DigiMarCon Podcast

To close this inaugural Europe & UK event, Darren will be sharing the top trends you will need to prepare for to ensure your company is ready for the huge changes facing the marketing industry over the next 18 months. In a never before seen presentation, Darren will share how he is investing his time and money to ensure he stays ahead of the competition and delivers real growth ahead of the market.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

At Wix.com as well as Envato, we have been perfecting the methodology for using online video to generate sales and drive user action. From creatives through targeting to measurement, we will review the key points that enabled us to elevate YouTube specifically to one of our leading direct-response acquisition channels.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

At Microsoft, Bing is the largest application of Artificial Intelligence (AI). Join this session as Simon Jacobson, Sales Lead at Microsoft Search Advertising, walks through how Microsoft [and Bing] is using AI today and how AI is not only changing consumer behavior but how it’s changing marketing as the era of touch as a primary user interface is disrupted and we usher in the era of conversational through voice, bots and mixed reality. In this session, Simon will also cover real-life examples of how through the power of AI we are helping empower every person and every organization on the planet to achieve more.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Attention is your new battleground - how do you get and keep the attention of your prospects? Learn how prospects actually make decisions and discover how your marketing is failing your prospects. You’ll get insight into how the brain really works, and why some of your marketing is missing the mark completely, and you’ll leave with a set of questions and tools you can use to make sure you're always getting the kind of attention you're looking for.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Esports, known as Electronic Sports, is a form of organized multiplayer video gaming events, typically between professional ‘gamer’ athletes in a live setting. 
 
The explosive growth of this incredible industry has started catching the eye of huge-spending marketers including Audi, Coca-Cola, PepsiCo, Gillette, and Bud Light. They are among the brands putting money into esports in hopes to reach the sport's demographic sweet spot: males between the ages of 21 to 35 who are increasingly hard to reach via traditional advertising. 
 
“if you are a CMO are you are not in esports in 2017, you are going to risk getting fired” (Tobias Sherman – Global Head of esports at WME-IMG) 
 
It’s on the rise, but how and why should brands invest? What’s the right path? In this session, we explore this topic further and begin to un-pick this incredible sector.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

We are entering an age of experience in which brands have to move beyond product-orientated communications to providing experiences that embody the lifestyle their customers aspire to. Immersive technologies like AR and VR provide new engaging ways for brands to tell the stories that are important to them in an experiential way. In this presentation, Tom will discuss the state of the art in this technology and how it can be used to deliver effective marketing and sales campaigns that deliver ROI.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Content marketing gives you a chance to share with your audience (insight, education, personality) and let them get to know you. It can allow them also to feel you really understand them. In this way, it has the power to help you build relationships. If you harness the power of content marketing with a high level of quality and creativity, you can raise awareness, build relationships, communicate key messages, and open doors – and create a feeling of being connected. Keren will share how your awareness of the feelings, worries, and emotions of your audience can inspire content that really resonates with them.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How to increase the visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission in a prominent summary, portfolio, and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from clients to vendors to partners to potential hirers. This seminar will guide you on 10 areas of Linkedin profiling to transform you into an All-Star status with a higher Social Selling Index.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/