DigiMarCon Podcast

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Artificial intelligence and mobility have already reshaped the many ways in which customers search, discover, and purchase goods and services. The additional challenges of GDPR and data privacy rules being reshaped by public policy around the world will require brands to change course in business operations and marketing as new technological possibilities are being brought to market today. Such change is not all about mobile apps, marketing automation, and chatbots, though. 
 
Let's discuss the critical need to truly know your customers, how today's marketers may have an advantage in this brave new world, and how you must leverage these abrupt shifts in commerce and consumer behavior through data unification, audience intelligence, and personalization in order to scale your business over the coming 18 months.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

This panel discussion will bring together leaders of top brands that connect with consumers and get them to pay a monthly fee for content. These leaders of major media and sports brands will delve into the techniques and work they have done to build their brand’s fan base and create a value equation where the consumer pays for the service on a monthly basis.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Live and real-time content is drawing more engagement than ever before, across ephemeral, video streaming, and more. 
 
For Herbalife Nutrition, live and real-time content has been a key piece in helping to engage loyal customers, spark meaningful and valuable discussions and inspire new conversations about our brand. 
 
In the presentation, Erin will showcase how we have seen customer loyalty and sentiment be dramatically impacted by regular live content on social media along with the data supporting our live content, topics, and audience integration. 
This has significant implications for the future as algorithm changes and higher ad costs bring new challenges to brands and marketers struggling for visibility and looking for ways to connect with their audience.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Build free marketing products to grow your business and build a relationship with your customer. For example, you can build graders, calculators, quizzes, recommendations, or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times' dialect quiz, Ikea's AR app, L'Oreal's AR app, and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience, and generate leads for your core business.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Discussion on the latest trends and insights in Fintech marketing strategies from ICO's to crowdfunding, how to build awareness, grow a community, create engagement, amplify your messaging, and raise capital while staying compliant.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Did you know that webinars are the highest-converting online medium available? Are you using them to your advantage to engage, interact and convert prospects? With conversion rates over 10%, webinars are a critical component to the success of any content marketing strategy. From demonstrations to training seminars, learn how this powerful tool can deliver scalable results when used effectively.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Connecting the Business Insights You Need With the Experience Your Customers Demand 
 
Big data and the dynamic customer experience are two of the hottest trends in digital marketing and technology transformation. Both leverage next-generation machine learning and artificial intelligence to better understand and influence consumer behavior, offering marketers the power to predict the future based on previous interactions. The combination of the two techniques is critical to providing a more precisely targeted and personalized customer journey, increasing revenue, and improving operational efficiency. Challenges remain, however. A large number of products available, the complexity of the systems involved, and the massive amounts of data generated can make it difficult to realize the full potential. 
This innovative session details a clear path forward for organizations that adopt a more agile approach, balancing immediate gains with progress toward their long-term roadmap. After providing an overview of the considerable benefits and common challenges, the information-packed presentation explains why organizations need to embrace a unified approach to analytics and customer journeys. You’ll also learn about the most critical analytics and data modeling techniques—such as forecasting Customer Lifetime Value and Click Stream Behavior—and how insights from these reports can be incorporated into your customers’ journey, generating a measurable return on investment. The content will include a unique, engaging combination of underlying principles and their practical applications, helping you obtain a better understanding of the overall space and providing recommendations you can immediately implement.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In 2016, Facebook opened its Messenger Platform to developers and chatbots. Today chatbot technology is changing how businesses nurture leads through the sales process. Learn the specific steps to automating your sales funnels with Facebook Messenger. Tap into the 1.3 billion messenger users and instantly improve your advertising ROI.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/