DigiMarCon Podcast

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Whether you are updating your website, increasing traffic, or improving efficiencies, don't forget one of the biggest opportunities often missed: Conversion Optimization. Before you go "all in"on any of these decisions, you owe it to yourself to consider the impact of optimizing conversions first. Jeff Turnbow, internationally recognized strategist, keynote speaker, best-selling author, and owner of a 15-year-old marketing company will deliver today's top strategies and tactics to increase revenues and lifetime values. From the smallest solutions to a full-scale CRO strategy, Turnbow's ConstantlyConvert system provides proven clear solutions in a world typically cluttered with technology testing. Turnbow's presentation style is a conference hit due to his dynamic delivery and unique ability to deliver complex strategies into simplistic applications.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practice with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods to your own brand.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Video is taking over the Internet. Why? We are inundated with information and video helps convey information in a streamlined and trustworthy way. In this presentation you will learn: how to get the most out of the video for your business; best practices for creating videos, how to distribute your videos; and some vital facts that you can't afford to miss.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

“Uncovering your Conviction” 
 
Drafting off the argument and examples I outlined in my Keynote above, I will take attendees through the process we have developed that helps companies uncover their fundamental ‘Conviction’. This would be an interactive workshop where I leverage the questions and interrogation tools we have honed over the last 10+ years in the branding, identity, and strategy to ensure each attendee walks away with a true core belief they will be able to apply immediately. In this class, I will walk through: 
 
● Our moment in time and the need for deep beliefs 
● Case studies of culture-creating companies and how they lead from ‘Conviction’ 
● Work we have done that’s positioned leaders to lead from ‘Conviction’ (i.e. Pedro Martinez, hall of a fame baseball player from the Boston Red Sox) 
● Strategic questions attendees can ask themselves - and their brand - to begin to uncover their beliefs 
● A framework for analyzing how to apply their ‘Conviction’ throughout the organization so it is immediate and actionable 
Close

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master class, we will be going through a process on how to approach social media to be able to sustain results over the long term, from strategy to tactics, in order to differentiate yourself from your competition.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

According to a recent survey of global consumers, 52% of respondents have mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Olapic, by Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/