You're busy, and in need of a change, but before you jump in with both feet and make a marketing hire, we need to assess some things. In this episode, I break down each of the decisions you need to make ahead of starting to research for this new hire.

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

TikTok: https://www.tiktok.com/@honeypotdigital

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]

Frankly Write is a copywriting and brand studio for the rebels and the weirdos. I make customers obsess over brands, one word at a time. Some call me the brand cult-maker...maybe it was me, but I heard it's catching on.

Find Rachel online:

https://www.franklywrite.co.nz/

Previous episode: https://www.honeypotdigital.com/podcast/finding-your-brand-voice-with-rachel-rennie

AI Resources:

https://www.instagram.com/thebemusedstudio/?hl=en

https://openai.com/blog/chatgpt

https://www.jasper.ai/

https://www.canva.com/newsroom/news/text-to-image-ai-image-generator/

I’m new to AI myself, and have tried using it but found it quite hard to train the tools to match my brand voice. Neither of us are experts on AI, but as I’ve been listening to other takes on it and other podcasts, it seemed to me like Brand Voice was being left out of the conversation. I wanted to chat with Rachel about AI through the lens of copywriting, and brand voice. We want to be able to use these tools , but with accurate expectations and checks and balances in place to make sure we are still on brand. Since we embrace automation around here, we want to use AI to save us time, without compromising on the value we’re providing. I use AI to edit this podcast, with it switching between the video options, and it saves me at least an hour or two per episode, so I’m ready to apply it to other parts of my business. In this episode I chat with Rachel about how we can retain our brand voice while using the tools at our disposal. I’ll include some links in the show notes for more technical resources if this inspires you to learn more about AI.

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcastMore content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

TikTok: https://www.tiktok.com/@honeypotdigital

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]

Founded in June 2009, Shapes & Colors, by Jolinda is a graphic and web design company. For years, Jolinda worked on one to three independent client projects per year but registered her LLC officially in 2016 and began serving clients full-time in October 2019.

As a former high school teacher and coach, and an experienced college professor, Jolinda brings a passion for education to every project. Her clients understand what they’re investing in, and are thoroughly trained after launch to take over their digital platforms based on their comfort level.Jolinda loves to work directly with owners and founders to come up with realistic, practical solutions that help clients achieve marketing goals.

Find Jolinda online: https://www.jolinda.com/freebie

http://www.jolinda.com/freebie

https://www.instagram.com/shapes.and.colors.rva/

https://www.linkedin.com/in/jolindasmithsonanderson/

https://www.facebook.com/shapesandcolors/

Resources mentioned:

https://en.wikipedia.org/wiki/Jungian_archetypes

https://www.kayeputnam.com/

https://basecamp.com/

https://www.dubsado.com/

https://www.loomly.com/

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

TikTok: https://www.tiktok.com/@honeypotdigital

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]

Kathryn McGarvey has more than 20 years’ marketing experience, from marketing for small local businesses, through to the types of big city soulless corporates you’d never confess to working for at a party without expecting a litany of (justified) complaints. She now runs The Meaningful Marketing Company, based in Napier, New Zealand. She spends her days interviewing people, digitally eavesdropping and generally engaged in wholesome snooping on behalf of her clients (to help them better understand their customers). She’ll tell anyone who’ll listen that talking to your customers and using what they tell you in your marketing is an outrageously simple way to attract, captivate and convert exactly-perfect buyers.

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Find Kathryn online:

https://www.meaningfulmarketing.co.nz/

https://www.linkedin.com/in/kathryn-mcgarvey/

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

TikTok: https://www.tiktok.com/@honeypotdigital

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]

Rachel Andersen is a desert dwelling residential and commercial interior designer that collects stories from clients and weaves them into the design of their unique space in her business Aurora Interiors. In this episode we chatted about keeping the human to human elements throughout your marketing and client work, and Rachel’s approach to creating marketing content and networking to fuel her business. I was so excited to chat to Rachel, I know her and her business pretty well from being on calls together in the Being Boss Clubhouse, but I also had a few questions I knew she’d have great answers to that not only I would find interesting but also that would be of value to anyone who listens to or watches this episode regardless of the type of business they have. I hope you enjoy this conversation where we touch on her choices around what projects to promote in any month, networking, content, client relationships, gifting and her upcoming online store.

Find Rachel online:

https://www.aurorainteriorslv.com/

https://www.instagram.com/aurorainteriors/

Emma Peacock is a digital marketing strategist, coach and podcast host. Through Honey Pot Digital, Emma helps small businesses grow with sustainable marketing across their websites, email, search, social, ads or online communities. In the Digital Hive Podcast, YouTube videos and blog, Emma shares marketing mindset shifts and tactics to help you craft your own marketing strategy and make your next marketing move.

Find me online:

Work with me: https://www.honeypotdigital.com/work-with-me

Podcast: https://www.honeypotdigital.com/podcast

More content: https://www.honeypotdigital.com/blog

Instagram: https://www.instagram.com/honeypotdigital

Pinterest: https://www.pinterest.nz/honeypotdigital/_created

LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172

TikTok: https://www.tiktok.com/@honeypotdigital

If you think you, or someone you know or follow would be a great guest on the podcast, fill out this form to be considered: https://www.honeypotdigital.com/podcast-application

If you’re a business who works with small business and you’d like to advertise on the podcast, email us on [email protected]

Rosa Sarmento is a quirky latina — born and raised in Rio de Janeiro, Brazil — who empowers mission-led women leaders to launch binge-worthy podcasts to amplify their message, and scale their impact and income.