Digital Discussions Unfiltered

Ever wondered what a web developer does, or what the difference is between a developer and a designer? Wonder no more my friends!

During this episode I chat tot he lovely Holly Pryce about all things web development. She's been building websites since she was 14 years old, and so she knows a thing or two.

We talk about how to find the template if you're looking to get up and running quickly and relatively cheaply, we cover when you'd know when to hire a developer and so much more.

It can seem overwhelming when it comes to thinking about hiring a developer, especially since I've heard some horror stories, but it really doesn't have to be and Holly makes it so easy to understand.

If you think Holly is the web dev for you, you can find her:

On her website > https://hollypryce.com

And on Instagram > @hollyprycedev

We've all heard it before, people buy from people. That's why I just HAD to ask Stacey to come and be a guest on the podcast, because she is the QUEEN of telling stories.

Stories, our experiences are what make us unique and human. 'People buy from people' remember! And in this episode I quiz the lovely Stacey on how small businesses could be utilising telling stories, where and we find the stories in the first place and so much more.

I honestly loved recording this episode and I know you're going to love it too. Stacey knows how to make things so simple and easy to understand. If you would like Stacy's help you can find her on Instagram @the.modern.storyteller or via her website > www.themodernstoryteller.co.uk

In this episode I chat to the lovely Emma Lemon, a fabulous branding expert who at the beginning of the pandemic decided to leave her corporate software job and pick up more freelance clients. She's grown her following and business throughout this weird and wonderful time and what a bloody good job she's doing too.

In this episode we chat about branding strategy, how it's not just about a logo and colours and the other components that really go in to building a sustainable brand.

You can find Emma on her website and on Instagram:

https://typegal.com/branding

https://instagram.com/typegalstudio

If you've been wondering whether podcasting for your business would be worth it or just 'another thing' then you're definitely going to want to give this episode a listen.

I chat to the lovely Michelle Gately about how she got started with podcasting, what tasks to do before you even buy the mic or worry about how to edit a podcast episode and she also mentions some really great ideas for current business podcasts. PLUS, put on the spot, Michelle shares some great ways to create the perfect podcast concept for your business.

If you think Michelle is the perfect person to help you start your podcast (she totally is!) then you can find her over on Instagram @unfinishedbookshelf

Are you bored hearing everyone tell you to just SHOW UP online?

I was getting a little frustrated by seeing it all over Instagram and Facebook and yet no one was really sharing what that actually means. That's why I invited the fabulous Julia Day from The Independent Girls Collective on to the podcast.

Julia shows up on Instagram effortlessly and so in this episode we discuss; what showing up actually means, why it's different for every business and doesn't look the same for everyone. We also touched on some really important points including how to get started if you're just scared right now, some great examples to go and watch including @beautieuk_ @pollyvdsz & @fionalikestoblog.

Make sure you go and follow Julia over on Instagram - she's at @independentgirlscollective and you can sign up for the waiting list for the membership & find out all about her services on her website > https://independentgirlscollective.com

If you're in the infancy stages of your business or just at that point of considering building a website, you're going to want to this episode.

In this episode I talk to Kate Smoothy from Web Hive Digital about the ins and outs of choosing which platform to build your website on because - let's face it, there's a lot fo choice.

We cover;

• The four big platforms - Wix, Squarespace, Shopify & WordPress
• We chat about the pros and cons of each
• We briefly cover the cost differences
• Kate shares some amazing tips on things you should do BEFORE you build your own website or approach a website designer

Kate clearly knows her stuff and if you'd like to find out more about how you can work with her you can find her:

On her website > https://webhivedigital.com

On Instagram > https://www.instagram.com/webhivedigital/

If you're looking to build a brand or business that has some real longevity and one that stands for something, then you're going to want to give this episode a listen.

In this episode I chat toe Jules Brim of Marketing Mixology about all things community. We chat through what community building is, why it’s so important and Jules also gives some great examples of where and HOW to start building a community. 

Jules came super prepared and even shared with us two campaigns of brands that had put the time and effort in to building their community and we talked about, or I put her on the spot should I say, about what advice she would give a particular handmade business if they were thinking about it.

Building a community, as a topic of conversation can seem overwhelming, daunting perhaps. As always I’ve tried to play devils advocate a little to make sure we dive real deep and make it as simple to understand as physically possible, and I’m not ashamed to say I definitely learnt a lot from Jules just through this conversation.

If you loved listening to Jules as much as I loved chatting to her you can find her in all of these places, PLUS the links to the campaigns we discuss during the episode:

Bodyform - https://www.bodyform.co.uk/our-world/why-our-wombstories-need-to-be-heard/

Manners - https://www.mannersldn.com/

Jules - https://www.marketingmixologyservices.com/

Small Biz Basics page - https://www.marketingmixologyservices.com/small-biz-basics

SEO is one of those subjects that people either seem to GET or be scared of. In this episode I chat to Holly Landis, an original Brit who now lives over in the US with her husband about the nitty gritty of SEO.

We chat about;⁠

• Why working on your website in terms of optimising it rather than just constantly slogging away on social media is important.⁠
• Search intent - what is it, what does it mean and why is it important?⁠
• And also, Holly shares some really great ways to get started, regardless of what type of business you’re in for creating content that will help you get ranked by the likes of Google!⁠

If you agree with me that Holly is a BOSS when it comes to SEO and you'd like to connect with her and potentially work with her, you can find her in all of these wonderful places;

Website

Instagram

Twitter

Linkedin

Pinterest

There are many tactics & strategies that can get you to the top spot on Google! But many businesses do not utilise the power of Google My Business.

In this episode I share a few top tips that will help you get started with creating your profile, what the verification process looks like AND how to optimise your profile to make sure you get the most traffic to.

I cover the 3 core types of listing and how to really get the most from it, but once again, this is not a checkbox task! It's not TICK and it's done!

I hope you enjoy the episode, any feedback or reviews would be greatly appreciated!

A good piece of PR can completely skyrocket a small business, and most definitely has done in the past.

That's just one of the reasons I invited Kelly Morel from Happy Communications on to the podcast to share her insane level of knowledge and give away some top tips too.

We chatted about how to best prepare for any press coverage, what you should include in a press release and how to find the right journalists and how to get in front of them.

You can find Kelly in all these wonderful places:

Website: https://www.happycommunications.co.uk

Instagram: https://www.instagram.com/happycoms/

Twitter: https://twitter.com/HappyComs