The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers in Africa be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this audience discussion with digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Data This? Data That? Data Why? A panel of experts in their field who are pioneering data usage across Sub-Saharan Africa are asking very penetrating questions about data, its usage, and how this affects business results in both the physical and digital world. We start the building of this sandwich with research as the bread, detailing where we are to date and what opportunities these changes have opened up for businesses. For the filling, we dive into digital data; how its usage and re-usage can help the bottom line and close it off with location data, closing the loop by getting your consumers at the till purchasing your products and services using data. Bon appetite!

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The marketing landscape is rapidly evolving and the focus is shifting towards more personalized engagement and tangible ROI. In this world of data and measurement, it’s critical the creative industry looks at what needs to change (quickly!) to ensure a greater union between creativity and commercials. What is the role of creativity and brand equity building? What can brands to do challenge their creative output to be harder working? How do brands ensure creativity (and consumer engagement) doesn’t die a data death?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Netflix, Facebook, and Uber are just some of the brands that have become part of our daily lives, seamlessly fitting into how we live. They engage, connect and continuously surprise customers, creating real and meaningful connections. Balancing social engagement and brand relevance is about finding the sweet spot between meeting business objectives and providing significant content to the right audience. It’s about combining the latest innovation with unique insights to create engaging digital marketing campaigns that are relevant to each and every customer. Genuine and innovative, we need to find new ways to deliver content that earns and re-earns customer loyalty, always pushing the boundaries of what’s possible in this ever-changing landscape.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

"Running social media in a B2B (business to business) firm is often misunderstood by most C-suites or even marketing teams. The act of simply 'doing social media for your company by setting up a blog or running Facebook or Instagram ads is long gone. These methods don't work themselves, especially in a b2b landscape. 
Today, your firm's targeted decision-makers and buyers expect and demand a more humanized and social approach to why and how they engage with your brand, senior executives, employees, and solutions. Understand why and how top B2B brands break down their b2b social media approach."

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The marketing transformation journey is like a never stopping roller-coaster. What are the key traits of successful CMOs? How is Analytics changing the way marketers operate? How is Artificial Intelligence enabling new Customer Experience?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In today's hyper-connected world, our consumers are everywhere and on all the time. More than ever before, our audience is consuming more content, across multiple channels and multiple devices. In this hyper-fragmented world, how do you really measure the value of your marketing investments on business outcomes that truly matter? Let's move away from vanity metrics (engagement, click-through rates, etc.) and instead understand how to measure the incremental value of your marketing effort on your business's bottom line. In any case - Don't we all know that one person who just doesn't believe in the value of marketing? Let's measure it correctly and prove it.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

When over two billion people are using a channel, businesses should be paying attention. HubSpot has spent over a year experimenting with Facebook Messenger to determine the most powerful ways it can be used for marketing. Learn why Facebook Messenger is the most promising new business communication channel as we walk you through how you can start using it today -- no budget or technical skill is needed.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital era with evolving technologies is increasing challenges for a digital marketers to communicate effectively with their audience. However, these rising challenges also give rise to plenty of opportunities – opportunities to understand the individual behavior of a consumer. 
 
This session focuses on how marketers can leverage these opportunities to reach and engage their audience better. Email marketing and marketing automation can be a marketer’s best friend if used effectively.