers lose morale. Don't let that happen.⁠
        ⁠
        #marketingstrategy #documentedmarketingstrategy #documentedbusinessplan #SWOTanalysis #NAMDUSmethodology

        50 min
      • E19: Slowing down marketing post 2020 - Part 2

        Following Part 1 of this topic, in this episode, Manasi and Monica talk about some organisations who have turned the change in consumer behaviour to their benefit and profit, changing their marketing proposition. We also talk about how organisations can walk the talk of "slowing down the marketing" during this time of crisis. 

        We also share some advice from marketing experts from around the world on slowing down marketing.

        Get in touch with us at [email protected]. DigiIndia Squad is also available on social media channels.

        28 min
      • E1: Is nonprofit marketing all that different from digital marketing for business?

        This is our first episode. Also available on YouTube.

        In this episode, Manasi quizzes Monica about the nonprofit space, discussing questions such as:  

        - When you say digital marketing, I can only hear, what is your budget, how many leads can you get, what is your cost of conversion and %age of conversion.  In this context, how different is digital marketing for nonprofits or NGOs?  

        - In what contexts can NGOs or NPOs take up digital marketing? 

        - If we have to map a donor journey, what would it typically look like? 

        - What role does Online Reputation Management play in the digital world for NGOs?  

        - What role does Integrated marketing play for NPOs and NGOs?  

        Our presence 

        www.instagram.com/DigiIndiaSquad 

        www.facebook.com/DigiIndiaSquad 

        www.linkedin.com/company/DigiIndiaSquad 

        www.twitter.com/DigiIndiaSquad  

        Email us your questions or topics you'd like us to discuss at [email protected]. We'd love to hear from you.

        36 min
      • E7: How consumer behaviour has changed during Covid19

        From big brands such as Girias offering oxymeters and sanitizers, Bata offering face masks as gifts to customers, one thing is assured - consumer expectations and behavior have changed - for the short-term and the long-term.  

        In this episode, we talk about the reasons behind this change, what the trends have been during and post the lockdown and what is expected in the times to come. Will these changes stick? Has a decelerated pace of life actually made us more empathetic citizens?  

        One point that came out in a McKinsey survey was that people are going to research more before purchasing. 

        One of the decisive factors today is how the brand has treated its employees during this period. How interesting! In fact, this is something we have highlighted in both our earlier episodes on marketing tips for the Hospitality and Travel sector.  

        This and more await you ... enjoy viewing or listening.

        46 min
      • E18: Slowing down marketing post 2020 - Part 1

        In Episode 18 of the DigiIndia Squad podcast, Manasi and Monica take up the topic of how marketing has slowed down post-2020 and why that has happened. they share personal stories that reflect a change in consumer behavior as well as tales from around. 

        There has been a significant change in consumer behavior as a result of the pandemic. We've talked about that in length in Episode 7: How consumer behavior has changed during Covid19. In the episode, we elaborate on some changes around health, lifestyle habits, relaxation, purchases, and food. 

        In Episode 19, we'll continue the discussion with how businesses can walk the take, bring about a change in their marketing proposition, share some stories, and some suggestions. Stay tuned.


        21 min
      • E17: WhatsApp Marketing for Small Biz & Nonprofits - Part 2

        Continuing from Part 1 of this topic in Episode 17, we'll talk about the opportunities WhatsApp Business offers small businesses and nonprofits/NGOs, some tips to help you make the most out of these opportunities and caution you on common mistakes.

        Opportunities

        • Share business contact information
        • Tagline
        • Address and opening hours
        • Send updates (Nonprofits such as Milaap share donation acknowledgement and project updates)
        • Website
        • Email
        • Engage customers, donors, volunteers, etc. For example, Tamil Shirts.com (50 designs with more than 7,000 customers from India, Sri Lanka, Singapore, Malaysia, the U.A.E., and U.K.) uses Quick Replies to be more productive, label customers and make follow-up calls for sales. Since they began using the WhatsApp Business app, they say sales have increased by 30 percent, customer interaction by 70 percent, and leads getting converted to new business by 20 percent.
        • Labeling allows your response to be more in line with the stage the customer/donor is - inquiries, orders, warm leads, hot leads
        • Improved communication - product images, demos, audio explanations, video walkthroughs, live video chats. For example, Bengaluru-based software as a service (SaaS) startup Lorry Business to Business (LOBB), create a group, from sharing proof of delivery, to tracking location, to business acknowledgement, to keeping everyone in loop
        • Upload your product service catalog - promotions
        • Helps businesses transcend geographies - customers from across the world
        • Good source for referral business
        • Use the live location feature (Hey DeeDee, the company paving the way for delivery girls, uses the app to track the attendance of the staff even when they are on the road), and they collect real time feedback too on Whatsapp
        • With regular Whatsapp, you can still use:
        • Status
        • Tag line
        • Contact info
        • Other ideas: Video walkthroughs, live video chats
        • Disappearing messages (expire after 7 days) - coupon codes, limited period offers
        • Broadcast
        • Groups

