Digital Discussions Unfiltered

Today I wanted to touch on the infamous SEO.

It’s a topic that comes up quite regularly and can also stump a lot of people. And I get it, it can seem quite techy and truth be told, like overwhelming - right?

Jargon and tech speak is not what I’m about so, expect there to be lots of episodes around SEO, because if you want to be REALLY good at it, then yes there’s a lot to it, but in todays episode I want to keep it light and fluffy and simple to digest.

I thought I’d start by explaining what SEO is, why you should give a damn, and just a few things you can do right now that will have an impact. 

You can also find the link to the freebie mentioned towards the end of the episode right here > https://www.lornascully.com/freebies/

Have you ever wondered just how important is branding for your business? When you're just starting out it can be super hard to know what to invest your time and money in too.

I believe branding is SUPER important, but I'll hold my hands up and tell you when I don't know enough. And on branding, I honestly don't. That's why I invited the fabulous Krishna Solanki on this episode to explain a few things...

1) Why branding isn't just a logo

2) Why branding is so important

And we also had a chinwag about some very well known examples that you've probably heard of before.

Enjoy!

If you're looking for a fresh pair of knowledgable eyes on your business branding, you can find Krishna in all these places:

Website: https://www.krishnasolankidesigns.com

Instagram: @KrishnaSolankiDesigns

Not enough small businesses are using Pinterest within their marketing strategy. It's a great tool for driving more traffic and people who are actively searching and looking to BUY your products or services.

In this episode, I wanted to cover some of the reasons why I LOVE Pinterest for business, why I think more of us should use it and the benefits. PLUS, give you 5 top tips for getting started if you're new to it.

On top of that, I'll be hosting my 5 Day FREE Pinterest Challenge, starting Monday 13th July which you will receive a simple email every morning (Monday - Friday) with tips, advice and actions that you can take to start growing your Pinterest account. PLUS, there will be some exclusive discounts & announcements made during the week, so if you're nosey like me, you can sign up right here > https://www.lornascully.com/pinterest-marketing-101/

Are you utilising email marketing to sell your products? If not, you absolutely should be! You could be missing out on SO much revenue.

In this episode I cover 7 email automations that businesses can set up once and let them run, bringing in more revenue each and every day. Who doesn't want to make more money and only doing the work once? I know I do.

Most of these will be most beneficial to product based ecommerce businesses, but even if you're a serviced based business, I might just spark an idea or two.

Enjoy, and please feel free to leave me a review or show me where you're listening from by tagging me @LornaScullyUK and I'll be sure to share them!

Be honest with me for a second, as a small business owner, when was the last time you even checked your analytics, let alone created a report that you updated every month?

I'm shocked by how many people do not pay any attention to their analytics, insights etc. And I'm not talking about the important stuff, the stuff that makes you happy or sad like revenue & profit! I'm talking about Google Analytics, what's your websites bounce rate; How many link clicks did you get on your Facebook posts last month.

How do you know what you should be doing more or less of, if you don't know what is or isn't working?

I chat through just some of the metrics and channels to pay attention to in this episode. Enjoy!

Have you ever wondered if working with Influencers is worth it for business like yours? Maybe you've tried sending some free product to some influencers and you felt that you didn't get as much in return as you would have liked. Or, maybe you've considered it but you're not even sure where to start with finding the best Influencers to work with.

Well, wonder no more. In this episode I chat to Charlotte from Blether Digital about working with influencers as small businesses. We cover things like what the difference between gifted & paid opportunities are, how to make sure you work with the right influencers and where to find them and also the type of work and value they can bring to your business.

If you're even consider working with influencers and you still feel a bit overwhelmed by it, then make sure you get in touch with Charlotte as she really does have a lot of knowledge about it! You can find her on Instagram - @bletherdigital

Have you been considering a website for your small business? No?

I KNOW there are people that believe they can build significant businesses without one, but in this episode I want to touch on 7 reasons why I think you should absolutely have a website for your small business.

This is isn't me preaching here, this is about building solid foundations for your business. To protect your business. And to ensure the largest growth.

Not only that, I dive in to the 4 main things you need in order to create a website and also give you a quick overview of 4 of the main platforms people use when building websites.

Do you have a website? Will this episode change your mind? Let me know

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I reference a great company I follow on Instagram called Snug Designs who create WordPress & SquareSpace templates. As promised, here's the link to their Insta @snugdesigns & website. If you consider each of these platforms, please consider supporting a small business if you can.

Does the thought of having to chose one person, or small group of people to aim your marketing towards put you off doing it? You want to sell as much as possible too whoever will buy right?!

It doesn't have to be daunting! I've out together a different approach of working out who your target audience are. Remember, it's not set in stone and you're not saying you'll refuse anyone outside of this group. But you should be aiming your marketing at 'someone'. If you're trying to talk to everyone - you're talking to no one.

Let's talk about it!

Does the term Digital Marketing just freak you out? It doesn't have to be as difficult as some 'gurus' make it out to be. In this episode we cover the top level question 'What IS digital marketing?' and also dive in to two or three things to consider when you're starting to think about how to market your business online. I also touch on what a digital marketing strategy is as it's a term that can be quite overwhelming. Let's keep things REAAAAL simple, shall we? Plus, you'll get an insight in to episode number 2!

Hey and welcome to Digital Discussions UNFILTERED, my names Lorna Scully & I’ll be your host throughout every single show on this podcast. I thought I’d put together a short introduction about what you can expect to hear on the podcast & also thought it’d be good to give you a little introduction in to who I am and why on earth you'd want to listen to me!