There has been a shift in the buying behavior of the modern consumer. To win a modern consumer means to reach them at the right time, right place, and with the right content. The last 10 years have seen some companies thrive and others die because of their choices on innovation and customer experience. In this talk, we will discuss the marketing strategies to remain competitive and stand out among consumers that are demanding more trust, authenticity, and involvement in the brands they choose.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Artificial intelligence and mobility have already reshaped the many ways in which customers search, discover, and purchase goods and services. The additional challenges of GDPR and data privacy rules being reshaped by public policy around the world will require brands to change course in business operations and marketing as new technological possibilities are being brought to market today. Such change is not all about mobile apps, marketing automation, and chatbots, though. 
 
Let's discuss the critical need to truly know your customers, how today's marketers may have an advantage in this brave new world, and how you must leverage these abrupt shifts in commerce and consumer behavior through data unification, audience intelligence, and personalization in order to scale your business over the coming 18 months.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

"Marketing Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data. 
 
In this session, we will dive into multi-touch attribution challenges and provide a plan of action to surface insights you'll need to evolve your marketing performance. You will learn how Sameer Khan's award-winning marketing operations team was able to partner with Sales and Finance to implement a multi-touch attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process. 
 
Sessions Takeaway: 
- how to design a multi-touch attribution model framework. 
- best practices for attribution technology and reporting and things to avoid. 
- how to overcome organization-wide omni-channel myths and challenges.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The blockchain wave isn't going anywhere, and now is the time for content marketers to catch on and adapt. Blockchain technology has the ability to completely transform the digital marketing industry. This session covers the top five potential opportunities content marketers need to know about the crypto craze and the ways in which this technology impacts transparency, audience targeting, and more.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How to increase the visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission in a prominent summary, portfolio, and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from clients to vendors to partners to potential hires. This seminar will guide you on 10 areas of Linkedin profiling to transform you into an All-Star status with a higher Social Selling Index.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this engaging session, Lance will share the lessons learned about what truly differentiates successful high-growth companies from everyone else. He'll also demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This session is ideal for all of those responsible for maximizing growth and getting the most out of their advertising budgets.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How to push the envelope and stand out with what’s next in social content strategy. 
 
How many times have you thought about your story arc when planning your content calendar? You’re going to start to when hearing Jason Falls’s latest thoughts on social content strategy. Falls’s ideas have been engineering engaging social content efforts for brands since the early days of social. Join him on a fun and raucous ride through his latest approach of “authoring” a social storyline that keeps your audiences informed, engaged, sharing, and wanting more. And yes, he’ll make you laugh a lot along the way.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

During this session, we'll answer the following questions: 
What are Automation and AI and how do you currently interact with them today? 
How can you build an AI and Automation strategy around your customers? 
 What is already available for small businesses today?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Digital technology and platforms are evolving and influencing the path to purchase. Get up to speed with this panel discussion and hear how leading digital marketing experts navigate changing marketing technology to accelerate their business and ensure their brands do not get left behind.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/