DigiMarCon Podcast

Unlocking Digital Marketing growth has been a challenge for B2B/SaaS organizations. While there are names that have successfully crossed the chasm, they are few and far in between. So is it a stroke of luck/genius? No - actually it is more planning and putting the basics of marketing at play than anything else. The session will walk you through how to strategically think about Digital Marketing and how to create a team that will help your business grow.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The idea of an online community is so simple and obvious, yet so incredibly powerful. 
 
A community provides new ways to listen to, learn from, and engage with consumers, and is an important aspect of successfully building a brand. 
 
Does building a platform alone can nurture a community? 
Or just giving exclusive offers, to help you build a community? 
The answer is ‘no’! 
 
There are more aspects to building a solid community that will trust you, push you, and put their blood, sweat, and tears into building ‘your’ brand! 
 
Let us find out, why Communities Matter in 2019 at DigiMarCon India 2019. 
 
Key Takeaways from this session: 
- Why should you focus more on communities than ever before 
- How community building can help you save your marketing costs 
- How to build and maintain a successful community 
- The future of community management

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Big data is present everywhere, irrespective of industry, domain, or function. It is now essential to make sense of big data and incorporate the insights into building the right content and engagement strategies. Some tactics that can be used to build the right way will be shared along with some case studies.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Influencer Marketing is growing day by day in India where a lot of brands are doing it for the sake of a trend, what is the understanding, why do we use it, and when we should look for Influencer Marketing is what we can talk about.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this closing keynote presentation, Sandeep will discuss how native programmatic is able to bring about changes to the advertising industry space for advertisers.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Make the move from celebrity endorsements by making your users your brand ambassadors. Personalized communication, especially peer-to-peer holds immense value for brands. Understand how your brand can become a part of such conversations between youngsters, family, etc. on social and chat apps like Whatsapp, Facebook, Instagram, etc. By understanding users' intent in real-time and offering the right content at the right moment to the right user, brands can benefit greatly.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Today's consumers are more digitally connected than ever before and this has shaped their expectations of brands and products. From changing algorithms in social platforms to emerging technologies in IoT and Virtual Reality to fundamental challenges with trust in advertising, and data privacy laws, connecting with the right audiences has never been more complex for marketers. In the new world order where change is the only constant, how can brands and companies adapt their approach to engaging with the savvy and connected consumer?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Product Insights: Your step towards better data-driven performance. Understand the performance of your inventory down to a product level and make actionable data-driven decisions toward better profitability and sustainable growth. During this marketing master class, we will walk you through several different examples showcasing how you can utilize the data from the advertising networks such as Facebook Ads and Google Ads in order to best optimize your campaign performance towards achieving higher profitability and not only click-through rates from individual creatives or even improving campaign revenue - important metrics for some, but ones your CFO or CEO may not actually care about. The examples will be selected to deliver the highest value to online retailers with a high volume of products, but they will be also applicable to any e-commerce business carrying high inventory.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As retargeting continues to deliver strong results, marketers are increasing their investments not only to meet lower-funnel conversion objectives but also to strengthen upper-funnel awareness campaigns, lead nurturing, customer engagement, and loyalty and retention. Advertisers are retargeting on a wider network of platforms and devices, and use cases for mobile and social are expanding. As marketers strive to compete with more brands vying for customers’ attention, a comprehensive retargeting strategy is necessary to deliver results and pave the way for a deeper understanding of customer intent.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/