DigiMarCon Podcast

At the age of purpose, authentic brands, natural stories, and being your actual self is the only way to sustain. Let's go on a journey of authenticity and purpose...

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The old adage "Content is King" may need a rehash. 
 
The idea of anything being King requires a King to be at the helm. 
 
But this decade has seen a power shift from 'FOMO' King to 'disruptive' millennials. YouTube pioneered the democratization of media. Social media gave orators the power of digital distribution. Now, we live in a time where 15 seconds is an eternity. It's 3 to 5 or bust. Let's explore how granular the power of media and self-powered success for anyone is going to end up 5 years from today. Because 5 years ago, we didn't have TikTok.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

You’ve seen more and more methods for ranking #0 in search results lately, right? You’ve likely seen the People Also Ask (Related Questions) boxes – the accordion-like question and answer boxes are Google search result pages (SERPs). Introducing why Featured Snippets are an important part of SEO and digital marketing and how you can appear in them to drive increased traffic to your site.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Considering the context of today’s society and its abundance of information, instant gratification is the status quo. Search engines are repositioning themselves to become “answer engines” rather than just “search engines” by efficiently providing users with what they need. Artificial Intelligence (AI) will aid search engines to understand human intent by identifying the meaning associated with every search query. In this session, you will learn the most up-to-date trends for digital marketers to increase website visibility online, by creating a tailor-made search experience using AI.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As a marketer you know getting started and scaling ABM efforts is challenging. It is critical to target the right people from within your target accounts with the right message at the right time. Demand Unit-centric ABM is a useful strategy that will help you achieve the right business outcomes by targeting buying committees within specific high-yield accounts. But how do you get started and what really matters? 
 
Join SalesboxAI’s founder Alex Roy, in this interactive session as he walks you through the essentials: 
 
1. Demand Unit centric ABM Intro 
2. Defining buyer group Personas 
3. Discovering Members of the Buying Group 
4. Leveraging Conversational AI to Engage buying group members within target accounts across multiple channels in a personal, relevant manner 
5. Understand how scoring works at Persona and Demand Unit Level 
6. Understanding what to look for on your Demand Unit level Dashboard and how you can optimize programs for optimal results 
7. What outcomes can you expect with a 10K, 25K, and 50K+ budgets?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Miranda will be talking about “International SEO and beyond”. She will go through the essentials when optimizing across markets and languages, the common pitfalls, and areas to look into beyond the regular international SEO practices.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

A user-centric SEO strategy helps business owners attract consumers who will interact with website content and convert into buyers of the products and services offered, this is at the heart of what search engines like Google are looking for today. The session will provide a practical approach to creating this winning SEO strategy. 
 
Key takeaways 
1) Winning the Top of the Search Engine Results Page (SERP) has changed. Optimize for Google's KPIs and you will win 
2) Don't just think of optimizing your website think about optimizing the user experience 
3) Measure SEO KPIs that reflect long-term business success not short-term quick wins.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

A deep dive into the correct setup, use, and delivery of Facebook advertising. We will cover how to maximize the powerful ad targeting tool to ensure that your Adspend and campaigns deliver you results.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/