Digital Coffee: Marketing Brew

Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Ivan Vislavskiy—CEO and co-founder of Comrade Digital Marketing Agency—to dive deep into the rapidly evolving landscape of digital marketing and AI. Ivan shares his firsthand insights on how artificial intelligence is transforming everything from content creation to search engine optimization, automation, and lead qualification. Whether you’re a seasoned marketer or just starting out, you’ll learn why harnessing AI is no longer optional if you want to stay relevant and competitive. Plus, Ivan explains the growing importance of expertise, authority, and trust (E-A-T), the changing rules of SEO, and what the future might hold as the next generation of consumers turns to new search platforms like TikTok and AI chatbots. Grab your coffee (or tea!) and get ready for a caffeinated chat packed with practical advice and actionable strategies to future-proof your marketing game.

Ivan Vislavskiy is a forward-thinking marketing professional who has closely followed the rise of AI technology in his field. Even before generative AI tools like ChatGPT became mainstream, Ivan participated in industry roundtables where marketers discussed both the potential and risks of AI. Once tools like ChatGPT gained popularity, Ivan and his team began integrating them into their workflow, particularly for content development, keyword research, and SEO tasks. However, Ivan remains cautious about relying exclusively on AI-generated content due to concerns about search engine devaluation and authenticity. To balance efficiency with quality, he oversees a process where AI-generated drafts are carefully reviewed and personalized by human subject matter experts, ensuring all content meets high standards and resonates with audiences.

1. Ivan Vislavskiy enjoys both coffee and tea, starting his mornings with coffee and switching to green tea midday, then winding down with herbal tea at night.
2. Ivan's agency, Comrade Digital Marketing, built their own AI-powered system to analyze and qualify client leads by reviewing transcripts from chats, forms, and calls.
3. Ivan predicts video marketing will be vital for SEO dominance in the near future, but points out most of his legal clients are too busy to create video content themselves.

1. AI’s vital role in digital marketing
2. Balancing human expertise with AI content
3. Google devaluing generic AI-generated content
4. Automation of internal marketing processes
5. Importance of specialization for agencies
6. SEO diversification across multiple platforms
7. The growing necessity of video marketing

Welcome to another episode of Digital Coffee: Marketing Brew! This week, host Brett Deister sits down with Charlie Riley, the Head of Marketing at OneScreen.ai, to shine a spotlight on a topic that often gets pushed to the back burner: internal marketing. In this insightful conversation, Charlie shares why internal marketing is just as crucial as external efforts, explaining how it impacts company culture, boosts employee morale, and creates the alignment needed for real business success. With over twenty years of experience building marketing functions from scratch at startups and established companies alike, Charlie offers practical advice on fostering collaboration between departments, maintaining consistent messaging, and adapting internal communication for hybrid and remote teams. Whether you’re a marketing leader, sales professional, or just passionate about workplace dynamics, this episode is packed with valuable takeaways to help you strengthen your team from the inside out. So, grab your coffee (or iced Americano) and join us for a fresh brew of marketing wisdom!

Charlie Riley is the Head of Marketing at OneScreen.ai, a platform that specializes in measurable out-of-home advertising. With a diverse background spanning multiple industries and company sizes, Charlie has often been the first marketing hire, building out functions from the ground up. Beyond marketing, Charlie has also led sales teams on several occasions, developing a deep understanding of the synergy between marketing, sales, and customer support. Charlie’s experience reflects a hands-on, collaborative approach, ensuring that marketing works seamlessly across all pillars of a business to drive demand generation and brand success.

1. Charlie Riley prefers iced coffee over hot coffee and usually goes for an iced Americano.
2. At one company, Charlie’s team sent out a daily internal email called "What We Know Now" to keep everyone updated and connected, especially after going remote.
3. Charlie has been the first marketing hire at six different organizations, leading marketing and sales teams from seed stage startups up to companies with $200 million in revenue.

