DigiMarCon Podcast

One thing we know for sure - everything changes. And it seems to happen at an even faster pace! Join Derek Lackey, President of the Direct Marketing Association of Canada and Publisher of Blazon. Online as he moderates 3 experienced thought leaders in the digital space through a series of high-level issues you need to be aware of. This session will change the way you think about digital marketing. 
 
Joan Brehl, President, of the Alliance of Audited Media will address the issue of "audience proving" which has become an increasing area of concern for marketers. "How do we know if traffic counts (clicks) are being manipulated?" 
 
Kevin Adema, Managing Director at Emissary Insights, and Carolyn Tracey, Director, Direct Response Marketing at Sun Life Financial will discuss the shift we are experiencing as Digital Marketing comes of age. We have entered the Dialogue Age and if you have any hope of engagement with your brand fans, this conversation is a must!

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see a return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy, and focus. 
 
But what if you could have an unfair advantage in the game? A bit of foresight, better strategy, and an action plan—an “Edge” so to speak? Wouldn’t that change the game completely? 
 
In this insightful keynote, direct marketing veteran Trish Witkowski will flip the current soft-sell craze on its head and fundamentally change the way you think of sales and customer relationship. By using basic Blackjack principles and incredible insight from counting cards, Trish will remove the emotion and uncertainty from the sales process to provide a more rational view of the business relationship. Attendees will learn how to: 
 
• Anticipate the customer’s actions 
• Reset unbalanced business relationships 
• Start new business relationships on the right foot 
• Play a smarter sales game and win more business 
 
You’ll walk away with an Edge, armed with actionable steps to dramatically increase revenue and forever change the way you approach sales.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Steve Wiideman has sold over $4 million of inbound marketing services over the last decade using a very specific approach involving education, transparency, and building trust. 
Learn: 
1. How to address the key pain points prospects have 
2. How to build a sense of deficit to get prospects to practically beg you to take their money 
3. Where to find the most critical improvement opportunities before your initial introduction call 
4. How to equip your prospect with the knowledge they need not only to be successful but how to choose the right service partner. 
5. What collateral, proposal templates, and CRM Wiideman Consulting Group use have assisted in closing some of the largest enterprise accounts in the world? 
Leave with a strategic selling plan and tools to help you significantly boost future sales.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Sheila's gathered from her vast experiences in life and business, very profitable principles of sales. These principles lead her and her sales force to sell millions of dollars worth of products as well as constant repeat business. The audience will learn firsthand how they to can use these principles that will drive their sales through the roof!

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Sales are the LIFE-BLOOD of your business. No sales = No business. Today’s buyer is more distracted, has less time, and is more overwhelmed with options, than ever. (These are all reasons NOT to buy from you.) 
 
How can you SYSTEMIZE your sales process to guarantee people choose YOUR products and services? That’s the focus of this Sales Success Panel, hosted by Sales Expert, Robyn Crane. The panel discussion will uncover the tools, processes, and systems that created Massive Success for three incredible business owners. 
 
This panel will help you gear yourself and your sales team up for better faster results, because it will feature REAL results, from REAL people, who are having sales success—every day.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Social media has put the customers in charge and presented them with many opportunities to share the challenges they are having with your product or service. This presents an opportunity for companies to engage directly with their customers and find creative ways to problem solve. But how do you turn a customer who is upset with you into a fan? At Microsoft, we work through social to do the hard job of turning frustration into delight and we'll share the tactics and tools we use to do that.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Pitching PPT slides to uninformed audiences was a thing that died with VHS tapes in the 90s. With the entire world's knowledge now searchable in everyone's pocket, the purpose of your presentation has changed. The art and science of delivering great presentations boil down to getting only a few things right. Audiences expect speaker authenticity and a learning experience. Presentations today of ANY kind, to people in a room or over the web must be engaging, interactive, and memorable. But how? Even for the 95% of us introverts who would rather die than speak in public? This presentation will demonstrate three things anyone can do to prepare for and deliver modern presentations that you're audience will love.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How the world's most successful marketers decide what to create, where to distribute it, and how to measure it. 
 
Facebook or Snapchat? Email or Youtube? Marketing automation or direct mail? Instagram stories or LinkedIn? It's never been easier to be overwhelmed with opportunities to market our products and services to ever-growing audiences. But even the most resource-rich brands in the world have to make tough choices. How do we decide what's going to make the biggest impact on our business? 
It turns out some of the most successful marketers don't see these as choices. In fact, they think the answers are obvious. But how? 
 
In this opening keynote presentation, bestselling author and keynote speaker, Michael Brenner will uncover the simple framework you too can use to decide what activities will have the biggest impact on your bottom line. He'll show you how brands, big and small, have re-invigorated their marketing (and increased sales) by using one simple question that turns you into a champion marketer. 
You'll embrace the three easy approaches that turn complicated marketing decisions into obvious choices. And, most importantly, Michael will show you how to find the time and resources to do the things that have the greatest impact. 
 
Are you ready to rethink your 2017?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

You need value, not visitors. Profit, not pageviews. Website traffic alone won’t achieve your objectives unless it’s the right audience. Fortunately, the answers are out there, you just need to know where to look. Learn actionable strategies and tactics to uncover untapped marketing potential and discover exciting new directions for your online initiatives.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Are you tired of low conversion numbers or struggling to close sales? Do you want to know exactly what to say to each prospect that will compel them to take action now? Throw away the scripts and cheesy closing techniques and join Chris Spaulding to discover how to exponentially increase sales by tapping into prospects' deepest wants and needs. 
 
In this action-packed session you will learn: 
* Why the way most sales professionals are taught to sell is ineffective 
* How to create deep, meaningful rapport with your prospects 
* Why do nearly 80% of buyers make it to the end of the sales cycle and make NO DECISION 
* The secret to uncovering exactly what your prospect is looking for in any sales situation and how 
to give it to them so you can compel them to take action 
* How to close without using hard sales tactics 
* How to dramatically cut down your sales cycle so you can close more sales, faster and easier 
* And much more… 
 
If your company provides a valuable product or service, it is your obligation to ensure as many consumers as possible experience its benefits. By connecting your offer to their deepest wants and needs, it is almost impossible for any qualified prospect not to say, “YES!”

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/