DigiMarCon Podcast

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing services to run those campaigns. This presentation includes results from Amazon's campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn't). The practices section is structured to give you insight when building your own rewards campaign or drafting requirements for a partner-supplied solution.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Influencers - real growth channel or just a unicorn? Providing an intro to the current influencers' landscape, challenges, and opportunities as well as best practice examples and tips on how to position this channel in the digital mix. 
Finally recommendations on how success looks like and measurement advice.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practice with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods to your own brand.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing services to run those campaigns. This presentation includes results from Amazon's campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn't). The practices section is structured to give you insight when building your own rewards campaign or drafting requirements for a partner-supplied solution.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Brands today have a matter of seconds to capture the attention of customers - who are more cynical than ever before. With time-frames getting shorter and screens getting smaller, brands are looking for creative strategies which engage audiences. However, creativity is often separated from digital strategy. Digital can be overlooked as a world of metrics and short-term thinking. Even though digital is highly measurable, this does not mean it should lack creativity. In this session, Beverley D’Cruz, CMO at Pizza Hut UK, explains how to inject creativity into your digital marketing strategy.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy are important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimization stage, you’ll find that data is key to getting the best from your social media campaigns, it allows you to utilize your best-performing platforms, adjust your ads, and ultimately move your campaign in a stronger direction.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practice with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods to your own brand.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

With over 350 agents, KLM Royal Dutch Airlines has the largest social media service team in the world. The over 200.000 unique individuals that contact KLM every week via social media are a huge source of feedback and inspiration for the airline that aims to be the most customer-centric European network carrier. They inspired many KLM innovations - from hyper-personalized social ads to automated boarding passes (>50% of digital boarding passes are now sent via Messenger), full travel journeys on voice, and augmented reality (from luggage scan to entertainment). Sharon Geervliet will highlight several recent social innovations, KLM’s immensely successful augmented reality luggage scan (the world’s first), KLM’s Family Update service on Whatsapp (the world’s first), and KLM’s GIFs (over half a billion impressions without media budget).

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

An energetic and frank discussion about the top digital marketing trends impacting business today, how to leverage them, what's more chaff than wheat, and what's on the horizon.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/