DigiMarCon Podcast

Measurability is one of the key advantages of online advertising, but many are lost among the numerous KPIs available. Most recent best practices on what metrics to look for and how to use them when making advertising decisions.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

This presentation is centered on building out and tracking your digital marketing plan with an agile approach. First, we will discuss how to optimize your strategy and set yourself up for success. We will then discuss how to get your team on board and keep everyone aligned on overarching goals and target metrics. Finally, we will dive into tracking your plan and using agile methodologies to correct or alter course when needed. 

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The cost of advertising on social networks continues to increase substantially quarter over quarter. Brands need to become more agile in their media investments to maintain a sustainable return. In this panel hear how brands are starting to shift some of their attention to loyalty, expanding their reporting scope to include new metrics, and justifying continued and future investments.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

While Digital Marketing skills and knowledge are available to all, it is the attitude that determines one's altitude. Your personality and worldview about people and the marketplace will determine your degree of success. This keynote highlights the key personality difference and how it affects our strategy and focus on the prospect and consumers.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Statistics show that by 2017 video content will represent 74% of all internet traffic. We all know that video content marketing is the future of content marketing and that every brand should be on it. But exactly what is video content marketing and how should your brand jump in on it? In this age of video content marketing, Inez defines the what, how, and why of video content marketing while exploring the pitfalls of overdoing it.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In a world awash in data that continues to grow every second, how can any company small or large be able to convert this to actionable information that is timely, relevant, and useful? Attend this session to understand the strategies that companies in the region have used to harness the power of turning data into information.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Organizations with good alignment between sales and marketing teams achieve 20% revenue growth on average annually. By contrast, companies with poor alignment saw revenues decline by 4%. 
Join us for a panel discussion with Caregiver Asia and Cialfo moderated by HubSpot on building a successful strategy for Sales and Marketing Alignment. Learn from these companies about how they have defined their funnel stages, implemented a service-level agreement between the two teams, and lastly, how they're tracking success through closed-loop reporting.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The total spend on mobile advertising increased from USD 1.2 billion in 2011 to 36.6 billion in 2016 (IAB-PWC Report 2017) – that’s monstrous year-on-year growth. These should be ground-breaking statistics for any other industry, but not for mobile advertising. There is still a significant disparity between the enormous amount of media consumption on mobile and the total media spending. 
What is the reason for this disparity? The misunderstanding lies between the traditional advertising approach and the nature of the mobile experience. 
 
Over the years, the entire advertising industry has evolved around adapting the most traditional ad format i.e. billboards, and progressively making it smaller – from billboards on the most important city squares to newspapers, magazines, television screens, desktops, and now finally mobile. At every stage of the evolution, the advertising industry has only managed to make the billboards smaller which has debatably worked for the medium. However, when it came to mobile the billboard theory falls apart due to the mere size of the screen. 
 
If advertisers let go of their clinginess to billboard ads, smartphones provide us a unique opportunity to personalize the message for the user and create a unique one-on-one dialogue.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

85% of consumers search online before visiting a Brick & Mortar store. In recent years, the majority of marketers focused on having the best e-commerce experience, while the majority of their customers still prefer to go to physical stores. 
 
Georges-Alexandre will explain to you the best practices used by major brands to drive in-store traffic by using the Internet. Get to know how Carrefour uses location-based marketing to generate millions of visits to its physical stores. Get to know how Google will drive even more footfall in the coming years through Google Search and Google Maps. Get to know how Apple, Google, and Facebook, here, and TomTom will transform the way consumers shop. 
 
Learn how to cope with local voice search and its future: location-based advice. Your locations will need to be more than present on the web. 
 
Local businesses and Retail companies will get to know: 
- Why and in which direction the consumer journey will change? 
- How to get the most of the current web-to-store offer on Facebook & Google 
- How to prepare for the rise of location-based digital assistants 
- How we did to generate more than 55.0000.000 in-store visits for our clients in 2016

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In a world where so much content remains unseen and goes to waste, either because it’s not engaging enough or it’s not reaching the right people, how can you make your content work hard for you? And ensure that you are getting a return on it – whether eyeballs, subscribers, or leads?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/