DigiMarCon Podcast

 | How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow target audience, and limited budget. And learn to pinpoint high intention moments in the customer journey to improve conversion rates and capture competitors' market share, so you can get the return you demand from content marketing investment. 
 
 Takeaways: 
 Attend this session to learn how to…-- Analyze core content marketing strategy needs-- Develop a template to articulate content marketing objectives and goals-- Build a KPI Dashboard to measure results and drive optimization goals Target Audience: Growth marketers, Brand Managers, Marketing Directors, Storytelling-driven Content Marketers who hate SEO.

 | Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel. 
 
 The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive. 
 
 What if you could re-think how B2B email marketing is done? 
 
 How about taking a content marketing approach to your B2B emails? After all, the majority of the people on your email list are NOT in the market to purchase your products or services right now. 
 
 So focus less on selling product and more on building trust. 

 | Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel. 
 
 The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive. 
 
 What if you could re-think how B2B email marketing is done? 
 
 How about taking a content marketing approach to your B2B emails? After all, the majority of the people on your email list are NOT in the market to purchase your products or services right now. 
 
 So focus less on selling product and more on building trust. 

 | As we move toward a cookieless future, brands must find new ways to connect with their target audience. But to do so, they must first embrace empathetic marketing, which is inherently about conversions. Learn why you should invest in meaningful conversations with consumers, how to identify your customer’s core emotional motivators, and how to use this new data to create marketing personas that convert.

 | Presentation Description (150 words max): 
 E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce. 
 
 Takeaways: 
 - Trends: Learners will be able to identify the key elements of a well-optimized e-commerce site and develop strategies to enhance the traffic acquisition experience for their strategies.- AI and machine learning: Learners will be able to explain how AI and machine learning technologies are transforming e-commerce and identify potential use cases for their businesses.- Customer experience optimization: Learners will understand the importance of delivering a superior customer experience in e-commerce and be able to identify and implement strategies to enhance the customer experience for their business.

 | Customer Data Junk Food: How your marketing programs are leaving valuable revenue + recognition on the table, and how to start claiming both

 | ChatGPT and Content Creation Masterclass

 | I help people transform their businesses by creating powerful brands that create connection with humans, not just data points, as we set into motion both brand and marketing strategies that are built with purpose, for good and for the long term. Audiences will learn how 1.) How to Position Your Brand In A Heart-Centered Way that Stands Out, 2.) How to Use Data to Connect your brand with the right customer, and How to come to life through visuals, strategic marketing, and more.

 | Join us on an exciting journey to explore the world of hybrid events and witness their game-changing potential for your digital marketing strategy. Prepare to be inspired by compelling stories and practical insights that reveal the incredible benefits of seamlessly blending live and digital experiences. Discover practical strategies and valuable tips to take your marketing efforts to the next level and outshine your competition. 
 
 1. Learn how events can expand your audience, increase engagement, and deliver impressive returns on your marketing investment. 
 2. Tap into the power of digital platforms to boost your brand's visibility and make it easily accessible to a wider audience. 
 3. Unlock the secrets to building meaningful connections with your audience, fostering long-lasting relationships that drive loyalty and success. 
 4. Discover the art of leveraging data and real-time analytics to create exceptional event experiences that captivate your audience and yield remarkable results.

 | The world of content creation has changed in the last 6 months. In this engaging and hands-on session the Founder of SegmentX.ai will show you how to create 50+ blog posts, ebooks, landing pages, and more in ONE WEEK. You will learn how to tailor the results to your company and fit your brand voice. 
 
 Key Takeaways: 
 - How to build an automated content engine 
 - How to make the ChatGPT results relevant 
 - How to establish a distribution system