DigiMarCon Podcast

Technologies like AR, VR, and mixed reality have opened up a world of possibilities to create stronger audience connections through mobile experiences, but there’s a lot of ‘tech for tech’s sake’ being developed. The heart of a great campaign is great storytelling and the key to getting results is bringing together strategy, technology, and design to solve problems and bring ideas to life while creating memorable experiences which deliver deeper audience engagement.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

We all know that customer segmentation is critical to success in the online world, but how is this done across multiple data sources? From mobile apps to website cookies, to your CRM, offline data, and more. Is there a way to bring all of these together? Absolutely, let's learn how – together. Data Management Platforms such as Adobe’s Audience Manager or BlueKai are often referred to but little talked about. Here we will go through the future of customer data for marketing, ensuring you are up with the play on making your next move into the new generation of targeted advertising as it starts to unfold.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Every agency/brand/marketer understands the importance of storytelling, however, there is a real rigor to effective storytelling. This course lets you in on the battle-tested approach we've honed over the past 15 years. This hands-on session will take attendees on a journey through the three stages of storytelling, after a short explanation of why storytelling is a much more powerful marketing approach than traditional advertising. 
 
First of all is the story-finding stage, during which we'll delve deeply into the ways in which a brand can understand and reveal its true and own-able narrative. 
We’ll dig deep into your brand’s core DNA to uncover the distinct truth that most powerfully resonates with people. The result is your Story Platform. Think of it as the north star that will inspire and connect all of your brand’s future communication. Next follows the story testing stage, where we test various creative narrative concepts all anchored by the Story platform. This process is aided and abetted by the use of a proprietary tool, Storyscore. Finally, we'll show how the results of the test can be brought to life through the story-making process. 
This masterclass is very practical, supported by real-life brand examples, and will give attendees useful and practical know-how that they can be put into practice immediately.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The Conversion Optimization System: 14 Steps for More Conversions and More Sales 
 
Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-step process to produce repeatable and consistent increases in website conversion rates. The system has been successfully used on over 500 projects and conducted more than 7,000 successful A/B tests with it. Discover the process that has been used by some of the top online companies such as eBay, 3M, O'Reilly, and many others. 
 
Be prepared to discover the real secret of conducting a successful CRO project including: 
1. Conducting heuristic analysis 
2. Conducting qualitative and quantitative analysis 
3. Creating a conversion roadmap 
4. Testing a test hypothesis 
5. Conduct an A/B test

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Join Steven Lloyd-Barlow, Co-Founder, Director, Technology Influencer, and Speaker, for a session on do-it-yourself video content for social media. With video content leading the charge in digital marketing globally, now is the time to get on board, and take your content to the next level. Leave the session knowing exactly how to justify and pitch it to your business leaders, how to create it yourself quickly and easily, and know exactly what to do with it once you’re done. This is a session that will change how you produce your current marketing and is not to be missed. 
 
3 Takeaways 
1) Knowing the facts and figures that justify video content as part of a well-formed marketing strategy 
2) The tools and tricks to producing this video yourself 
3) All the details you need to know to use your video content on the right channels, in the right way, to connect with the right people 
 
Session Goals 
This session aims to provide delegates with the tools and knowledge to start a successful video strategy immediately. Regardless of the level that the delegates are starting at, whether they are newbies to video or already using it regularly in their content marketing, this session will be one of the key value take-homes of the day. The session is visual, and engaging, and uses a Pseudo-brand example to really show delegates exactly what to do and how to create tv-quality advertising on a shoestring.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What type of Digital Marketing Manager are You? No one knows what shaped our personality or why we think, speak and behave in a certain way. It forms our world, the way we respond to the world around us, and the people we love, avoid and work with. Our personality determines the preference of our digital marketing strategies and also determines the kind of content creation for our social media engagement. This master class highlights the key personality differences and how it affects our strategy and focus on the prospect and consumers.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/