DigiMarCon Podcast

Over the past few years, we have seen some exciting new digital marketing trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon. Luckily, you don’t need a huge marketing and sales department (or budget to match) if you want to integrate these trends into your company. Here are nine digital marketing trends we’re most enthusiastic about and that your business can start using today.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage. 
 
In this keynote, marketers will walk away with the following: 
- What are the most important trends are a digital marketing 
- How these trends are likely to impact their brands in the months and years ahead 
- What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Poor experiences, low ratings, and missed opportunities to engage and monetize customers are unfortunately the norm, not the exception, for most companies in today’s mobile world. How ironic, given that most consumers are spending the vast majority of their screen time in apps on their phones, which are now viewed as life-enhancement devices that provide a critical utilitarian function or on-demand entertainment. No other engagement point is as intimate as a mobile app on a phone, and companies that can digitally enhance their customer's contextual experiences will have a significant competitive advantage in a world where many organizations aren’t updating or even measuring their apps to provide additional value to their customers. In this session, Nate Smith will share how to organize your app analysis for customer success, around the unique and fundamental combination of high engagement intent, context, and recency dimensions that only mobile app data provides.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Influencer marketing is now the fastest-growing channel for customer acquisition. 65% of brands now participate, and polls show that consumers trust social media influencers more than a traditional celebrity endorsement. Evan Aaronson, President of Boomopolis.com, along with a panel of 3 established influencers will help guide you on how best to navigate through this exciting new space. Topics covered include: A) Why influencer marketing? Is it the next form of advertising for the 21stcentury? B) The best platforms to advertise for specific brands – Facebook, Instagram, Vine, Snapchat, YouTube, Twitter, Periscope – so many platforms to choose from. How does a brand figure out which is the most appropriate for them? C) How a brand deal works with influencers -through a few case studies, he’ll take you step by step through how the process works. This includes contract points, choosing the best influencers, approving and posting the content, fair rates, and measuring the results of the campaign in Likes, Views, Comments, etc. D) Tips and Tricks of the Trade: Best posting times, running contests, riding hashtags and trends, public appearances, and more. E) Other revenue streams for influencers including books, movies, and ringtones. E) Emerging trends. What does the future hold?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Laurel Mintz will discuss the importance of taking the steps to move your marketing strategy forward with a holistic approach. Touch points will include the importance of keeping up with trends without getting lost in them (i.e. social media), integrating new and innovative marketing tools to reach customers via apps, geo-targeting, and current lists, and the importance of execution these tactics to ultimately result in repeat business and loyal consumers.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

There are lots of target audiences -- niche and large -- that are a challenge to reach with marketing messages. Millennials are considered an unreachable target audience. They barely watch linear TV, skip the commercials, don’t read much in print, and have ad blockers turned on when browsing. How is a marketer going to reach this generation of buyers? What are some key strategies that may be effective for both content creation and the use of data analytics? Join this panel of seasoned marketers as we discuss viewpoints from different media and marketing perspectives.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The session will go over the current pitfalls in content marketing and how most people are just adding to the noise instead of providing value to readers. 
 
We'll look at big businesses that are failing to understand how content marketing actually turns readers into customers and businesses that are doing a great job of it. We'll deep dive into why you should create content and the commitment it will take. 
 
We'll talk about how to create a content creation process, commit to it, and measure ROI. 
 
1. Content marketing is a grind - but the payoffs can be monstrous 
2. The idea of disproportionate results with content - If you put in 2x the effort, you leave with 5-10x the results 
3. Why you should create content - stop creating self-serving content and produce things people actually want to read

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Buckle up! The secret weapon to your company's growth is only a keyword away. George Lawrence will show you how to unleash the full potential of strategic keywords to pull ahead of your competition. During this high-energy presentation you'll learn the tips and tricks you can use immediately to connect with the customers you're currently missing.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

There's a new breed of digital marketers who are employing data science practices to achieve better results more efficiently. Whether it's SEO, email marketing, marketing automation, response conversion, funnel optimization, or web analytics, these hybrid data scientists / data-driven digital markets are using advanced mathematics, machine learning, predictive analytics, statistical modeling, and data mining in conjunction with marketing savvy to drive better results and grow companies faster. We'll discuss some case studies, best practices, and simple pseudo-data-science actions that even the non-data scientist can put to use immediately.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Have you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you’re up against.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/