DigiMarCon Podcast

While e-commerce for CPG products is experiencing explosive growth, this channel is still in its infancy. All stakeholders – manufacturers, retailers, and e-commerce providers – are all at the very start of the learning curve. Despite some efforts to serve shoppers well in this environment, there’s clearly much more that can be done to fully leverage this very different shopping venue. 
 
Specifically, regarding the packaging for e-commerce, some questions include: 
- Is it best to show the retail pack with which shoppers are most familiar with? 
- What other communications can be used that leverage this unique medium? 
- How can I balance providing protection versus over-packaging when shipping? 
 
This presentation will share new research (including eye-tracking of shopper navigation on both desktop and mobile devices) which helps answer these questions – and provides broader insights for optimizing product presentation in an e-commerce setting.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In the past few years, there have been key advances in digital technology like The Internet of Things (IoT), Virtual and Augmented Reality (VR/AR), and Artificial Intelligence (AI) that have radically redefined the possibilities of marketing. This session will give insights into the factors that will cause digital disruption in the APAC region in the next 5 years along with tips on how you can prepare your company for this change.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Does anyone actually read that print magazine you’re advertising in? How about those TV commercials you’re dumping your budget into? The smartphone is known as the “second screen”, but is that true or is it really number one? Traditional advertising still outweighs social media when it comes to marketing spending – does that mean traditional has more value, or will social win by knockout? Brian Cristiano, CEO of the Manhattan-based sports ad agency, BOLD Worldwide digs into the reality in an unapologetic, energetic keynote that uncovers the real value of each and what marketers can do to have a real advantage.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How can marketers stay compliant with CASL and other legal obligations within the digital channel? We will be addressing the current legal landscape in Canada and how you can leverage the power of marketing automation to ensure appropriate measures of compliance within your marketing efforts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Audiences have numerous options for their attention and multiple channels through which to engage companies. When it comes to the omnichannel consumer, do you know what strategies and tactics to apply to reach them, hold their interest, and ultimately convert them into loyal customers? 
 
During this panel discussion, you will hear firsthand from brand managers about their experiences applying integrated marketing strategies to reach consumers in these dynamic times, what worked, what didn't, and what they learned in the process.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How did the housekeeping staff at the Holiday Inn Express & Suites Ottawa West make a video of folding sheets go VIRAL? The Art of Storytelling in Content Marketing looks at marketing strategies that engage consumers in an authentic and conversational way. From videos to listicles and microsites how can you tell your brand story and make consumers listen? Learn about blogger and influencer engagement strategies, plus ideas on how to make your brand’s voice heard.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Personalizing and enriching your customer journeys will increase engagement with your audience and provide them with a unique 1:1 relationship with your brand. Using real-life examples at Weight Watchers, Matt Lattanzio will demonstrate how using behavioral queues to trigger personal journeys can make your customers feel heard and supported while enhancing your brand advocacy.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

First impressions make you memorable, and multiple impressions make you marketable, but how do you look deeper than website traffic and impressions to know what content is actually driving action? Hear from industry experts on what strategies they use to stay ahead of the competition and how you can leverage data to make every marketing dollar count.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The more technology advances, the more it's integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach. 
As we continue down these innovative pathways, we’ll see technology become more critical to our day-to-day living. The lines between what we do online and real life will blur. 
And as people change their behaviors, marketers will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and an Apple Watch experience, we'll need to pursue one, holistic approach -- an Omni-Channel experience. 
 
In this session you'll learn to: 
• Why today’s marketing automation solutions fall short of customer expectations 
• How winning omnichannel marketing strategies balance push notifications, in-app messages, email, and social communications 
• Why understanding users on a personal level, and not a device level, is critical in mobile 
• Why “Marketing” is evolving to “Communicating” and how to prepare for that transition

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

For many brand personalities or YouTube sensations, live streaming is all the rage. However, when it comes to specific, measurable results for your brand, it's still a highly misunderstood tool in the marketer's arsenal. The bond will share how to effectively use syndication and a paid traffic strategy to increase brand influence and track the quantifiable metrics that matter to the bottom line.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/