DigiMarCon Podcast

This presentation will cover how all aspects of marketing have evolved over the years. How AI will shape the landscape of marketing in the years to come and why marketers need AI to assist them in their jobs. The future lies in working towards better customer experience and especially customer retention seems to be the key. 
Marketers have to be on the lookout throughout - need to keep learning and keep a continuous tab on the customer’s pulse in order to deliver the best.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Blockchain technology is transforming many industries from Finance, Logistics and Information Technology. Hear how the Media industry is being disrupted by this trustable transparent infrastructure, and learn what the implications are for; Publishers, Advertisers, Agencies, Marketing Professionals and the Advertising industry.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Camera, newsfeed, social, maps, and more. The mobile phone is now the center of most people's lives. So how can you bring together all its features to create one cohesive campaign to market? Ben takes you through successful, long-term, award-winning campaigns that put the mobile at the center of everything.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Digital has changed the way consumers and businesses communicate with each other. It is creating on one hand new opportunities but also new threats and risks. Transitioning from insights to impact is key and we will see how companies can leverage social & online listening to their advantage.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Did you know that business videos can skyrocket site traffic and that audiences are 10x more likely to engage, embed, and share video content? And a side note..they're hands down the most effective form of marketing available to us today? Using video marketing can be incredibly effective when used correctly, but at the start, it can be overwhelming to get up and running. What sort of strategy should you be using? What kind of video actually converts to purchase? How long should your videos be? Not to mention that little complication.. how do you actually make professional videos that look amazing? The short answer? A video is NOT a one size fits all solution and the ‘right’ kind of content for you could be one of many options, depending on your type of business. Let us help set you up for success! In this session, Chris will teach you how to master the art of video strategy and video storytelling to create effective, engaging videos for your company's website and/or social channels.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

When over two billion people are using a channel, businesses should be paying attention. HubSpot has spent over a year experimenting with Facebook Messenger to determine the most powerful ways it can be used for marketing. Learn why Facebook Messenger is the most promising new business communication channel as we walk you through how you can start using it today -- no budget or technical skill is needed.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

At Microsoft, Bing is the largest application of Artificial Intelligence (AI). Join this session to walk through how Microsoft is using AI today and how AI is not only changing consumer behavior but how it’s changing marketing as we usher in the era of conversational technology through voice, bots, and mixed reality. In this session, I’ll also cover real-life examples of how through the power of AI we are helping empower every person and every organization on the planet to achieve more.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Social Media; What’s New, What’s Hot, What’s Not! 
Learn the latest updates, features, and algorithms with Zoe and how you can get the maximum from your social media activities with the newest changes. Zoe will also discuss what’s not hot and how to avoid making mistakes to try and get the most reach for the sake of large analytical numbers.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As business professionals across various industries embrace data-driven decision-making and begin to experience the power of precision available at their fingertips, more marketers are turning to artificial intelligence to improve the efficacy of their media placements. 
 
Disruption in this space is being driven by 
- Media / Publisher mergers and acquisitions 
- an ever-increasing programmatic inventory supply 
- availability of smart audience behavioral targeting 
- facilitated by automated & intelligent software tools. 
 
How then should marketers embrace these changes to improve their targeting reach and conversion funnels?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Before Stuart Brown was an SEO specialist, he was an infantryman in the Australian Defence Force. This combination of experiences has given Stuart a different and unique insight into being visible on search engines. Although at the time he was training to go to war, Stuart learned many concepts which he has been able to apply to his work with search engines, to great effect. One of the key concepts was the importance of the 1%. Meaning it’s the small things you do as a soldier that can be the difference between life and death. At Localsearch, our online directory receives millions of pageviews every month which small businesses rely on to capture new customers. This means the smallest changes can have massive consequences for a lot of people. In such a high-stakes environment, Stuart uses his military concepts and tactics to ensure search engine objectives are achieved, while minimising the risk competitors represent. 
 
In particular, he: 
Plans an SEO project like a military operation 
Identifies and exploits competitor weaknesses 
Gains the initiative on a motivated opponent 
Uses deception tactics to misdirect competitors who are watching 
Predicts and mitigates the most likely/most dangerous reactions of competitors

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/