1. Importance of internal marketing for success
2. Cross-functional collaboration between departments
3. Impact of internal marketing on morale
4. Adapting internal marketing for remote work
5. Ensuring message consistency internally and externally
6. Common mistakes in internal communication initiatives
7. Role of technology in internal communications

In this episode of Digital Coffee Marketing Brew, host Brett Deister discusses the advantages of podcast PR over traditional PR with guest Michelle Glogovac, a podcast publicist and host of the award-winning podcast 'My Simplified Life.' They delve into how podcasts offer unique opportunities for storytelling, building trust, and reaching niche audiences. Michelle shares insights on the importance of personalized pitches, the long-term benefits of podcast appearances, and the cost-efficiency of podcast PR campaigns versus traditional PR. They also touch upon the role of AI in PR, the growing podcast landscape, and strategies for repurposing podcast content for broader marketing efforts.

Welcome to another episode of Digital Coffee: Marketing Brew! In today’s show, host Brett Deister sits down with Neil, CEO and cofounder of Voltage Holding Company, to dive deep into the fast-moving world of Amazon FBA and e-commerce growth. With more than fifteen years of experience building, launching, and acquiring brands, Neil shares his invaluable insights on how businesses can thrive on Amazon by avoiding common mistakes, building strong brands, and navigating the ever-changing challenges of logistics and profitability.

Get ready to learn why standing out in a competitive marketplace is about much more than price, how the right mindset and patience are key to building lasting success, and what the future holds as AI transforms the way sellers connect with customers. Whether you're just starting out on Amazon or looking to elevate your business to the next level, this episode is packed with tactical advice, firsthand stories, and the trends every seller needs to watch. So grab your coffee, settle in, and join us as we explore what it really takes to succeed on Amazon—and beyond!

Neil grew up in Oregon’s Rogue Valley, a place he remembers as the birthplace of drive-through coffee kiosks—like the now-famous Dutch Bros. He’s witnessed firsthand how these roadside stands sparked a national love affair with coffee, a trend that rapidly spread over the last few decades. Despite America’s growing coffee craze, Neil enjoys sharing a calming ritual with his wife every evening: sipping a turmeric-blend tea together for its anti-inflammatory benefits and a bit of daily connection.

1. Neil grew up in Oregon, where the first coffee drive-thru kiosks appeared, and his family hosts full-scale tea parties with vintage china and treats.
2. Neil prefers to only sell products on Amazon with at least $12 in net profit per unit, often focusing on higher-ticket items like $200 audiophile cables instead of low-margin, high-volume commodities.
3. Neil predicts that Amazon’s upcoming AI tech, called "Cosmo," will fundamentally change product discovery from keyword-based to intention-based, making it even more important for sellers to have high-quality, well-optimized listings.

1. Strategies for Amazon FBA profitability
2. Importance of brand building and trust
3. Navigating shipping and logistics challenges
4. Adapting to AI and automation trends
5. The value of patience and perseverance
6. Leveraging omnichannel ecommerce approaches
7. Optimizing listings through strong visuals/copy

In this episode of Digital Coffee Marketing Brew, host Brett Ey welcomes social media expert Peg Fitzpatrick. The episode delves into the importance of video content for businesses and the evolving landscape of social media platforms. Peg shares her extensive experience, tips for engaging content creation, and key strategies for leveraging platforms like YouTube, Instagram, Pinterest, and LinkedIn. The conversation also touches on essential tools for video editing and repurposing content, while highlighting the critical importance of building a community and maintaining an adaptable approach to social media strategy. Additionally, Peg gives insights into her journey in the social media realm and her upcoming book 'The Art of Small Business Social Media: A Blueprint for Marketing Success.'

Guest Bio:

From triple ginger tea to her festive favorite Nutcracker Sweet, Peg Fitzpatrick’s story is defined by her zest for flavor and her eye for delightful details. When she’s not experimenting with layers of ginger and honey in her teacup, she’s on the lookout for the special Celestial Seasonings blend that reminds her of the holidays—proving she brings creativity and enthusiasm to every aspect of her life, down to the drinks she enjoys.

