How engaged is your brand with your prospects and customers?
Since the 1800s we’ve been building new communication technologies. From the telegraph to the fax machine to the “leave a message after the beep”. From voicemail to email then to
the first instant messaging service and SMS. Finally, we arrived at live chat which gave us the experience of a quick message and those three little dots signaling a reply.
Communication these days is instant and interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more.
Whether you are B2B or B2C – today is all about B2H (Business To Human) and with it a demand for a personal, fast and relevant user experience at every touch point across the buyer journey. In this session, we’ll show how business strategy, user experience, and real-time data are driving today’s marketing and sales experience.
Be prepared to discover:
• Why the Marketing Funnel is dead and the customer-centric Fly Wheel is the key
• How chatbots are blurring the line between marketing, sales, and service
• How Messenger delivered a 477% improvement in the cost per lead (Case Study)
• How to generate leads and engage customers through conversational marketing
• How SMarketing is driving a unified sales and marketing team
• What tools and technologies do you need in your 2018 MarTech Growth Stack to do all the heavy lifting for you
Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/