Digital Analytics Association

Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker. She is known for her practical, no-nonsense approach to proving and improving the value of B2B marketing. Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. 

An early pioneer on the science side of marketing, Laura is recognized as one of the leading authorities in marketing measurement and performance, marketing operations, and marketing data and analytics. She has helped over a hundred companies in a variety of industries fulfill their marketing potential and achieve competitive advantage.

Ever contemplated a big career move? Dr. Lily Jampol speaks on what kind of questions to ask yourself to figure out what will make you happiest, how to overcome some big psychological obstacles and obstacles for women in the workplace, and how you can think about uniquely positioning yourself in the world of analytics. 

Lily is a people scientist and head of the diversity & inclusion practices at Employera, a consulting firm that helps companies solve difficult challenges in attracting, hiring and keeping the right people. Her research on biases in organizations has been funded by the National Science Foundation and the UK Royal Society, and has been discussed in the New York Times, Time, Buzzfeed, and the BBC. 

Brent Dykes has over 12 years of enterprise analytics experience at  Domo, Adobe and Omniture. He's had the great opportunity to work with some of the world's biggest brands, including Microsoft, Sony, Dell, Comcast and Nike, among others. 

Brent is also a published author, including his first book Web Analytics Action Hero and follow-up eBook, Web Analytics Kick Start Guide. He's enjoyed speaking on multiple data-related topics at many events such as Shop.org, Adtech, Pubcon, and Adobe Summits in the US and Europe. 

David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in technology selection and deployment, analytics and business intelligence, statistical analysis, and conversion testing. 

David's career began in the late 1990's, starting with Intel as a technical marketing engineer before spending two years with the Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs. He is also the recipient of the Digital Analytics Association's Practitioner of the Year Award, and is a regular contributor to the publications MediaPost, MarTech Today and MarketingLand.

Jimmy has extensive experience in building scalable analytical products and optimizations for B2B marketing and sales. He has led analytics-driven approaches to product strategy and go-to-market planning, built analytical products for sales, demand generation, and enterprise B2B marketing teams. 

Jimmy specializes in business analytics, marketing intelligence, customer segmentation, and predictive modeling. He is passionate about empowering marketers to succeed through analytics.

Pat LaPointe is an angel and venture investor who has worked with more than 200 of the Fortune 500 companies in 15 major industry sectors. His specialty is uncovering marketing- and sales-driven growth strategies using analytics, research, simulation, and advanced business case planning.

Pat is currently the Chief Growth Officer at Growth Calculus, where he advises large enterprise companies and venture-backed firms on strategies for systemic growth through smarter marketing, with previous experience at MarketShare and MarketingNPV Journal. He is also a regular columnist for The Economist, the Journal of Advertising and the Forbes CMO Network.

Communication matters. In this fast-paced world of business, are you challenged by unclear communications with your managers, colleagues, or clients? Do you find that people expect you to be thinking, doing, reacting, and performing in a certain way and yet, you are not a mind reader?

Expectations are stressful and they can lead to anxiety in the workplace. Effective leaders forge agreements with one another, and there is an art form to this communication which isn't difficult to adopt. In this presentation, Karen will describe how to create powerful, professional relationships with others through agreements instead of expectations.

Jeff Jonas designs next generation technology that helps organizations better leverage their enterprise-wide information assets. With an interest in real-time “sensemaking,” these systems fundamentally improve enterprise intelligence, making organizations smarter, more efficient, and highly competitive.

Jonas’ work has received wide media attention from the Wall Street Journal, The Washington Post, Fortune Magazine, MSNBC and National Public Radio. Also a highly sought after speaker, Jonas travels the globe discussing innovation, national security, and privacy with government leaders, industry executives, and leading global think tanks.

Creative and analytical leader with a time-tested record of helming teams, brands, campaigns, and results in very high-volume, fast-paced environments. Innovative, persuasive and highly-rated public speaker communicating ideas and ideals honed as top performing salesperson and product manager. Strong communicator and problem solver able to connect meaningfully with customers and colleagues across geographies.

Joe Megibow is a seasoned executive in retail and digital businesses, with a proven track record of leading companies through significant e-commerce growth. Having recently been appointed CEO of Purple Innovation in October 2018, Joe also held senior roles at American Eagle Outfitters and Expedia.com with responsibilities including global P&L responsibility, ownership of omni-channel customer-facing technology, CRM/loyalty, and online marketing, as well as ownership of analytics.