DigiMarCon Podcast

Join us for a robust conversation about why 'The Time is Now' takes advantage of opportunities enabled by modern data infrastructure. Mark Chiles of Hart Energy, Deven Nongbri of HCA Healthcare, and Tracy Arrington of Brain+Trust Partners talk about pulling the trigger to transform even the most complicated, legacy business structures and the possibilities facilitated by unified, rich, deduplicated first-party data. AI, machine learning, predictive modeling, compliance, ethical data management, thought leadership, customer care, and CX development, in addition to why your CMO, CIO, CEO, CFO, and CTO should all be excited about what's to come.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Every marketer dreams of personalizing their website experience, but 99% of businesses fail to implement personalization effectively. Join Austin Distel's workshop on the 3 steps to implementing personalization on your website to serve multiple marketers, tailor to each channel, and adapt along the customer journey.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Running a business is challenging, and there are many aspects to focus on. Marketing is an extremely important function for most businesses, as this is the way to get the word out about the company and attract new clients. However, as times change, marketing systems need to change as well. The demands from customers change quickly, there is more of a dependence on technology, and a constant social media presence is imperative. 
 
For small and medium-sized businesses (SMBs), keeping up with changing marketing needs is tough, if not impossible, when relying on in-house marketing professionals. It is very challenging to find experts in all areas to launch and maintain a marketing campaign without blowing the budget out of the water. For SMBs, this is just not realistic from manpower or financial perspective. 
 
This is where Marketing as a Service (MaaS) comes in. It allows startups and smaller companies to execute marketing campaigns to their fullest while allowing in-house personnel to focus on the fundamental and daily business needs of the company. 
 
 
ABSTRACT: 
 
Marketing as a Service is about much more than just marketing. It is not a one-size-fits-all approach, as providers get to know and understand each business so they can meet individual needs. Businesses of all sizes should focus on what goals they want to achieve and the strategies they want to use to get there. A good MaaS company wants to dig into the business to see what platforms and tools are currently being used as well as the people and processes that can be used to drive success. 
 
Companies that have decided to hire a Marketing as a Service provider should do some analysis of their own operations before hiring so that they can get the best resources for their money. A good question to ask is ‘why do we need outside help?’ If SMBs can pinpoint these issues, whether it be general inefficiencies, poor client retention, missed deadlines, or poor ROI, they will be able to get more out of a MaaS. 
 
In this masterclass we will walk through the proper questions a company should ask themselves and the proper questions they should ask different MaaS companies as they seek the right partner. We will also walk through a number of case studies showing the results of a successful MaaS strategy in different industries and situations. Finally, we will open up the floor for questions about the MaaS concept and its application to SMBs and Enterprise businesses.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Whether you are updating your website, increasing traffic, or improving efficiencies, don't forget one of the biggest opportunities often missed: Conversion Optimization. Before you go "all in"on any of these decisions, you owe it to yourself to consider the impact of optimizing conversions first. Jeff Turnbow, internationally recognized strategist, keynote speaker, best-selling author, and owner of 15-year-old marketing company will deliver today's top strategies and tactics to increase revenues and lifetime values. From the smallest solutions to a full-scale CRO strategy, Turnbow's ConstantlyConvert system provides proven clear solutions in a world typically cluttered with technology testing. Turnbow's presentation style is a conference hit due to his dynamic delivery and unique ability to deliver complex strategies into simplistic applications.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In a world where content is king and audiences have the attention span of a goldfish, it is becoming harder for content marketers to drive views, engagement, and conversion. Understanding your competitors' strategies, successes and challenges can give you important insights that can supercharge your content marketing with new ideas, tactics, and breakthrough messaging. This session will give you practical tools to stay ahead of your competitors.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

More and more marketers have access to optimization tools and techniques. Don't waste time testing without first making sure your data game is up to par. Create a process where data and user experience guide your optimization efforts and priorities. You will learn our proven methods for uncovering the stories in the data, leveraging content and creativity to improve user experience, therefore, increasing conversions. We will also discuss the role of A/B and AI testing and how to leverage both in your optimization programs. 
 
In this session, you’ll learn the following: 
* How to use data-driven stories to test hypotheses 
* How to use creative + content to solve CRO problems 
* How to build optimization programs that leverage both A/B and AI testing.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In January 2020, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales. 
 
The struggle is real in dealing with media and data volatility, but there's no challenge that can't be leveraged for greater marketing success. Let's discuss five ways how you can be a compliant, lean, and productive content marketer by the end of 2019. 
 
5 Takeaways for Participants 
 
· Grasp the need for customer data platforms and better data governance, ready for tightening privacy regulations. 
· Obtain a holistic view of each customer and unique audience segments in the data you have today. 
· Forget personas, and turn customer journey mapping into the real-time analysis of what customers want and how they behave. 
· Reduce operating expenses and drive higher sales. 
· Leverage machine learning to develop better content and influence the product development process.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Video is taking over the Internet. Why? We are inundated with information and video helps convey information in a streamlined and trustworthy way. In this presentation you will learn: how to get the most out of the video for your business; best practices for creating videos, how to distribute your videos; and some vital facts that you can't afford to miss.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/