DigiMarCon Podcast

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

One of the biggest challenges marketers and advertisers face today is being able to cut through the noise and reach their targeted consumer in a way that feels authentic. By running dynamic campaigns, it’s possible to avoid creative fatigue and deploy a personalized experience tailored to your audience’s specific needs. After this session, you’ll be able to:
• Plan for dynamic campaigns between creative and media teams and manage proper communication between all stakeholders
• Understand the fundamental differences between DCO (Dynamic Creative Optimization) for display and social
• Take a new approach to your marketing funnel and retargeting campaigns
• Better craft user personas based off the data signals resulting from your dynamic campaigns

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Although they’re still considered to be newer tactics in the world of marketing, live chat, messaging and chatbots are here to stay. As more companies continue to implement various types of conversational marketing on their websites and social platforms as well as throughout their content, customers will expect bots to be highly valuable and efficient. So, how do you keep up and develop your conversational marketing strategy to grow better in 2022 and beyond? While the technology we use to communicate has changed, the core elements of communication have stayed the same. People always have and always will expect conversations to be helpful, personal, and empathetic. The only difference now is we have the technology to have those conversations at scale. That’s the power of conversational marketing. The story of live chat is about convenience. This is an inflection point for your business -- set up live chat the way buyers want to use it, and you have a shot at finally breaking down the walls between internal teams. That’s a bigger upside than live chat could ever offer by itself, and it’s why we’re so excited about it. Let’s talk about conversational marketing and its benefits, how it will help your business grow, and what you need to build a successful conversational marketing strategy.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Until Skynet takes over and the bots enslave us all in the Matrix, business is still done with people. Yet so many decisions are based on data that has little or no humanity to it, strictly looking at numbers and data of what people did, without asking WHY. If you want a competitive advantage in the market, taking the time to truly understand customer’s viewpoints and interactions with the product or service you are marketing is crucial. Forget surveys, NPS, focus groups, and plastic personas from vague demographics…it’s about actually knowing how to talk to people, to understand their journey, and gain the CONTEXT that is missing from all those data points. Think Qualitative Data isn’t important? Come hang out while we review a few Epic Fails of recent big brands who didn’t take the time to do a little bit of customer research, costing them MILLIONS of dollars in marketing campaigns that had to be pulled due to a lack of consumer understanding. If nothing else, you’ll enjoy some laughs and learn some things!


Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Under a general topic I understand dealing with distractions such as news and notifications, maintaining focus, increasing attention span. I'd like to touch about current trends such as social media detox and dopamine fasting and examine the possible impact on the digital marketing industry.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage their visitors.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Sales are at the center of any growth-driven organization yet often struggle to impact revenue 
with existing processes. Today’s most disruptive companies are winning on customer experience with CRM at the center of it all. How you sell matters more than what you sell. 
 
This session will show you how a sales enablement strategy driven by HubSpot's robust CRM will empower high performing sales team that takes your business to the next level. Revealing a new sales playbook to win more business in 2022 and beyond, featuring real-life case examples of sales transformations. 
 
Here are three top takeaways that you will get from this session … 
- Understand what touchpoints lead to converting prospects to customers 
- Automate the sales process whilst driving exceptional customer service 
- How HubSpot's CRM accelerates engagement, conversion, meetings, bookings, and retention

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

According to The Marketer of 2022 Report by Brandwatch, digital insights and methods of collecting consumer data are at the top of my mind for marketers this year. With that in mind, social listening is looking at what people are talking about online, on forums, social media, underneath news articles, and on websites. Learn what social listening is, and the 5 steps to launch a successful social listening program. 
 
Key Takeaways: 
Learn the framework for launching a successful program including; the “why”, understanding the benefits, sharing insights, “surprise and delight”, and time.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As entrepreneurs and creators, it has never been easier to start a business, create your art, and share it with the world. In this presentation, we will look at the 5 pillar Freedom Code framework that you will need to learn to start, grow and flourish as a business, entrepreneur, or creator. The rules have changed and the freedom to take control of your destiny has never been greater. We will also look at the stories of people and companies that have changed their lives and made an impact on the world.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As discovered in Hootsuite’s Trends 2022 report, marketers are planning to spend more on social ads in 2022, and the key to this is finding the perfect balance between organic and paid to make the most out of your social presence. 
 
 
Organic and paid social play two very different (but equally important) roles in successful social strategies. An integrated social media strategy is not only efficient but also the most effective use of marketing spending as it enables you to connect with your audience and reach your business goals on social. 
 
 
Join our panel session with experts from LinkedIn and Hootsuite to learn how effectively combining paid and organic social strategies together help you: 
 
Reach your business goals 
 
Connect with and convert your audience 
 
Demonstrate ROI in your social strategy 
 
Maximize marketing resource efficiency

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/