Digital Analytics Association

 Avinash Kaushik is the author of two bestselling books: Web Analytics 2.0, Web Analytics: An Hour A Day (100% of the proceeds from both books are donated to The Smile Train, Doctors Without Borders and Ekal Vidyalaya). Kaushik is The Digital Marketing Evangelist for Google and the Co-Founder and Chief Education Officer for Market Motive. Kaushik is on the Board of Advisors for USC Annenberg School for Communication and Journalism’s Media Impact Project), University of California Irvine’s Web Intelligence Certificate program, and University of Toronto’s Social CRM program. Kauskik has been honored with the Statistical Advocate of the Year award from the American Statistical Association, 2009.

Respected leader in the web analytics industry helping organizations integrate data into decision making processes. 

Commonly interacts with senior level management to drive the strategic use of web data. Collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. 

Justin was nominated as the Innovator of the year in 2011 by the Digital Analytics Association and Most Influential Industry Contributor in 2012 and 2013.

Pelin Thorogood's career has been marked by the melding of innovation, strategy and leadership in marketing and analytics, serving as CMO of WebSideStory (acquired by Omniture/Adobe), expanding an enterprise software business into web-based applications, and launching one of the first B2B mobile applications. Her successes in these areas and eventual role as CEO demonstrate the shifting focus on digital analytics and innovation to business success. Thorogood holds a B.S. in Operations Research, Masters in Engineering and multiple MBAs, all from Cornell University. She has twenty years of experience in the industry. 

Sue Duris discusses with DAA Co-Founder Jim Sterne what has caused gender inequality along with the current state of gender equality, why gender equality is important and what we can all do to move the needle to achieve balance. 

Gary Angel has helped create a number of core methodologies for web and digital analytics including Functionalism, Two-Tiered Segmentation, and Site Topology analysis. Gary's background is in CRM, survey analysis, database marketing and large-scale data mining and business-intelligence that helps drive the practice to the leading-edge of online measurement. Gary Angel was named the DAA's 2012 Most Influential Industry Contributor of the Year.

Join Julie Mayer and Dave Gatdula for a Thought Leader Conversation about GDPR. The regulation goes into affect in less than 6 months. Are you ready? Bring your questions for this opportunity to talk with Julie Mayer, Senior Marketing Privacy Manager at Microsoft.

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to understand and measure their digital marketing activities. Prior to joining Web Analytics Demystifed, John was a Senior Analyst at Forrester Research where he led the Analytics and Optimization practice. John is a past president of the Digital Analytics Association and author of Social Media Metrics Secrets (Wiley, 2011).

Hartsoe shares her experiences in an open, no-holds barred discussion on common decisions many women wrestle with through their career. Hartsoe shared personal stories from years as a founder of a venture-backed start-up in Silicon Valley, as an employee working for the man, and now as the CEO of a boutique analytics firm. You will hear truthful bittersweet stories about keeping a seat at the table, dealing with jerks, learning to lead, whether nice girls can have the corner office, mommy guilt, and ultimately finding the right path. 

This conversation brought to you by the Women in Analytics community will provide tips on how to have more impact in your career through incorporating feedback, being self-aware and rebounding from surprises in the office. 

Adam Greco is widely known for his ability to help companies maximize their use of web analytics technologies by conducting business requirements definition, mapping technology to requirements and designing the ideal solution to achieve business goals. In 2012, he published The Adobe SiteCatalyst Handbook, the first ever book on Adobe SiteCatalyst through Adobe press. Greco's background includes expertise in the fields of online marketing, web design and CRM integration with web analytics.