DigiMarCon Podcast

In January 2020, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales. 
 
The struggle is real in dealing with media and data volatility, but there's no challenge that can't be leveraged for greater marketing success. Let's discuss five ways how you can be a compliant, lean, and productive content marketer by the end of 2019. 
 
5 Takeaways for Participants 
 
· Grasp the need for customer data platforms and better data governance, ready for tightening privacy regulations. 
· Obtain a holistic view of each customer and unique audience segments in the data you have today. 
· Forget personas, and turn customer journey mapping into the real-time analysis of what customers want and how they behave. 
· Reduce operating expenses and drive higher sales. 
· Leverage machine learning to develop better content and influence the product development process.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Whether you’re running a growing business or launching a startup, you’re likely hearing the same question from decision-makers or investors: “Does it scale?” For service-based marketing agencies in a creative industry, scaling can be difficult — when your revenue grows, your expenses tend to grow with it. Learn how Samantha Kramer, Director of Marketing Services at Thomas, worked with her marketing team to automate, package and scale their processes while their new customer base grew by 67% in 1 year.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Whether you are updating your website, increasing traffic, or improving efficiencies, don't forget one of the biggest opportunities often missed: Conversion Optimization. Before you go "all in"on any of these decisions, you owe it to yourself to consider the impact of optimizing conversions first. Jeff Turnbow, internationally recognized strategist, keynote speaker, best-selling author, and owner of a 15-year-old marketing company will deliver today's top strategies and tactics to increase revenues and lifetime values. From the smallest solutions to a full-scale CRO strategy, Turnbow's ConstantlyConvert system provides proven clear solutions in a world typically cluttered with technology testing. Turnbow's presentation style is a conference hit due to his dynamic delivery and unique ability to deliver complex strategies into simplistic applications.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How to Add Live Streaming to Your Marketing Mix. Periscope came online and fundamentally changed the world of video marketing. Today, long-form and short-form capabilities have been introduced on Facebook, YouTube, LinkedIn, and Instagram, and more platforms add live or native video capabilities every quarter! How do you utilize live stream broadcasts to connect with your community? What are the pros and cons of choosing a live-streaming app over a traditional video, webinar, or podcast? What kinds of stories can you tell with these new platforms? See examples of live stream success from brands across several industries, and learn how to create and execute a live stream strategy.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

We are fortunate to live in an age of advancing technology, but we run the risk of over-saturating our market with off-the-shelf tools that gather faceless data and create ineffective content. Marketing has a remarkable power to inspire audiences. Instead of an influx of new tech to adopt, marketing also needs a deeper understanding of human behavior that will foster more meaningful relationships. The focus of my talk 'A Balanced Attack' is to recognize this remarkable digital age, but maintain a balance of interpersonal relationships in work and life for better results and more importantly a fulfilled existence. 
 
AI is playing a bigger role in marketing by personalizing an automaton. AI is a perfect snapshot of my talk, recognizing this space of amazing technological advancement, but at the same time generating a level of fear of the unknown and what AI means to the workforce going forward. 
 
The emphasis of my talk is effective communication and the lost art of interacting with one another on a more personal level!

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Marketing to an Audience of One – understanding the future of buyer behavior. 
Communication these days is instant and its interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more. 
 
Forget about B2B and B2C buyers – it’s all about B2H (Business To Human) and a demand for a personal, fast and relevant user experience at every touch point in their buyer journey. In this session, Tony demonstrates how creative strategy, user experience, and real-time data combine to deliver a sales and marketing experience prospects and customers love. 
 
Be prepared to discover: 
 
• The Marketing Funnel is dead – long live the Flywheel! 
• How consumers really buy and how to effectively engage them across four key stages 
• How SMarketing is driving a unified sales and marketing team, and where chatbots fit in 
• A single marketing offer that delivered a greater than 40% conversion rate and saw 
monthly leads triple (an increase of 150%) 
• How to build your tech-stack to automate the whole thing!

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master class, we will be going through a process on how to approach social media to be able to sustain results over the long term, from strategy to tactics, in order to differentiate yourself from your competition.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The hype around big data and artificial intelligence has compounded the bloat of marketing budgets and technology stacks that fail to deliver customized content experiences and drive higher sales. The additional challenges of customer data privacy regulations have required brands to dramatically change course in programmatic advertising. 
• Grasp the need for customer data platforms and better data governance. 
• Know how to ask your key vendors for API access and build connections to other systems to reconcile customer data. 
• Gain a singular view of each customer and an accurate analysis of the continuously-developing customer journey. 
• Learn the path to achieving better audience segmentation, and true individualization with content. 
 
• Improve conversions at lower costs and more efficient marketing operations.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What does the road from bridging the gap to building the bridge look like for B2B brands today? Join us for an engaging, highly energized panel discussion that goes beyond marketing tools, fancy jargon, and confusing rhetoric to truly focus on delivering value to our customers one moment at a time. With the deluge of marketing tools, data insights, and customer data platforms we as marketers are now more equipped than ever to proactively anticipate and respond to customer needs. Yet we continue to miss the mark and customers are less enthused. Cisco will share its strategy (people, process, tools) & two case studies that show why getting back to basics is still effectively landing new prospects and nurturing existing relationships for demand and lead generation. The output will be a winning recipe for leveraging data from SEO, Social, and Customer Data Platforms to drive engagement & conversion.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing services to run those campaigns. This presentation includes results from Amazon's campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn't). The practices section is structured to give you insight when building your own rewards campaign or drafting requirements for a partner-supplied solution.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/