DigiMarCon Podcast

Traffic from Google and Bing tends to be high converting with a lower cost per conversion. 
 
Founder & CEO of Rowe Digital, an SEO firm that has worked with Fortune 100 companies and high-growth Silicon Valley startups, will show you how his team has leveraged engagement marketing to generate links for client’s sites to maximize and increase in organic traffic. In this presentation you will see: 
· What link building is and the risks associated with it 
· How link building can increase the value your content has to your marketing program 
· Types of link building to do and not to do

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Make business-altering changes in just one week with design sprints. This session will walk you through how you can set up your own design sprint, a strategy invented by Google Ventures, to streamline your digital marketing strategy. Harness the power of the sprint to let the best ideas come alive by fast-forwarding your development process and quickly getting consumer reactions to your prototype.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Sales are slow. Selling takes time. The process is unpredictable.” We’ve all heard these words, and maybe even said them. But they’re simply not true. Even the most complex-seeming sales processes can be simplified. There are two things that impact how fast a sale happens: your confidence and your process. Most sales teams lack both. Brian Cristiano, CEO of Manhattan-based sports ad agency BOLD Worldwide, started his first business when he was 16 and has since built two multimillion-dollar companies. Over the past two years, Brian has developed a sales process that has helped him grow the agency 5x. In addition to helping his clients market and grow their companies, Brian works with sports brands and teams, training their sales forces on how to do the same.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

While social media is the sexy beast of marketing, email is quietly, still the king of the jungle. 
 
According to research studies, email generates 174% more total conversions than social media. In fact, it’s said, "email will almost always have a better ROI as it’s less expensive and easiest to deploy.” 
 
As a sales professional, your success lies in the quality of your lead. And if you want to take control of your leads — you don’t need to play around on social media. Instead of trying to learn Facebook Ads, blogging, or PPC, why not master cold email prospecting? 
 
In this Sales Summit presentation, Arvell Craig will share the 10 Irrefutable Laws of Cold Email Prospecting. Learn the most essential elements to skyrocket the lead quality and start generating your own high-quality leads!

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

NY Times Bestselling author and CEO of Likeable Local Dave Kerpen will share 7 best practices for using social media and social business principles to build your business in this can't miss keynote.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Prospects are more informed before the point of purchase than at any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses that provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go about winning with content marketing? 
 
In this session you will learn: 
How to move your prospect from awareness to consideration to decision 
The best types of content to create for people AND search engines 
How you can help produce the right content -- even if you think your business is boring! 
How to generate 100’s content ideas

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

This panel discussion will dive into the incredible power of mobile geo-targeted marketing and how it is remaking the path to purchase. Hear from industry experts on the various ways brands can reach and influence purchase decision-making with the right consumer at the right time while also measuring with incredible detail the effectiveness of your ads and promotions. The panel will delve into how to connect with people via mobile, and social in very defined areas and drive their loyalty to your brand, location, or event. I.e. Within the site of a store location, 2-3 miles of a location, or around a stadium or event.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Facebook and Twitter have existed for more than a decade. Snapchat recently went public. And everyone from your 13-year-old niece to your boss is on Instagram. Everyone knows brands must be on social media for their marketing—but do they actually know how to use it properly? Is traditional media really dead, and is social still growing? Brian Cristiano, CEO of the Manhattan-based sports ad agency BOLD Worldwide will break down the difference between organic and paid social media for brands. Rob Cressy, founder of Bacon Sports, and Heather Meyer, Director of Partnership Development at Navigate Research, will join Brian to dig into the reality in an unapologetic, energetic panel about how marketers can 
leverage both organic and paid social media marketing.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

By early 2016, messaging apps surpassed social networks for the most time spent online. As the attention and behavior of consumers shift, so must the efforts of the savvy marketer. To access the attention of messaging services, major platforms like Slack and Facebook are allowing businesses to enter into their services via chatbots. Within just a couple of years, dozens of easy-to-use chatbot-building platforms are available. These chatbots allow non-programming marketers to automate conversations, generate leads, solve problems and transact purchases. Arvell Craig will share what every digital marketer should know and do right now to add chatbots to their marketing stack.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

You've been working at content marketing for while now, but the staff and executive team is starting to get frustrated. You’ve been publishing blog posts, videos, and infographics, but no one seems to be reading or watching. The traffic, leads, and sales are just not coming in. 
 
How do you get it all done the way the experts say you should? What can you do differently to achieve success - fast? 
 
This session will show you several ways you might be wasting time, money, and resources and what to do about it so you can succeed. Join this session to learn: 
How to nail a short, yet effective strategy 
How the right title and topic can make all the difference 
The content you are not producing but should 
Your optimization checklist

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/