Here are 3 fun facts revealed in this episode:

1. Peg Fitzpatrick is actually a tea drinker—her current obsession is a "triple ginger" tea blend with ginger slices and ginger honey.
2. Brett Deister once built a Pinterest following of over 15,000, back when repins were huge, even though he initially had no idea what he was doing.
3. Peg shared a "super top secret" tip: she uses repurpose.io to automatically share her short videos across multiple platforms, saving tons of time.

Here are 7 key themes discussed in the episode:

1. Short-form and vertical video dominance
2. Small business strategies for social media
3. Platform algorithms and changing reach
4. Multi-platform content repurposing tools
5. Importance of community and engagement
6. Building an email list for audience ownership
7. Adapting to frequent platform updates

Link to Peg's Book: https://amzn.to/4jJMMUh

In this episode of Digital Coffee Gaming Brew, host Brett Geiser dissects the latest dramatic revelations from BioWare concerning the favoritism of Mass Effect over Dragon Age. The episode also delves into updates on Lords of the Fallen 2.0, the next Battlefield game, and NVIDIA's new GPU drivers, among other gaming news. Brett critiques Ubisoft's marketing of Assassin's Creed Shadows and discusses new developments in Overwatch 2's Stadium mode and Dune Awakening. He also explores government claims linking video games to social issues and examines skepticism around China's technology advancements. Finally, the episode touches on the practical implications of ongoing U.S. tariffs on tech products.

Welcome to another insightful episode of Digital Coffee: Marketing Brew, where we dive deep into the world of branding and brand strategies that businesses need to thrive. This week, your host Brett Deister sits down with Katie Zeppieri, a renowned two-time TEDx speaker, author, social media influencer, and founder and chief brand strategist of the Mic Drop Agency, to explore the essential elements necessary to elevate your brand's presence. Listen in as Katie shares her compelling journey from aspiring broadcaster to becoming a powerhouse in marketing and PR, offering invaluable tips on brand strategy, brand amplification, and the pivotal role of storytelling in creating connections that drive business success. Whether you're in the startup phase or looking to refine your brand's message, this episode promises to equip you with the knowledge to enhance your brand's impact and visibility. Tune in and discover how to transform your brand's story into a compelling narrative that resonates with your target market.

Katie Zeppieri's journey into the world of marketing and PR was a serendipitous one. Originally focused on pursuing a career in broadcasting, she studied radio and television in school with the aim of securing on-air roles. However, after university, she discovered her entrepreneurial spirit, which led her to establish her first business. Her initial ventures were rooted in youth leadership, a field she dedicated herself to for a significant period. Despite not initially envisioning a path in marketing or as a publicist, Katie embraced the unexpected direction her career took, leveraging her diverse skill set and entrepreneurial mindset to make a mark in the industry.

1. Katie Zeppieri drinks both coffee and tea but is particularly fond of Balzac's Coffee from Canada.
2. Katie gave her first TEDx talk at the age of 22 after being selected in a TED Worldwide Talent Search.
3. Katie is not just a marketing and PR strategist; she also flies planes and integrates that passion into her personal branding content.

In this episode of Digital Coffee Marketing Brew, host Brett Deser talks to Angela Frank, a fractional CMO and founder of the Growth Directive, about the future trends in marketing. Angela discusses the impact of AI on search results, data analytics, and content creation, while also emphasizing the importance of maintaining a human element in marketing copy. They delve into influencer marketing, emerging marketing technologies, and the convergence of traditional and digital marketing. Angela also highlights the significance of small business owners focusing on foundational marketing strategies for long-term success.

