In this session, Jay will explore the latest email marketing strategies and techniques to use when looking to increase customer engagement and gain new customers. This session will also explore what techniques are proven to work and what is driving strong direct marketing results using email, social & mobile marketing, emerging media, and integrated marketing initiatives. 
 
In this session, Jay Schwedelson, President and CEO of Worldata, will provide insight into actual campaign results from successful and failed attempts at using these techniques. 
● Learn marketing tactics that hold long-term value and drive results 
● Acquire measurable tactics for marketers to pull interested leads 
● Gain insight into integrated direct marketing initiatives based on actual campaigns 
 
Three key takeaways: 
● Overview of the trends happening in email marketing today – and which actually work 
● Actionable tips on how to double open rates with a few easy tweaks 
● Pitfalls to avoid for email marketing 
● What has replaced content marketing as “king” in today’s omnichannel world, and how you can leverage it for your campaigns

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Master the art and science of conversion rate optimization in this comprehensive masterclass, showcasing the latest best practices in CRO. In this session, we'll uncover the secrets to maximizing the conversion potential of your website, blog, email, and other digital assets.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Marketing to an Audience of One – understanding the future of buyer behavior. 
Communication these days is instant and its interactive — friends make plans faster, families stay closer, and businesses provide answers instantly. Customers expect conversations to happen how, when, and where they want. Across whatever platform a customer wants to communicate with your brand on - phone, text, Facebook Messenger, email, Slack, and more. 
 
Forget about B2B and B2C buyers – it’s all about B2H (Business To Human) and a demand for a personal, fast and relevant user experience at every touch point in their buyer journey. In this session, Tony demonstrates how creative strategy, user experience, and real-time data combine to deliver a sales and marketing experience prospects and customers love. 
 
Be prepared to discover: 
 
• The Marketing Funnel is dead – long live the Flywheel! 
• How consumers really buy and how to effectively engage them across four key stages 
• How SMarketing is driving a unified sales and marketing team, and where chatbots fit in 
• A single marketing offer that delivered a greater than 40% conversion rate and saw 
monthly leads triple (an increase of 150%) 
• How to build your tech-stack to automate the whole thing!

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Social Selling is revolutionizing the way businesses and professionals market and sell their products and services. Clients and customers have never been more educated and empowered. Most prospects have already researched you or your organization before they even reach out. In this session, you'll learn: a) the key areas you need to focus on to ensure you make a strong first impression, b) how to identify and find your ideal prospects using Linkedin, c) the proper etiquette to turn cold calls into warm introductions, and how to respond to inbound connection requests from people you don't know and d) why you need to bridge the gap between marketing and sales so you can optimize your brand and build thought leadership for your organization.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As marketers and advertisers, it's critical that we measure how our ads are working and understand where we should invest our ad budgets next. With many measurement options available this can be challenging and incredibly time-consuming. To simplify measurement, marketers, and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels they should be choosing, and how to invest their time and budgets.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Data is continuing to grow and businesses have yet to actively broaden their approach to customer-centric marketing. Understanding the various data sets available to a business and how to use them for maximum ROI impact is essential. 
 
Considering the value of each data set, 1st Party data sets are unique to a business and are the low-hanging fruit to capture for conversion and come from the organizations existing CRM database or the website visitor log. As we progress up the conversion funnel into consideration; opportunities for introducing new customers to your business arise leading to the need for 2nd party data, from retailers or partners such as Amazon, Google, and Loblaws that understand our customer's interests. Lastly, there is the topper funnel, an awareness pillar that is focused on introducing or educating on a product and it requires us to build foundational customer insights with companies like Nielsen, Epsilon, and Environics.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In our struggle to reach, our goal of growth, reputation often takes a back seat - until it’s forced into the front seat. The "Shock then Sorry” strategy is gaining traction to get ahead of the algorithm. Think Logan Paul’s video in Japan’s “Suicide Garden." Is this ever the answer? Is your audience numb and/or accepting of this type of content? How do you compete with competitors who use it? Find out how to strengthen your brand’s reputation using the truth - before and after you need to.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

‘Digital Strategy. We hear this phrase thrown around all too often in our industry, but if you were to ask 50 different marketers what a digital strategy is (and why it’s important) you’d likely end up with as many different answers. But where does this discrepancy come from? Why is there so little consensus on what a digital strategy is, why it’s important and how to build one? What does a good digital strategy even look like? In this session, we’ll delve into each of these questions and unpack some practical and actionable steps you can take to be a champion of sound strategic thinking within your organization. You’ll also be armed with real-world examples of best-in-class digital strategies (from a wide array of industries), and how these strategies were brought to bear to solve significant business challenges.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

After 20 years of experimenting and using digital marketing, we can see the difference between speaking to mass audiences (which we were all pretty good at) and having a real-time, two-way dialogue with a potential or repeat customer (which few of us do well). Let us not forget, marketing exists to solve real-world business outcomes. 
 
Join Derek Lackey, the President of DMAC as well as Steve Harris, Director of Digital Marketing for World Vision, and Tina Graves, Director of Digital and Commercial Transformation at GSK Canada as they discuss the current state of digital marketing. They promise to provide you with “fresh eyes” and a new way of looking at your digital marketing options while putting marketing in context for today’s digital-first world.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Innovate or die. You read it in the headlines, and you hear it in start-up podcasts. Businesses are evolving at a rapid pace. To keep up, companies must identify and kill bad ideas immediately. We see brands looking for different ways to continuously pioneer new models of innovation. One thing that remains the same, is the power of marketing and the brand’s influence remains a key component for keeping clients happy. The consumer is a moving target. What are organizations doing to stay in touch with their target market, in real time? It’s easy to get distracted by technology, organizations need to use technology to enable marketers to better understand, and keep up with the VERY smart consumer.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/