DigiMarCon Podcast

For many, SEO is a black box that doesn't open up easily to share with stakeholders, prioritize and understand the value of the business. This session will share with you tactics on how to equate both overall SEO strategy and individual SEO tactics to business value.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Our panel discussion will be looking at the top digital marketing trends for 2019 throughout Australia and New Zealand. We'll be covering technology, tactics, and trends that are consumer-focused and driving solutions for marketers.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

One of the most essential tools in every marketer's kit is an Avatar, a Persona, or a customer profile, often a fictional composite character designed to help us craft messages to our potential audiences, These Avatars are often based on limited customer data, and sometimes anecdotal evidence. With the growth of the data collection industry, there is so much real data at our fingertips and if we can integrate data into our own ideas of an Avatar we can create a real-life Persona and dramatically increase our chances of talking to them at the right place, right time and with the right message. Trawling through big data to find and integrate this personal information is a huge task, one that I've spent the last 4 years undertaking. This presentation looks at the weaknesses of Avatars and how to address these by utilizing big data and how big data can be used to inform marketing strategy on both a brand awareness level and for a special one-off promotions, building on your own knowledge with the help of some of the biggest data collectors in the world.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Step 1: Get Traffic - Step 2: CONVERT! Promoting quality traffic to your website through search, paid, and social is extremely important for your digital marketing strategy, but often the focus on conversions is an overlooked aspect of this. Dave explains how leveraging the power of conversion rate optimization and AB split testing can complement your SEO strategy and improve revenue/leads dramatically. Through various case studies and a deep dive into audience members' own businesses, Dave will identify some of the key areas to improve conversions and impact your business's bottom line.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

James will break down three key areas of SEO and show you actionable tips which are working today for clients in the Australian and the US market. 
1. Content Optimisation for SEO at scale. 
2. Common Technical SEO mistakes to look for. 
3. Link acquisition & Digital PR tips and advice.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As we think about empowering every person and every organization on the planet to achieve more - we look deeper into understanding what the word 'every' person could mean within the eyes of marketing. We explore design, and ideas and provide examples of how brands are focusing on being more inclusive. How different would this world look if all of us could empower every person to achieve more? What new industries, art, medicines, financial services, and world-changing inventions could individuals and communities build and create?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Video marketing is about creating a strong, impactful visual connection between the brand and the audience. This now essential medium has seen brands put their best foot forward in terms of content creation – but commonly brands and businesses fall short of truly leveraging the potential of their video content. So how do we maximize the video to make our client's dollar go further? In this master class, you will gain a better understanding of the best uses of video across a number of channels and mediums. As well as learning how to create video content with longevity, targeted focus, and a much wider reach.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How engaged is your brand with your prospects and customers? 
 
Since the 1800s we’ve been building new communication technologies. From the telegraph to the fax machine to the “leave a message after the beep”. From voicemail to email then to 
the first instant messaging service and SMS. Finally, we arrived at live chat which gave us the experience of a quick message and those three little dots signaling a reply. 
 
Communication these days is instant and interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more. 
 
Whether you are B2B or B2C – today is all about B2H (Business To Human) and with it a demand for a personal, fast and relevant user experience at every touch point across the buyer journey. In this session, we’ll show how business strategy, user experience, and real-time data are driving today’s marketing and sales experience. 
 
Be prepared to discover: 
 
• Why the Marketing Funnel is dead and the customer-centric Fly Wheel is the key 
• How chatbots are blurring the line between marketing, sales, and service 
• How Messenger delivered a 477% improvement in the cost per lead (Case Study) 
• How to generate leads and engage customers through conversational marketing 
• How SMarketing is driving a unified sales and marketing team 
• What tools and technologies do you need in your 2018 MarTech Growth Stack to do all the heavy lifting for you

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

There's a trending reluctance for marketing managers to embrace automation in its entirety. While startups and small businesses have adopted automation practices due to their maneuverability, larger organizations struggle in endorsing new technologies. There's also a widespread lack of awareness of marketing automation products, which can create an exponential difference for businesses of all sizes. This master class uncovers how marketing tools have evolved over the last decade, which emerging technologies you need to be aware of, and systems you can implement immediately to not get left behind.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Every movie, book, magazine, song, or article ever produced shares a common thread: the Hero’s Journey. We’re biologically wired for story, yet few of us understand its power. Mark Jones digs deep into the mythology, science, and history of storytelling to reveal why Belief Moments are at the heart of this journey. In this masterclass he explains how brand storytellers, marketers, and business leaders can use the world’s first brand storytelling framework, Beliefonomics, to move beyond behavior change to shift the belief systems that influence our decision-making.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/