The blockchain wave isn't going anywhere, and now is the time for content marketers to catch on and adapt. Blockchain technology has the ability to completely transform the digital marketing industry. This session covers the top five potential opportunities content marketers need to know about the crypto craze and the ways in which this technology impacts transparency, audience targeting, and more.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Your team's posting good organic content and the Facebook ads are working. But the social team is reporting results by impressions (but, impressions don’t pay the bills!) and the paid team is calculating ROI (so… you ask, “what’s even the point of social?”). 
  
Unfortunately, they’re not working together. 
 
It’s like robbing Peter to pay Paul. 
 
When organic and paid intersect correctly, they lift each other. One plus one equals five. 
  
What you’ll learn... 
  
Why your social strategy is failing (Hint: you’re treating it like the Serbian language) 
 
How to get everyone on the team rowing in the same direction toward common goals 
 
A simple formula for using social media to FUEL your advertising 
 
Where you can most easily build momentum to (instantly!) reduce your ad costs 
 
How to use ads like email autoresponders (to monetize your organic social efforts

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this engaging session, Lance will share the lessons learned about what truly differentiates successful high-growth companies from everyone else. He'll also demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This session is ideal for all of those responsible for maximizing growth and getting the most out of their advertising budgets.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Your team's posting good organic content and the Facebook ads are working. But the social team is reporting results by impressions (but, impressions don’t pay the bills!) and the paid team is calculating ROI (so… you ask, “what’s even the point of social?”). 
 
 
Unfortunately, they’re not working together. 
 
It’s like robbing Peter to pay Paul. 
 
When organic and paid intersect correctly, they lift each other. One plus one equals five. 
 
 
What you’ll learn... 
 
 
Why your social strategy is failing (Hint: you’re treating it like the Serbian language) 
 
How to get everyone on the team rowing in the same direction toward common goals 
 
A simple formula for using social media to FUEL your advertising 
 
Where you can most easily build momentum to (instantly!) reduce your ad costs 
 
How to use ads like email autoresponders (to monetize your organic social efforts

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Increasingly, companies find themselves being judged and scrutinized online and offline. Customers are taking their praise and dissatisfaction to social media channels and the organizations they are talking about are not always aware or proactive in their responses. How can organizations navigate this challenging environment? What are the best practices for dealing with social media failures and reputation management issues? While you may not control the message, what can you do to influence the conversation and its participants? It’s not all doom and gloom either! You can be a positive influence online and leverage your existing audience to amplify your message and raise awareness about you. In this session, you will how to do that too!

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In 2018, having a clear and easily understood value proposition is important and will help you drive qualified leads and revenue to your business. In this presentation, we will take the time to look at what is going on online right now and how you make sure you communicate your Value Proposition the right way.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The pace of change is mind-boggling for today’s marketers. Programmatic media buying, digital fraud, privacy regulations, social media marketing content marketing, lead generation strategies… where does it end? 
 
Join our esteemed panel led by Derek Lackey, President of the Direct Marketing Association as we deal with some of the high-level issues that affect your day-to-day marketing plans with practical solutions that you can apply now. Discover how some leading marketers have dealt with the rapid changes and incorporated what they can when they can.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more out of your email marketing list.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Marketing automation is commonly viewed as a tool for lead generation only. Often forgotten is all the other value marketing automation brings to your organization's communication strategy. This presentation will outline five ways marketing automation supports Marketing, Client Services, and Human Resources as well as provide a glimpse into the future of marketing automation and its evolving marketing technology landscape.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The lack of alignment between sales and marketing is a common problem that is often discussed, but not easily solved. With recent shifts in the buying process, up to 67% of the buyer’s journey is completed digitally. Now, it’s more important than ever to have an end-to-end approach to engaging with buyers. In this session, you will learn the pitfalls of being misaligned, and how social selling can help to overcome them.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/