Digital Hive Podcast

Emma speaks to Michelle Wintersteen of MKW Creative Co about marketing her brand design firm. We talk about documenting as you work, optimizing your time and creating offerings for people who want to follow in your footsteps.

Emma speaks to Emily Thompson of Almanac Supply Co and Being Boss all about marketing her online and offline retail business. We talk about all of their online marketing channels, plus word of mouth and print and how they approach experience.

Almanac Supply Co is a retail brand that makes and curates products that help people connect with nature.

In this episode Emma speaks with Kate Strathmann of Wanderwell about profit, margin and setting standards for yourself and your business to build a better foundation before you start your marketing.

In this episode Emma speaks to Gabrielle Blades of Blades Creative Design Studio about visual branding, when to rebrand, and her epic brand relaunch earlier this year. We talk about not skipping a step, alignment, community and celebrating milestones.

The Digital Hive Podcast is returning!

In each episode, Emma interviews a business owner about their own marketing, or the marketing niche they’re an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don’t know what you don’t know.

In this week’s episode I’m walking you through how to promote a

subscription model product or service, and how this is different to a

normal one off purchase, or repeat purchase businesses.

Listen to the episode to find out more!

Action items this week:

* Set up some awareness ads to first gain some reach for your brand

* Ask for reviews if you already have people in your subscription

* Ask any questions in the Digital Hive Community

Join the free Digital Hive Podcast Community on Facebook:

https://www.facebook.com/groups/digitalhivepodcastcommunity/

Grab your Google Analytics Guide:

https://www.honeypotdigital.com/google-analytics

Find us online:

www.honeypotdigital.com

www.facebook.com/honeypotdigital

www.instagram.com/honeypotdigital

www.pinterest.com/honeypotdigital

www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to promote a physical

store or business, which relies on people coming to your location to sell

them something.

Listen to the episode to find out more!

Action items this week:

* Choose which ways you’d like to promote your business

* Plan dates in your calendar to set up your content and advertising 

* Ask any questions in the Digital Hive Community

Join the free Digital Hive Podcast Community on Facebook:

https://www.facebook.com/groups/digitalhivepodcastcommunity/

Grab your Google Analytics Guide:

https://www.honeypotdigital.com/google-analytics

Find us online:

www.honeypotdigital.com

www.facebook.com/honeypotdigital

www.instagram.com/honeypotdigital

www.pinterest.com/honeypotdigital

www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m walking you through how to promote a

subscription model product or service, and how this is different to a

normal one off purchase, or repeat purchase businesses.

Listen to the episode to find out more!

Action items this week:

* Set up some awareness ads to first gain some reach for your brand

* Ask for reviews if you already have people in your subscription

* Ask any questions in the Digital Hive Community

Join the free Digital Hive Podcast Community on Facebook:

https://www.facebook.com/groups/digitalhivepodcastcommunity/

Grab your Google Analytics Guide:

https://www.honeypotdigital.com/google-analytics

Find us online:

www.honeypotdigital.com

www.facebook.com/honeypotdigital

www.instagram.com/honeypotdigital

www.pinterest.com/honeypotdigital

www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to translate your

branding across all of your platforms.

Listen to the episode to find out more!

Action items this week:

* Choose your angle for each platform, and how they might differ

* Plan content for those platforms using some unifying elements

* Write a list of new content to make, to show the lifestyle that can

be achieved when using your product or service

* Ask any questions in the Digital Hive Community

Join the free Digital Hive Podcast Community on Facebook:

https://www.facebook.com/groups/digitalhivepodcastcommunity/

Grab your Google Analytics Guide:

https://www.honeypotdigital.com/google-analytics

Find us online:

www.honeypotdigital.com

www.facebook.com/honeypotdigital

www.instagram.com/honeypotdigital

www.pinterest.com/honeypotdigital

www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to create videos to

better engage with your audience and clients.

Video, somewhat like podcasts, is slightly more accessible than written

content. You can watch one while you eat your breakfast, or brush your

teeth, or do something else, easier than say, reading a blog. They don’t

have to be completely unique content, as the people who prefer video often

won’t read a blog or ebook, but having them as an option widens the number

of people who will engage with your content.

Listen to the episode to find out more!

Action items this week:

* Brainstorm what videos you can easily make from your existing content

* Write a list of new content to make

* Create and schedule your content, or book a date in the calendar to

do so

* Ask any questions in the Digital Hive Community

Join the free Digital Hive Podcast Community on Facebook:

https://www.facebook.com/groups/digitalhivepodcastcommunity/

Grab your Google Analytics Guide:

https://www.honeypotdigital.com/google-analytics

Find us online:

www.honeypotdigital.com

www.facebook.com/honeypotdigital

www.instagram.com/honeypotdigital

www.pinterest.com/honeypotdigital

www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