Angela Frank is a forward-thinking strategist and advisor with a keen interest in the evolving role of AI in digital marketing. She is particularly focused on the transformative impact that AI will have on search engines like Google, predicting a future where users receive comprehensive answers directly from the search page. To prepare for this shift, Angela is actively advising her clients to develop robust social strategies that can adapt to the changing landscape. Additionally, she champions the use of AI tools, such as Descript in podcasting, to streamline content creation and maximize the reach of long-form content through diversified social media assets. Angela's insights and guidance aim to help individuals and businesses stay ahead of the curve in a rapidly advancing digital world.

1. Fundamentals of Marketing
2. Future Marketing Trends
3. Role of AI in Marketing
4. Data Privacy and Security
5. Evolution of Content Strategy
6. Influencer and Personal Branding
7. Small Business Marketing Strategies

1. Angela Frank enjoys a high-quality cup of coffee each morning and prefers doing a pour-over using a V60.
2. Angela uses AI tools like Descript for podcasting and shared tools she likes, such as OpusClips and Manuvo, to manage her content more efficiently.
3. Angela believes in the marketing mantra of "doing less to produce more results" for small business owners—focusing only on strategies that truly drive growth.

In this episode of Digital Coffee: Marketing Brew, host Brett Deister welcomes Anne Laffin, a seasoned marketing strategist and content creator with a wealth of experience in fintech marketing. Anne shares her insights into the intricacies of marketing in the fintech space, emphasizing the importance of balancing features with benefits to resonate with consumers. She also discusses the challenges of integrating AI into financial services while maintaining privacy, and the critical need for transparency. Anne delves into strategies for building brand awareness, the role of content and webinars in lead generation, and the delicate art of building trust in an industry where finances are at the forefront. Tune in to learn more about how fintech companies can navigate the complexities of marketing, leverage emerging technologies, and develop effective campaigns in a crowded marketplace.

Anne Laffin is a visionary in the FinTech industry, focusing keenly on the holistic impact of financial technology on people's lives. Recognizing the prevalent industry trend of fixating solely on features, Anne advocates for a broader discussion that also emphasizes the tangible benefits of FinTech solutions. She believes this approach is crucial, especially during times of financial instability, to address FinTech concerns of users, be they consumers or financial advisers. Anne’s insights spotlight the delicate challenge of balancing feature promotion with meaningful discussions on how FinTech can positively influence everyday financial well-being.

1. Anne Laffin is a 100% coffee drinker, preferring whatever coffee is at home, but having specific orders when she's out at Starbucks or Dunkin' Donuts.
2. Anne refers to herself as a "utility player" in marketing, likening her skills to those of a Swiss army knife, meaning she's capable of handling a variety of marketing tasks.
3. Anne enjoys experimenting with her LinkedIn content, often tweaking and reposting content to see if different wording or timing yields better results.

In this episode of Digital Coffee Marketing Brew, host Brett Geiser chats with Caroline Crawford, a seasoned marketer and communications expert with 13 years of experience. They discuss strategies for building an effective marketing team on a scrappy budget, emphasizing the importance of being adaptable, organized, and leveraging tools like AI. Caroline shares insights on creating a strategic plan, repurposing content, and making smart hiring decisions between full-time and contract roles. She also offers advice on avoiding common pitfalls, enhancing team communication, and the power of saying 'no' or 'not right now.'

✅ Dive into the latest episode of Digital Coffee: Marketing Brew with Brett Deister and special guest Caroline Crawford.

✅ In this episode, they unravel the secrets of building an efficient marketing team on a scrappy budget.

✅ From leveraging AI to the art of saying "not right now," you'll find actionable insights to propel your marketing efforts.

✅ Tune in for strategies that turn challenges into success stories and learn how a clear plan can be your team's superpower. Don't miss it!

1. Caroline, the guest, recently stopped drinking coffee and is trying to switch to matcha, although it hasn't been as satisfying as coffee for her.
2. Brett, the host, prefers more expensive, high-quality coffee and considers Starbucks only as a last resort when he's unfamiliar with the area.
3. Caroline started her company, Cultivate Communications, after observing a gap in how businesses view marketing compared to the support they receive, which inspired her to bridge that gap.