Artificial intelligence and mobility have already reshaped the many ways in which customers search, discover, and purchase goods and services. The additional challenges of GDPR and data privacy rules being reshaped by public policy around the world will require brands to change course in business operations and marketing as new technological possibilities are being brought to market today. Such change is not all about mobile apps, marketing automation, and chatbots, though. 
 
Let's discuss the critical need to truly know your customers, how today's marketers may have an advantage in this brave new world, and how you must leverage these abrupt shifts in commerce and consumer behavior through data unification, audience intelligence, and personalization in order to scale your business over the coming 18 months.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

This panel discussion will bring together leaders of top brands that connect with consumers and get them to pay a monthly fee for content. These leaders of major media and sports brands will delve into the techniques and work they have done to build their brand’s fan base and create a value equation where the consumer pays for the service on a monthly basis.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

A case study that looks at K2's global marketing program, and what state it was in prior to May 2017; identify the challenges we faced across our Digital marketing team and how we went about correcting them. Focusing on how we stripped down our Martech stack, and our entire website and built from the ground up to lay a solid foundation for the future after a decade of neglect; how we simplified our buyer's journey to work across all mediums to provide an omni-channel customer experience.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Build free marketing products to grow your business and build a relationship with your customer. For example, you can build graders, calculators, quizzes, recommendations, or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times' dialect quiz, Ikea's AR app, L'Oreal's AR app, and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience, and generate leads for your core business.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this engaging session, Lance will share the lessons learned about what truly differentiates successful high-growth companies from everyone else. He'll also demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This session is ideal for all of those responsible for maximizing growth and getting the most out of their advertising budgets.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Do marketers really know where their mobile location data comes from? Do they understand how it is made? Savvy marketers are investing in location data to inform decisions that could make or break their businesses. Yet, while some in the industry push for location data transparency, if data buyers aren’t asking their data providers probing questions, they may be settling for a false sense of clarity. 
 Gladys Kong, will evaluate mobile location measurement and attribution, and offer audience tips on breaking down key elements of location data and attribution reports.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

During this presentation attendees will takeaway how to extract more data from LinkedIn with some simple tools, how and where to use this data for maximum benefit, and the secret to achieving a lean advertising strategy.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How to increase the visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission in a prominent summary, portfolio, and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from clients to vendors to partners to potential hirers. This seminar will guide you on 10 areas of Linkedin profiling to transform you into an All-Star status with a higher Social Selling Index.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/