We have moved into a new era of marketing – one where the creation of value through content-driven experiences is the focus. Yes, the entire practice of marketing has changed – again. So, if it’s such an important part of the equation, why is the struggle to measure the effectiveness of content such a struggle for the business? It’s because we’re measuring precisely the wrong thing: the content. Let’s reboot the whole notion of content marketing, and understand what it is we’re actually solving for. In this session, we’ll discuss the current transformation of the marketing department inside out. Let’s examine the business model of content, and walk step by step through how to develop the optimal business purpose and focus for a truly measurable content marketing strategy.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What does changing from Funnel to Flywheel Marketing really mean for your business? How can you use creative tools to grow under the Flywheel Marketing Model? For example, how could you use graders, calculators, quizzes, recommendations, and AR apps for your business? We'll discuss things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times' dialect quiz, Ikea's AR app, L'oreal's AR app, and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What does the road from bridging the gap to building the bridge look like for B2B brands today? Join us for an engaging, highly energized panel discussion that goes beyond marketing tools, fancy jargon, and confusing rhetoric to truly focus on delivering value to our customers one moment at a time. With the deluge of marketing tools, data insights, and customer data platforms we as marketers are now more equipped than ever to proactively anticipate and respond to customer needs. Yet we continue to miss the mark and customers are less enthused. Cisco will share its strategy (people, process, tools) & two case studies that show why getting back to basics is still effectively landing new prospects and nurturing existing relationships for demand and lead generation. The output will be a winning recipe for leveraging data from SEO, Social, and Customer Data Platforms to drive engagement & conversion.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Sometimes a brand works in the “real world” but fails when online. In this digital age, companies are more concerned than ever about how their brand translates online. The digital world is vast and today’s customers are getting younger, more tech-savvy, and more informed. Selling a product to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativity. In this session, you’ll learn tips to create better digital branding which will improve your customer acquisition. 
 
Key Takeaways: 
* Learn how to properly build a digital brand 
* Learn how to leverage mico-moments on social media to increase visibility 
* Learn how the shift in consumer behavior impacts your content strategy 
* Learn strategies for creating content that social media algorithms actually like. 
* Understand why it’s no longer about products and services, it's about brands. 
* Learn how to shift from being transactional to experiential

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Today’s marketers must master the art and the technology powering digital experiences. And bringing your brand to life will require prioritizing customer experience as the human side of digital connectivity. This digital potential is both a realization and an exciting challenge to fuel our creativity, innovation, and results. Learn how to optimize brand value by harnessing marketing technology to create memorable customer experiences.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

An energetic and frank discussion about the top digital marketing trends impacting business today, how to leverage them, what's more chaff than wheat, and what's on the horizon.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Not long ago the question was whether your organization had big data. Did you have the volume, the velocity, and the technology? Now those basics are largely given to most of the people attending this event. The path to success is still fuzzy, however, with so many technologies to choose from – and so many ways to use them. 

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

If it feels like the giants of the web -- Facebook, Google, Instagram, LinkedIn, Twitter, YouTube, et al -- are conspiring against you to make it vastly more difficult to spread your message or amplify your content... You're right! They are. In this presentation, Rand will boil down exactly why that's happening and what smart marketers can do to build creative advantages and avoid these emerging pitfalls.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Artificial Intelligence has been a buzzword in martech. Many martech vendors position their products as AI-based platforms. What does that mean to marketers? What do marketers need to know about AI to either evaluate vendors’ platforms or modify their existing sales and marketing processes? Pam Didner, Author of Global Content Marketing and Effective Sales Enablement, will share examples and case studies so that you can easily evaluate AI or build AI-centric martech stacks that fit your processes and flows.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/