DigiMarCon Podcast

Thanks to an innovative and fiercely open community, WordPress users are constantly finding new ways to build breakthrough digital experiences. In this session, Mark Randall of WP Engine will share how the growth of WordPress has led to a shift in how businesses grow online.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Two things define the limits of creativity: the tools of the time as well as who and what we are connected to. In this talk, Anny Havercroft, Head of Business Marketing for TikTok Australia and New Zealand will uncover how technology is not only democratizing creativity but actually enhancing it by providing the world with the ultimate tool for it: exposure to more human experiences. 
 
Key Takeaways: 
* Technology is democratizing and enhancing creativity and content creation 
* Technology is enabling the sharing of more human experiences and solving problems 
* Brands are leveraging the power of the community to drive results

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Email marketing is an incredibly effective approach that requires little effort and generates huge returns. One of the major benefits of email is that you own your database. With so many constant changes to the online advertising space causing non-stop headaches and inconsistent results, the one marketing method that brings results consistently is email marketing! Email marketing is the most powerful way to nurture relationships with your customers and prospects in the long term. In this online masterclass, Christo will show exactly how you can make email marketing your most profitable marketing method and will share all elements that go into a powerful email marketing system.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As the MarTech space gets more and more crowded we often find we don’t use our existing tools to their full potential. We end up with products that don’t always live up to all the hype we were promised. Find out how to enhance the tools you already have without having to replace them. See how two of Australia’s biggest corporates utilized a Customer Data Platform (CDP) to access data that’s always seemed too far out of reach and supercharged the tools they already had.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How can a business become the most desirable brand in its space? And how can it sustain its popularity? In today’s world, building a strong brand has become even more important due to the changes in the media landscape and the way consumers choose businesses to buy from. People are craving brands with a strong purpose, a focus on building authentic relationships, and engaging communication. Building a strong brand is not just ‘nice to have’, it’s necessary in order to thrive. Marketing is attracting prospects, branding is the reason they’ll choose to buy from you instead of someone else. In this presentation, you’ll discover how to win the minds and hearts of strangers and turn them into raving fans and how to master the power of storytelling and leverage a smart narrative. Franziska and Julia will share insights into their The Brand Alchemy Method™ and the importance of brand strategy. 
 
Key Takeaways: 
- The eight elements of building a #1 brand in your industry. 
- How to use your brand strategy internally to create a team culture people want to be a part of. 
- The Brand Alchemy Method™, a practical methodology to create a compelling, effective and sustainable brand strategy.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

While SEO is a constantly evolving discipline and some SEO elements have become important in 2022, other core elements remain evergreen. In this session, I will highlight SEO strategies that need to be on your radar so your brand can effectively compete in the search results in 2022. 
 
Key Takeaways: 
- Are links still important? 
- Content Quality vs Content Quantity 
- Technical SEO 
- Core Web VitalsAnd more...

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Traditional brands and businesses are currently struggling with the amount of change that is required to be successful in an ever-changing digital environment. Client interactions are still analog, existing data is not leveraged and businesses are still operating on legacy systems. What and how do we need to transform our approach and where do we need a digital-first strategy? 
 
In a nutshell, we will discuss the following questions: 
- What does good look like and how far away are we from data-driven real-time customer engagement? 
- What is the latest trends and where do we need to focus our effort? 
- How do CEOs / CMOs drive implementation and overcome current (self-made) barriers? 
- What are key Success-Factors by driving our transformation? 
- What tools and consulting do we really need? 
- How do leaders embrace the change and take their team on a journey?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Are you an ace when it comes to the open web? Do you know the digital publishing landscape backward? If so, this is the session for you. 
 
Join Outbrain's Elise Bennett and Upside Digital’s Lee Bush for a fun and educational test of your digital marketing knowledge. 
 
At our masterclass quiz, you'll be in the running for some great prizes and are guaranteed to pick up plenty of handy business intel along the way. 
 
Covering brand safety, advertising challenges, contextual targeting, performance measurement, and the future of recommendation, this event will provide an entertaining challenge for all comers.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The video landscape is constantly changing. Bumpers, snaps, stories, reels... with trends and technology evolving fast, how should clients best approach content production partners? What should (and shouldn’t) be included in a brief? How can clients enable agencies to deliver their best work? In this talk, award-winning filmmakers from Canopy share good and bad briefs, revealing what happens behind the scenes as creatives interpret them and solve unique client challenges. Filled with examples of fun and clever content, this masterclass delivers both laughs and insights that can help clients and content agencies collaborate to create Work that Works.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The social media masterclass will focus on how we market in 2022. What does it mean to market in a cookieless world? What are the latest strategies insights and best practices for brand growth and sales acceleration? We will explore some of the fastest-growing brands globally reviewing their strategies and approach and providing a framework that you can adapt and apply locally. There has never been more important to understand what the future of society looks like and how this will impact your brand. 
 
Key Takeaways: 
- The latest social media advertising frameworks for accelerated growth. 
- The key differential of the platforms as they relate to your business. 
- A people-first marketing strategy 
- The latest science around advertising

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/