Digital Analytics Association

Laura Patterson and facilitator Lisa Wilms discuss the evolution and emerging role of data scientists and analysts in marketing and business, why we must be ever vigilant in how we create and employ models, and where we’re headed as we embrace more artificial intelligence capabilities in "Good Analysts Know When to Call a Flag on the Play."

Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and Marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in MPM.

Rehgan Avon, founder of Women In Analytics Conference, shared insights and learnings on how women in analytics can create their personal brand and benefit from networking to create the connections, seek opportunities, and gain a competitive edge throughout every stage of their career. Personal branding is especially important for women in technology, as women still have to self-define themselves in the world of gender stereotypes and leadership gaps. This conversation was facilitated by Mai Alowaish, Lead Analytics Consultant at InfoTrust.

Elizabeth is the founder of Bancroft Digital and an independent consultant through Team Demystified (part of Analytics Demystified), and is committed to serving people who love data but struggle to bend it to their will. She discusses how her career transitioned into the consulting and agency side of analytics, covering the challenges, triumphs, and female-oriented perspective on what it takes to survive and thrive in this environment.

Elizabeth has worked with Fortune 500 companies across Technology, Education, Media, Healthcare and Retail sectors. She enjoys helping people get more value from their analytics tools and talent with the use of her broad knowledge, in-depth experience, and passion for process efficiency -- all with a bit of pizzazz.

Vidya Subramanian is an Analytics leader with a focus on data driven organizations. She was featured in Forbes as one of the "8 Female Analytics Experts From The Fortune 500." She authored "Adobe Analytics with SiteCatalyst," and co-authored "McGraw-Hill's PMP Certification Mathematics." She has also been invited to speak at Google Attribution Salon Conference, DAA Symposium, and PMI Central Virginia Chapter.

In this thought leader conversation, Vidya discusses Data Science trends and how they will impact your career, demystifying the common jargon associated with it. Based on her conversations with multiple aspiring Data Science professionals, Vidya has noticed many common questions around building a career in Data Science. If you wondered how you can be prepared for the massive changes in the Data Science field, this session is for you. This event was facilitated by Kajoli Tankha, Senior Director of Research at Microsoft.

During this podcast, you will:

1. Understand what Data Science is and the common jargon used
2. Highlights of Data Science Trends
3. How will these trends impact your career and the Data Science field

This episode is focused on providing women with the necessary tools, tips and techniques to negotiate successfully. One of the primary reasons women don’t earn equal pay to men is the failure to negotiate. A Harvard Business Review study found that only 7% of women negotiate salary compared to 57% of men. You should know how to negotiate, whether for a new position, pay raise or a promotion, especially when beginning your career. Men aren’t excluded, but the focus is on preparing women by building their confidence.

Marilyn Feldstein has more than 20 years' experience in all aspects of career management. She is the founder and President of Career Choices Unlimited, Inc., a Certified Job and Career Transition Coach (JCTC), a SHRM Certified Professional (SHRM-CP), a Professional in Human Resources (PHR), and a Certified Practitioner of the Myers-Briggs Type Indicator (MBTI). She is a frequent speaker at many professional associations discussing career-related topics, and inspires clients to find the purpose and passion in their careers and lives.

Carla Johnson works with companies to develop frameworks and build teams to become better storytellers in order to develop deep relationships with customers and employees, create delightful experiences for audiences and generate top-line revenue. Her clients include Motorola Solutions, Dell, Emerson, VMware, Western Union, American Express, the U.S. Army Corps of Engineers and other corporate, government and nonprofit organizations.

Named one of the top 20 most influential content marketers, one of top 25 business-to-business marketers, and one of the top 50 women in marketing, Carla is the co-author of Experiences: The 7th Era of Marketing, which teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations. She serves as the Vice President of Thought Leadership on the Board of Directors for the Business Marketing Association, an instructor for the Content Marketing Institute and the Association for National Advertisers, is a frequent speaker and writes about creativity and innovation, the power ief Content Officer magazine, CMSwire and other media outlets.

Ronny Kohavi is a Microsoft Distinguished Engineer and the General Manager for Microsoft's Analysis and Experimentation team at Microsoft's Applications and Services Group. He joined Microsoft in 2005 and founded the Experimentation Platform team in 2006. He was previously the director of data mining and personalization at Amazon.com, and the Vice President of Business Intelligence at Blue Martini Software.

Ronny received Ph.D. in Machine Learning from Stanford University, where he led the MLC++ project, the Machine Learning library in C++ used in MineSet and at Blue Martini Software.

Stéphane Hamel is an experienced teacher and speaker with 25 years of relevant expertise in online strategies, digital analytics and technologies. He has acute knowledge of digital analytics concepts and instrumentation best practices with expertise in turning data into insight using the right tools and concepts.

Stéphane has a proven track record of innovations. He was recognized as Most Influential Industry Contributor by the Digital Analytics Association (2013), Certified Digital Analyst (2010), Web Analytics Association Leadership and Technical Excellence Recognition (2009), and is the creator of the Digital Analytics Maturity Model (DAMM) (2009) and WASP (2006).

Krista Seiden is an experienced leader in the digital analytics industry, leading analytics and optimization at companies such as Adobe, The Apollo Group, and most recently at Google. During this time she has become an expert in analytics and optimization methodology, toolsets, and steering organizational mindset. 

Krista is a frequent speaker and is active in the digital analytics community, including holding a position as co-chair for the San Francisco chapter of the Digital Analytics Association (DAA). She was awarded the ‘Digital Analytics Rising Star’ award for 2014 by the DAA for her industry participation and significant business impact, as well as the 2015 Most Influential Industry Contributor.

Jacques Warren has been a digital marketer for 20 years, with 14 of those spent specifically in the area of digital analytics. As founder and CEO of KWANTYX, Warren leads an organization that brings value to clients in three target areas of analytics - laying the foundations, answering questions, and continuous analysis. KWANTYX has completed over 300 Marketing data valuation projects for over 100 clients in North America and Europe since being founded in 2006.

Warren is the co-author of two books, "Web Analytics: Mesurer le succès et maximiser les profits de votre site Web" and "Web Analytics : mesurer le succès et maximiser les profits de votre site Web (2ème édition)."