DigiMarCon Podcast

Sports provide many of us with the most passionate area within our lives and our strongest place for the community. People dedicate thousands of hours of their lives yearly to their favorite sports, teams, and sports heroes. Sports take them to their highest highs and lowest lows every week. Brands can tap into this passion around sports and become part of the daily conversation. During this presentation, we will explore how to effectively utilize sports and the creation of compelling sports content to drive brand messaging, grow its affinity, and ultimately deliver results to the bottom line.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

If you’re a marketer or content creator looking to engage your audience in an immersive way, you need to understand 360° VR video. 
 
"Why 360° VR Video is the Future of Social Media Marketing" will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales. 
 
Brian Cristiano, CEO of BOLD Worldwide will explain the value, excitement, and execution of 360° video through an in-depth discussion and real-life examples. Attendees will walk away with a deep understanding of why brands need to use it and how to leverage social media to drive interaction. 
 
While 360° VR video is quickly emerging as a new content frontier, it is still in its infancy. Now is the time to get in the game.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Creating a winning user experience leveraging digital tools in the B2B Safety & Industrial world. Finding today's customers, igniting curiosity, and encouraging a repeat visit. Digital and communications are continuously changing and what happened on the internet yesterday is a year old today.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Buckle up! The secret weapon to your company's growth is only a keyword away. George Lawrence will show you how to unleash the full potential of strategic keywords to pull ahead of your competition. During this high-energy presentation you'll learn the tips and tricks you can use immediately to connect with the customers you're currently missing.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Until now, Marketers have relied heavily on users’ explicit responses and feedback to mobile applications to determine whether their mobile commerce efforts have hit the mark. However, with so many variables, external expectations, and preconceived notions weighing on people’s responses, traditional research methods can feel incomplete. 
 
True Impact Marketing and Plastic Mobile conducted a study that applied neuroscience to user experience to explore what users actually saw, thought, and felt when following the customer journey in three transaction-based mobile applications. By determining positive and negative emotions and attentional activation - rather than relying on people to say what they mean without any bias, influence, or other variables altering their true reaction - the study finds new insights into an engagement. The findings can help marketers, researchers and customer experience designers optimize every precious pixel.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The session will go over the current pitfalls in content marketing and how most people are just adding to the noise instead of providing value to readers. 
 
We'll look at big businesses that are failing to understand how content marketing actually turns readers into customers and businesses that are doing a great job of it. We'll deep dive into why you should create content and the commitment it will take. 
 
We'll talk about how to create a content creation process, commit to it, and measure ROI. 
 
1. Content marketing is a grind - but the payoffs can be monstrous 
2. The idea of disproportionate results with content - If you put in 2x the effort, you leave with 5-10x the results 
3. Why you should create content - stop creating self-serving content and produce things people actually want to read

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Social media is always changing; new algorithms, content rules, and user interfaces keep us on our toes. Join Kim McLaughlin, CEO of Lyra Communications, as she navigates the challenges facing social media in 2016 and how organizations can take a streamlined approach to content without burning out.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Most businesses are doing their social media marketing—WRONG. Learn how to STOP wasting time, money, and energy. In this presentation you will learn; How to do Reverse Engineer The Online Sales Process And Create A TRIBE Of Long Term Customers. The 90/10 Principle—aka “The Reverse Mullet”—And How You Can Strategically Show Up In Your Target Client’s Peripheral Vision. A simple 3-STEP PLAN that’s guaranteed to help you close more business than you can handle.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Staying ahead is what separates good marketers from great marketers. The ability to adapt, lead and take risks in a technologically driven world that generates creativity and the ability to shift marketing paradigms. Virtual Reality, Augmented Reality and Artificial Intelligence have become leading technologies in the digital space. Leveraging scientists, IT specialists, and data analysts to create marketing initiatives that impact individuals far greater than previous marketing campaigns. Imagine watching your favorite car commercial and being able to test-drive it from your couch, or working out and having your results directly transferred to your doctor, trainer, and friends. This is where the marketing landscape is and this is what we will be diving into during the panel at DigiMarCon. Don’t miss out and stay on top of the shift.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

This panel will discuss the recent fines and undertakings and distinguish what CRTC is looking for. CASL compliance requires you to do and say specific things in every electronic communication (and when you collect opt-ins), but the CRTC is looking for more - you must have a documented system for your email marketing practices. Learn what is expected and evaluate your ability to comply. Join Derek A. Lackey, President of the Direct Marketing Association of Canada, Kim Arsenault, Director, Business Development, Inbox Marketer, Amanda Maltby, General Manager, Chief Privacy Officer, Canada Post, and Vance Lockton, Senior Analyst, Office of the Privacy Commissioner of Canada, as the panel clarifies CASL.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/