Todays guest is Anna Lee, she runs her business through three key brands, Ms. Anna Lee, Workerby and Ruby3 with a mix of design and creative work, creative guidance sessions, and human design.

In the episode we talk about how Anna Lee manages all of this and how she got to where she is today with the creative processes and working with community and connection.

In this episode, we chat about rebranding from freelance to a business brand name, how Meg streamlined her services to grow the business, and delivering results in a few key areas. We also went through Meg’s marketing mix to chat about how she does things differently to suit her business.

As we work in a space of so called viral marketing and trends, the route of unique content and new ideas is one of more friction than the alternative.

Collaboration in marketing can be great for small businesses. By combining resources and expertise, you can create compelling or educational content that reaches a broader audience, generates more leads, and enhances your brand recognition.

Reviewing your marketing analytics can sometimes fill you with a sense of dread. Goal setting goes hand in hand with this, allowing you to set and work towards reasonable expectations. In this episode, I break down the types of goals, and the areas in your business and marketing you might set goals around to keep things sustainable for you or your team.

Whenever we see societal shifts, these impact the spaces we market, how we can market to our target audience, and what other competition is added to each platform. Let’s breakdown how these past 3 years have impacted the online marketing space.

Sometimes businesses will start working on their marketing, only to find that marketing wasn’t the solution to their problem. Let’s break down the most common 10 problems that marketing won’t solve on its own.

Planning for your marketing and sales funnel is one thing, but once it’s operational, you need to break down each step into its own analytics, so you can check the performance, and improve wherever possible. In this episode, we’re finishing up this mini-series, by breaking down how each step can be broken down into individual interactions, and reported on, so you can analyse how it is benefitting your revenue.

Let's break down the 11 steps into a practical plan, based off characters many of us know well, Elle and Vivian of Legally Blonde.

As someone has an experience with your brand, they move through these 11 steps, from first finding out about you to telling everyone about you. This same process happens in your online and offline marketing, and when you make sure you cover each step with content, marketing and experience, you're most likely to increase your sales.