DigiMarCon Podcast

Keeping in mind, our intent of producing the kind of content we produce, What we say, how and to who, and where we say and/or she comes back to us, in a way we never imagined before. We want to initiate the narrative of initiating and enabling kindness/anti-anxiety dialogues through content using the web. We want to focus on reproducing content with fewer filters more realness, less luxe exclusive, and more every day in order to give each other a standard of living that is less self-damaging in a global world like ours. We see young kids and our youth dealing with social anxiety, pressure for performance, and not loving the little moments all courtesy of what they consume on their little screens all day. We will be elaborating on the “Emotional effects of content and how to better this in our future using Social Media”. In addition, “The impact of globalization on netizens” and India as content creation leader in the world of digitization in the coming years.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing experts.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Cross-Platform Measurement: The Death of Vanity Metrics? The rise of digital has forced many marketers to adopt an omnichannel strategy. Over the last decade or so we've noted a trend that indicates a reliance on "above-the-line" advertising for mass reach and "below-the-line" for promotion and activation. According to marketers - digital plays a different role somewhere in the middle of these two. We'd like to think that what sets digital advertising apart from others is undoubtedly the cost-effective means by which marketers can use hyper-targeting to reach their customers but often this is clouded in how digital advertising is measured. Likes, Follows, Video Views, and click-through rates. Contrary to popular belief, this is what sets digital advertising apart from ATL and BTL. However, you can have your cake and eat it! With multi-platform marketing should come multi-platform measurement.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In the last decade, social media have grown exponentially in numbers. As some shutdown, more come online, seeking to divide online users' attention. This fragmentation has raised issues of trust, time, and privacy issues that need as digital marketing professionals to consider as they influence how we will be able to reach the humans behind the screens.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Search Engine Marketing also referred to as SEM, is one of the most effective ways to promote your product or service offering and grow your business in an increasingly competitive marketplace. There are many ways you can use the new algorithmic features of platforms to leverage the impact of these digital ads. And, the immediate benefit is measurable. Not only can you put your ad directly where people are looking, but you can quantify its traction and value in real-time. However, with numerous businesses competing for the same attention, running these campaigns requires meticulous attention to detail and the right strategy to help you deliver a positive Return on Ad Spend (ROAS) and Return on Investment (ROI) 
 
In this Master Class, Ariel will share insights into how to leverage these features by drilling deeper into the following topics 
 
• Contrasting SEO and PPC, when and how to invest in each. 
• PPC as a marketing research tool, exploring match types and impression shares 
• Scaling issues with PPC, can we get more of the same quality traffic? 
• Manual vs algorithmic pricing 
• The rise of Audience adjustments 
• Feed-based remarketing and shopping

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In this masterclass, you will gain increased confidence and understanding of the programmatic advertising ecosystem specific to your company's needs towards improved performance in your marketing strategies. 
We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. We’ll address common misconceptions about Programmatic Advertising and best practices when establishing which programmatic advertising strategies and solutions to utilize, and the process flows thereof. This masterclass will be an interactive session in which we will have plenty of time for Q&A throughout the session. This will ensure you get the maximum value specific to your personal business needs.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

5 Growth Hacks to Fuel App & Web Conversions. 
Key takeaways: 
- Accurately understand the “Why” behind every single app uninstall 
- Learn how you can nudge app users into action with contextualized walkthroughs 
- Understand how you can maximize push notification delivery to ramp up user engagement 
- Gain insights on how to individualize user experiences across both websites and apps

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As we move into the next phase of the digital revolution, data will take on an increasingly important role in how brands shape their customer experience and interact with consumers. Not only can brands use this data to create personalized offerings for each consumer, they can also use it to deliver messages and interactions that are tailored to the consumer’s need within the context of a particular moment. This gives brands and marketers breath-taking power to meet the needs of their customers, but it also raises new privacy and security risks. Grant will discuss three key data-related trends he sees changing the game for brands over the next year or so, which include bridging the gap between online and offline; the power brokers in a data-driven world; and the impact of visual and voice search.

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI?

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/