Digital-First Leadership

This episode’s guest is Gail Mercer-MacKay, founder and president of Mercer-MacKay solutions, a digital storytelling company. Gail is an advocate for the digital executive social voice and has been a thought leader on the concept of Digital First Leadership since 2007. Richard and Gail discuss the idea of “controlling your own narrative”. During the conversation, they talk about Imposter Syndrome and other struggles Leaders can run into when adapting to the Digital-First world. Gail gives her advice on how to navigate those potential pitfalls.

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In this episode Richard talks about leadership style and drives home the idea that Digital-First Leadership is a different way of leading. He encourages you to find ways to reach out and connect with your potential customers, prospects using online digital tools PROACTIVELY instead of REACTIVELY. 

Richard suggests repurposing the time previously spent focusing on team lunches and other leadership tactics to time leading online, saying “This is where you need to invest your time and energy.”

As always, think Digital-First, understand the particular struggles of adjusting to WFH for the people you’re leading.

Now is the time, more than ever to lead with compassion. Find ways to interact that shows that you, as the leader, see, understand and value your employees, customers and partners. 

Keep the conversation going in our Digital First Leadership Facebook group where you can find more tips on how to adapt to Digital First.

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In this episode, Richard sits down with Gunnar Habitz, a Social Selling Advocate at Hootsuite, his job mainly focuses on the advancement of social media as the highest performing customer engagement channel. 

Gunnar is passionate about leadership and he’s been able to clearly identify the gap that executive and middle leaders have when it comes to social media. 

Gunnar provides us with his 4-step approach to building a social media presence.

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In this season, Richard will be speaking about the importance of adaptability and how this skill is necessary for your success in Digital-First Leadership. He will be explaining why leaders like you need to begin mastering the tools of the digital world, or risk getting left behind. 

Digital-First Leadership is a different way of thinking and this is where the ability to adapt to the changes happening with the online space is so important.

This show will help you start positioning yourself as a leader who learns and adapts to master the tools needed to be successful today. 

Digital-First Leaders know that they will never know it all, and the faster you can get over your ego the faster you’ll be able to make a more direct impact to your team, your brand and your bottom line. 

Download a copy of our Digital First Leadership audit, a checklist to make sure you are properly adopting and implementing digital tools that are important for leadership.

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Digital-First Leadership, hosted by Richard Bliss, a former Marketing Executive, author of the business book, Digital-First Leadership and founder of BlissPoint Consulting, is for leaders who leverage and build their expertise on digital platforms.

Each episode gives you the tools to set your business up for success online. Richard, and his guests, share ways to develop massive global reach and impact by maximizing the power of the internet to increase your business revenue.

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