Digital Hive Podcast

Reviewing your marketing analytics can sometimes fill you with a sense of dread. Goal setting goes hand in hand with this, allowing you to set and work towards reasonable expectations. In this episode, I break down the types of goals, and the areas in your business and marketing you might set goals around to keep things sustainable for you or your team.

Whenever we see societal shifts, these impact the spaces we market, how we can market to our target audience, and what other competition is added to each platform. Let’s breakdown how these past 3 years have impacted the online marketing space.

Sometimes businesses will start working on their marketing, only to find that marketing wasn’t the solution to their problem. Let’s break down the most common 10 problems that marketing won’t solve on its own.

Planning for your marketing and sales funnel is one thing, but once it’s operational, you need to break down each step into its own analytics, so you can check the performance, and improve wherever possible. In this episode, we’re finishing up this mini-series, by breaking down how each step can be broken down into individual interactions, and reported on, so you can analyse how it is benefitting your revenue.

Let's break down the 11 steps into a practical plan, based off characters many of us know well, Elle and Vivian of Legally Blonde.

As someone has an experience with your brand, they move through these 11 steps, from first finding out about you to telling everyone about you. This same process happens in your online and offline marketing, and when you make sure you cover each step with content, marketing and experience, you're most likely to increase your sales.

Sometimes, we hesitate or delay posting something because it’s not quite perfect. This is where minimum viable marketing comes in.

Your marketing strategy isn’t just a combination of snappy tactics that change regularly. It’s a framework for all your marketing moves.

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Emma speaks to Rachel Rennie of Frankly Write, a Brand + Copy Strategy Studio, created with a team of kind of funny writers.