          • Some tips

          • For your Whatsapp Business Account, remember:
          • More transactional
          • Take permission
          • Respect the receiver’s request to exit
          • Use the features well - label, quick replies, auto response, catalog, etc.
          • Be authentic
          • Communicate, be responsive
          • Use the status and profile picture (regular WhatsApp) 
          • Pay close attention to the needs of your customers and address them
          • Build trust - referral source

            • Read the stories of how small biz are using WhatsApp for ideas and inspiration.

            Common mistakes 

            • Not having a strategy
            • Bulk messaging - spamming
            • Not taking permission
            • No personalisation, generic messaging
            • Not maintaining the hygiene of the contact list
            • Excessive messaging
            • Not giving complete business information in the profile
            • Nonresponsive
            • Not organising your contact list
            • Not setting an Away message
            • Not tracking links
            • Don't add people to groups without their permissions - group chat link is the better way - let them join

              • Get in touch with us at [email protected]. Also available on social media channels.

              27 min
            • E16: WhatsApp Marketing for Business and Nonprofits - Part 1

              Since this is going to be a longish topic, we’ll break this into two episodes. Today, we’ll discuss the origins of WhatsApp, why it’s a good marketing tool for small businesses and nonprofits, the different Whatsapp offers for businesses, the content formats you need to use, and most importantly, a strategy. And of course, we’ll share some stories.

              Given the massive and highly engaged 1.5 billion user-base, the potential reach for businesses is vast.

              Facebook Messenger and WhatsApp together have captured nearly 80% of the text messaging market.

              WhatsApp is used innovatively by businesses and nonprofits alike, especially in countries such as India and Africa. 

              There are two options for businesses. 

              • WhatsApp API for large businesses or enterprise
              • WhatsApp Business for small businesses and nonprofits

                • We talk about this and more in this episode. We share stories of some amazing use cases.

                WhatsApp Business offers multiple advantages to businesses such as:

                • Free
                • On Android and iPhone
                • Tailored for small businesses (and nonprofits)
                • Business info - address, opening hours, business description, email address, and website.
                • Connect with customers
                • Upload catalog
                • Organise your customers
                • Automate responses to FAQ 
                • Save and reuse messages
                • Sort responses 
                • Set Away message
                • Set a Greeting

                  • The compatible content formats on WhatsApp include:

                  • Text
                  • Image
                  • Audio
                  • Video
                  • Stickers
                  • GIFs
                  • Call - audio + video

                    • Last but not the least, we talk about a WhatsApp strategy - why it's important and how you go about it.

                    34 min
                  • E15: Is Facebook still useful for small biz and nonprofit marketing - Part 2?

                    Manasi and Monica resume the discussion from last week. They discuss:

                    • important Facebook features that will help a brand grow organically, 
                    • Facebook Ads, 
                    • Marketplace, 
                    • eCommerce integration, 
                    • some stats on why people engage with brands on Facebook, 
                    • some examples,
                    • and tips.

                      • Reference links:

                      • Facebook Blueprint - over 75 courses
                      • The 2020 Topics and Trends Report From Facebook IQ 

                        • Our presence:

                        www.instagram.com/DigiIndiaSquad

                        www.facebook.com/DigiIndiaSquad

                        www.linkedin.com/company/DigiIndiaSquad

                        www.twitter.com/DigiIndiaSquad

                        Email us your questions or topics you'd like us to discuss at [email protected]. We'd love to hear from you.

                        #marketingpodcast #indiamarketingpodcast #podcastIndia #smallbusinessmarketing #nonprofitmarketing #digitalmarketingtips

                        27 min

                      About DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in India

                      From the publisher's feed

                      DigiIndia Squad is the vision of two digital marketers, Manasi and Monica (MnM girls), to share ideas, practices, and strategies to help local biz, small biz and nonprofit organizations make the most of their digital assets.