An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy are important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimization stage, you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilize your best-performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Join Becky Simms for a first-hand account of how you can use the proven technique of gamification in your content marketing strategy. This talk will take you on a journey from the background data of 2k consumers and their views on gamification, through to how to plan a gamification campaign for your business. Looking at how to succeed and what the metrics for success are. This talk will allow you to understand what gamification is and the benefits that can be woven into a gamification strategy. It will give you a clear planning strategy for your first gamification campaign that you can implement. Finally, it will help you qualify what measures you should have in place to ensure you can report on the campaign's successes

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master class, we will be going through a process on how to approach social media to be able to sustain results over the long term, from strategy to tactics, in order to differentiate yourself from your competition.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In 2019 voice will become less about “I want to know” and more about “I want to do”. This will usher in a new era of smart, personalized, omnipresent assistants accessible via multiple devices and in multiple languages and may truly mean the age of touch comes to an end! My session will explore different ways of having a dialogue-based interaction through a voice that will give the brand an important opportunity to redefine its proposition using completely new variables. This encourages them to get creative and think outside of the box to make full use of the voice assistant experience.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Understand how to make your brand content stand out on social. This talk will cover the do's and more importantly the don'ts of content creation. Drawing on experience from working with both b2b and b2c brands, Lee Wilcox will give insight into best practices and how you can implement them.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Great marketing interactive technologies that don’t merge together to tell a compelling story can do more harm than good. Learn how to develop a discerning eye for the specific types of cutting-edge ideas and fresh technologies that will work best to drive your marketing objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your audience. This session will take you around the world for a sneak peek of VR, AR, AI & advanced 3D printing, you’ll learn from real-world examples how to pick the right tools and apply the best combination of new technologies at your b-to-b events & campaigns to create seamless narratives, shareable moments and thoughtful attendee experiences that make an impact. This truly interactive presentation will also share the smartest tactics that today’s marketers can use to search live engagements into long-term memory.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What's the ROI of your organic content? Can you track the influence of Instagram outside of followers or likes? How impactful is your holistic marketing campaign on driving your results? Facebook's people-based attribution modeling and in-depth analytics now allow marketers to gather meaningful insights across all of their social platforms opening up new powers for marketers to measure success and drive results. This session will uncover the tools and capabilities to go beyond Google analytics and understand multi-channel attribution using Facebook's latest tools and updates.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

"We want it to go viral." The hardest brief when cats aren't the subject matter. Priceless Productions has been able to find the perfect middle ground for cracking briefs for clients and achieve huge organic reach, with massive viral results. See founder Max Price and Account Manager Lily France talk about the science behind the creative and managing expectations.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

We hear a lot about how Millennials, and now Gen Z, have changed the game when it comes to marketing. But is there much evidence to support these claims, and are they really that different from older Australians? Researchers from the Marketing Scientist Group have developed research looking at media and advertising consumption for Generations X, Y, and Z. It includes findings on influencers, digital audio, video consumption, and other actionable insights to drive brand growth.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/