Audiences have numerous options for their attention and multiple channels through which to engage companies. When it comes to the omnichannel consumer, do you know what strategies and tactics to apply to reach them, hold their interest, and ultimately convert them into loyal customers? 
 
During this panel discussion, you will hear firsthand from brand managers about their experiences applying integrated marketing strategies to reach consumers in these dynamic times, what worked, what didn't, and what they learned in the process.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The more technology advances, the more it's integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach. 
As we continue down these innovative pathways, we’ll see technology become more critical to our day-to-day lives. The lines between what we do online and real life will blur. 
And as people change their behaviors, marketers will need to react. Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and an Apple Watch experience, we'll need to pursue one, holistic approach -- an Omni-Channel experience. 
 
In this session you'll learn to: 
• Why today’s marketing automation solutions fall short of customer expectations 
• How winning omnichannel marketing strategies balance push notifications, in-app messages, email, and social communications 
• Why understanding users on a personal level, and not a device level, is critical in mobile 
• Why “Marketing” is evolving to “Communicating” and how to prepare for that transition

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Over the past few years, we have seen some exciting new branding and sales trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon. Luckily, you don’t need a huge marketing and sales department (or budget to match) if you want to integrate these trends into your company. Here are nine branding and sales trends we’re most enthusiastic about and that your small business can start using today.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Funding? Check! Executive team! Check! Product? Check! What about a loyal base of customers ready to sign on the dotted line? Many startups are finding that the audience they assumed would be willing to buy their products never materializes. Ensure that your brand doesn't fall into this trap, by using content marketing to grow and nurture a thriving community that reads and shares your content, and is thus more likely to purchase your products or services.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Startups begin by writing a business plan but they often overlook many key business requirements, particularly those necessary to design an effective marketing plan. Performance management criteria provide a more comprehensive approach to designing a business plan that includes critical elements that can better explain how you are going to achieve your organizational and market goals. That makes your business more attractive to investors, partners, vendors, and of course your customers. Learn how to design a business and marketing system using business and marketing criteria as a guide. Specific requirements inspired by the Baldrige Criteria provide a comprehensive structural overview.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Like many brands, your first experiences with digital marketing may have been with the assistance of an outside agency – one that had the time and resources to execute your campaigns and navigate the brave new world of digital marketing. Over time, however, you start to wonder if these ad campaigns couldn’t be handled in-house. How much more could you get out of your digital marketing if you slashed those agency fees and channeled that money into something more profitable? Or perhaps you’re simply tired of being a low priority with every agency you work with and you wonder how that lack of attention could be affecting your results. The purpose of this presentation is to help you decide if an in-house agency is the right path for you and to outline the first steps for a successful transition.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage. 
 
In this opening keynote, marketers will walk away with the following: 
- What are the most important trends are a digital marketing 
- How these trends are likely to impact their brands in the months and years ahead 
- What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Social Selling presents new challenges to business owners while providing an opportunity to bring in leads for pennies & cultivate engaged communities. Walk away knowing exactly what to post and how.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Media Brand Marketing is a special approach to content marketing that intentionally builds a media-like brand. This is not a separate brand from your existing company brand. It is an extension of that brand, one that builds trust and credibility for your company. Many content marketing practices emulate this approach but the real benefits of building a media brand come when you follow the best practices in the media industry and build a true, media brand for your business. Learn the differences between being media-like and creating a true, media brand.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/