DigiMarCon Podcast

How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master class, we will be going through a process on how to approach social media to be able to sustain results over the long term, from strategy to tactics, in order to differentiate yourself from your competition.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

KING OF THE ONLINE JUNGLE. A Video Marketing Strategy to Rule Your Market. 
The business world is a mercurial jungle out there. Every entrepreneur/marketing director needs to create a clearing in this mass of a jungle to make sense of the online world. 
In Essence, most Marketers are looking for 4 things. They want to: - 
1. Make Marketing Easy with less hassle and less experimental approaches in identifying their ideal customers, engaging with more ease with customers, and ultimately building long-lasting relationships for continued growth and prosperity 
2. Generate new leads by creating content that is relevant and appealing to their target audience 
3. Generate more sales through an effectual video marketing strategy by using an innovative sales funnel that connects with prospective leads and moves them by attracting, engaging converting, and ultimately retaining them as perpetual customers 
4. Brand through video content online to assist in achieving better performance, higher yield, and greater success in business

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

YouTube is one of the top websites for time spent. Instagram, Snapchat, and TikTok have some of the most engaged audiences because of their reliance on rich media content. Native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limited to nonexistent resources and budgets? In this hybrid session you will be presented with the latest insights regarding video and rich media, our consumption habits, and related strategies to engage and grow an audience and then you will join a panel discussion with video marketers and practitioners discussing their approach to developing high-quality content, executing campaigns, lessons learned and their recommendations for fellow marketers.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

With more and more companies becoming "content producers", it is becoming increasingly difficult to keep up. During this Master Class, you will learn how to repurpose your existing content for your social media channels such as Facebook, Instagram, and WhatsApp, along with your blog and more. This will allow you to continue generating leads for your business while helping you work smarter, not harder.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

David will present the fundamentals of Neuromarketing and consumer neuroscience. This will provide the abidance with a basic, yet fundamental understanding of the key concepts and approaches of the field. He will also present on the attention economy, as it has emerged from neuroscience research, and discuss its relevance to digital marketing. He will also illustrate neuroscience principles that may be applied to enhance your digital marketing strategies. Lastly, David will provide real-world Neuromarketing case studies demonstrating how to optimize Website UX/UI and Chatbot development.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In the 4th Industrial revolution, chatbots are the new email engagement. Safe, timely, friendly, and smart. In this engaging talk, Darryn will go through how to effectively design and use chatbots, the overview of Gamification Scaffolding, and then how to pull it all together to ensure your message is being understood or changed after listening to what the "receiver of the message" hears.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Fine-tune your digital marketing strategy with a deeper understanding of Digital Convergence. Join Michelle Geere and Karabo Sitto in this master class and learn how to capitalize on the revolutionary opportunities created by digital convergence.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Marketers have a lot on their plates, and there is often a barrage of information, case studies, and best practices, but this isn't packaged in an easily executable manner. This session will be about sharing executable digital campaign thinking while giving marketers the right questions to ask their agencies and partners.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Brands are being challenged to re-think, and re-design digital marketing for the near future. This involves a complete overhaul from traditional thinking and applications to a new operating model. What are some of the current challenges brands are facing? What are some of the opportunities to make progress? What are the key drivers of disruption? We will cover 5 practical insights into how Digital marketing needs to evolve toward maturity.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

This presentation touches on the very nature that we incorporate; are finding ourselves in due to advances in technology and access to the internet from any corner of the globe: we have to actively manage the reputation of our brands online. This no longer has operating hours, from a Telco view, we have seen many customers like and comment on our social media pages but we have also seen negative comments, and complaints about various matters that could be totally unrelated to the brand, my experience with working with an award-winning brand on the continent is the importance of listening to the negative feedback: I have since called this “tough brand lessons”. We may not enjoy hearing from our customers but we will get joy from understanding their frustrations and looking at things from their point of reference: it more often than not teaches us a lot about how listening can help strengthen the offering to clients and how it can make the relationship with our clients “real and mutually beneficial”

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/