DigiMarCon Podcast

 | Marketers have more responsibilities than ever before and a dizzying amount of new tools to fulfill them. In this engaging panel discussion, “everything marketers” Kristen Lau-Grover and Sandra Moerch sit down to share the strategies, tactics, and tools they deploy to stay ahead of their ever-growing list of expectations while driving growth for their business and industry. We will dive into the power of strategic decision-making, the significance of cross-functional collaboration, and de-mystify trends in automation, artificial intelligence, and personalization.

 | Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!

 | The world is evolving at a rapid pace. Customer expectations have never been higher. And customer loyalty has never been lower.As the world becomes more complex, the brands that are winning prove the one thing that most other brands aren’t – simplicity. And they provide it through every marketing interaction and beyond.Just what are customers looking for in a simple experience, and how can you deliver it? Learn the six behaviors your marketers need to instill to immediately turn your customers’ experience from complex to SIMPLE. 
 
 Key Takeaways: 
 Attendees will learn:The common marketing mistakes brands make that drive complexityHow the world’s simplest brands create loyal fans through SIMPLE experiencesThe 6 key behaviors you can instill in your team today to create SIMPLE experiences that’ll help you acquire and retain more customers

 | In today's competitive business landscape, small businesses and marketers are constantly seeking ways to increase sales, improve customer experiences, and optimize their resources. Learn how to effectively plug the gaps in your customer lifecycle and create tailored experiences that resonate with your audience, converting prospects into loyal clients and advocates. 
 
 Takeaways: 
 Lifecycle Automation is a transformative framework that empowers small businesses to automate crucial business processes based on their clients' journey. By strategically aligning your marketing efforts with each stage of the customer lifecycle, you can unlock a multitude of benefits.Discover how implementing Lifecycle Automation helps small businesses thrive. Witness the three major advantages of Lifecycle Automation in action:Increase Sales Without Increasing Advertising Costs: By leveraging the power of automation, you'll uncover strategies to drive sales growth without the need for extensive advertising budgets. Witness how targeted, personalized marketing campaigns can yield impressive results.Provide a Better Customer Experience: Delve into the art of crafting exceptional customer experiences that leave a lasting impression. Explore how Lifecycle Automation enables you to anticipate and meet your clients' needs, fostering brand loyalty and encouraging repeat business. Discover the ripple effect of satisfied customers who become your brand's ambassadors, referring you to their networks.Free Up Your Team's Time: Time is a valuable resource, especially for small businesses. Learn how implementing Lifecycle Automation allows you to automate repetitive tasks and streamline processes, freeing up your team's time to focus on more strategic and impactful initiatives that drive business growth.Join us as we unravel the immense potential of Lifecycle Automation in generating goodwill, boosting sales, and achieving ongoing financial returns. Don't miss out on this opportunity to revolutionize your marketing strategy without losing your personal touch and unleash growth for your small business.

Moving beyond your brand narrative and into the core purpose-driven journey for your company, will not only eliminate the risk of your brand being perceived as inauthentic or associated with greenwashing, it will most importantly help you scale positive impact for society and the planet as a whole. To help inspire you to adopt purpose into your core marketing content strategy, I have identified some key concepts as well as some leading examples that can help fuel your transformation. 
 
 Takeaways: 
 1) Persuade you to adopt purpose as a key component in your content marketing strategy 
 2) Show you how to get started with activating a sense of purpose in your marketing plans by tapping into strong frameworks 
 3) Inspire you to come up with a purpose that is authentic to you and your organization

Blockchain is about so much more than NFTs and cryptocurrency; it's a revolutionary new way of producing and distributing branded content. Decentralized creativity means immersive new methods of storytelling, exciting new fan engagement tactics, the revolutionary introduction of smart contracts, and new monetization strategies that will hold higher royalty shares, new revenue streams, and unique fundraising possibilities for creatives. But it's also a brand new frontier that sparks a lot of questions and confusion. Whether you’re brand new to blockchain, or you're knee-deep in the Web3 world, come explore the answers to your questions about the future of creation and distribution in this exciting, imaginative, and accessible session on the burgeoning new world of blockchain. Presented by Clayton Smith, who is coordinator of the Marketing degree program at Columbia College Chicago, and Cara Dehnert, J.D., a creative industries lawyer and professor. What are three key takeaways the audience will get from your presentation/panel participation?
- The general landscape of Web3
- Legal implications of using blockchain
- Immersive branding strategies for the metaverse

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories at the moment and to recall forgotten moments that your audience needs to hear.
  
Key Takeaways:
Understand Why Personal Stories Connect BetterHow To Remember Forgotten StoriesHow To Use Customer Experiences As Stories For Your Brand

 Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events 

Connecting the digital experience and brand experience to build long-term customers and fans, by embracing effective brand moments.
  
 Description: Best practices of digital experience revolve around identifying points of friction and shaving them down, optimizing for an efficient buying experience for customers, and offering nothing that might distract them. The most interesting companies understand that some decisions and key interactions can be better leveraged to be memorable, and remarkable and build long-term relationships with their specific target customers. The best-loved brands match their digital and IRL experiences, using strong brands as connective tissue. Using real-world examples, Adam demonstrates how certain brands win in their spaces by choosing brand over efficiency.
  
 Three things listeners will learn: 
 Rethink digital experience through the brand lens
 Understand how to determine what customers really want
 Recognize the key elements of their brand experience

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events

Organizations are facing increasing pressures from key stakeholders: Customers are expecting more and more hyper-personalized experiences at the right time, through the right medium, and in the right manner. At the same time, especially post-covid, employees are wanting to work in different ways, in different places, and at different times. Leading marketeers have an opportunity to rapidly change how work gets done in their teams – to deliver greater productivity, better customer experiences, and happier employees. Companies such as Mattel, Barclays and Adobe are adopting modern ways of working (such as design thinking and agile) alongside exploiting emerging technologies (such as Digital Experience platforms, AI and automation) that are delivering exponential business value. In the words of Fun Boy Three and Banarama, “It ain't what you do, it's the way that you do it”. There has never been a better time to shake up work management to transform content and digital marketing.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a roadmap of continuous innovation. The Metaverse creates new opportunities for innovation around products, marketing, business models, and disruptive forces that will impact every industry. Are you ready?

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/