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DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in India
DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in India episodes
- E14: Is Facebook still useful for small biz and nonprofit marketing? Part 1
In Episode 14 of the DigiIndia Squad podcast, Manasi and Monica talk about the relevance of Facebook marketing today. With the organic reach going down and the rapid changes that are the wont of social media platforms, what can marketers working for small businesses and nonprofits do to achieve marketing outcomes?
In Part 1, we talk about some stats that prove Facebook is still a very relevant marketing tool in India, features and algorithms, and the need for marketers to stay informed about the direction Facebook is taking for the future.
The Facebook Newsroom website is one way to stay updated on what Facebook is working on currently and has up its sleeve for the future.
Enjoy the listen! And happy holidays! We'll come back with Part 2 in 2 weeks from now. Watch this space!
31 min - E13: Should small businesses and nonprofits care about branding - Part 2?
In Episode 12, we had talked about the definition of a brand and its components. We take that topic forward in Episode 13 and talk about:
- the branding process
- the all-important question - "when" does a "brand" become important
- "business" vs "brand"
- ... and loads more.
#branddevelopment
#smallbusinesstips
#smallbusinessmarketing
#brandmarketing
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
Email us your questions or topics you'd like us to discuss at [email protected]. We'd love to hear from you.
33 min - E12: Should small businesses care about branding - Part 1?
In this episode, Monica and Manasi discuss:
- why branding is important for small businesses and nonprofits
- how nonprofits have a startup culture
- what branding means
- who are the stakeholders you consider when analyzing your brand
- some examples of brands
- the components of a brand
- Logo
- Taglines
- Values
- Vision
- Mission
- Messaging
- Merchandise
- Advertising
- Assets
- Equity itself
- Experience
- Color and font
- Customer service
- Reputation
In the second part of this topic, we'll discuss the process of developing a brand and when in the business cycle branding becomes important.
Stay tuned.
Our presence:
www.instagram.com/DigiIndiaSquad
www.facebook.com/DigiIndiaSquad
www.linkedin.com/company/DigiIndiaSquad
www.twitter.com/DigiIndiaSquad
Email us your questions or topics you'd like us to discuss at [email protected]. We'd love to hear from you.
27 min - E11: Essential components of a website for small biz
Essential components of a website for small biz
- Why have a website?
- Who does not need a website?
- How will you measure?
- Mobile-first / Component
- Website architecture
- Content & Policies
- Website pages
- Forms
- Call To Action placement
#DigitalMarketingIndia
#DigitalMarketingVideoSeries#onlinemarketingwebinar#onlinemarketingtraining#digitalmarketingjobs#DigitalMarketingtips#DigitalMarketingcareer#DigitalMarketingSmallBiz#DigitalMarketingSMB#DigitalMarketingLocalBusiness#DigitalMarketingNGO#DigiIndiaSquad27 min
About DigiIndia Squad - Digital Marketing Podcast for Small Biz & Nonprofits in India
From the publisher's feed
DigiIndia Squad is the vision of two digital marketers, Manasi and Monica (MnM girls), to share ideas, practices, and strategies to help local biz, small biz and nonprofit organizations make the most of their digital assets.
In this podcast, we assemble and disassemble marketing and communication topics for small businesses and nonprofits in India.