Digital Hive Podcast

By Honey Pot Digital

Join me in the hive, where we talk about all things marketing for small businesses, with insights for all offers and revenue models offering both products and services. My mission is to help you asses... more

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FAQs about Digital Hive Podcast:

How many episodes does Digital Hive Podcast have?

The podcast currently has 101 episodes available.

Digital Hive Podcast episodes:

January 02, 2020 Goal setting for your year ahead
In this week’s episode I’m walking you through how you should be planning
and goal setting for the year.
To plan your year, the best place to start is with math, it doesn’t sound
fun, but it’s the best way to determine if you can keep running as is, or
if you need to step things up a notch or 4 to reach your goals.
Listen to the episode to find out more!
Action items this week:
* Choose your sales goal for the year, and block out any downtime
* Break down where you currently get your sales from, set mini goals
and reach goals to achieve them
* Map out what you will try at first
* Set a time to look back and see how you’re tracking, possibly in 1-3
months
* Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook:
https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
...more
7min
December 26, 2019 What's possible with Facebook Creator Studio
In this week’s episode I’m talking you through how you can use and benefit
from Facebook’s Creator Studio tool.
Creator Studio is Facebook’s somewhat new scheduling and monitoring tool,
but they’ve also recently added some new features, including scheduling
Instagram posts, so I wanted to let you in on it, since there doesn’t seem
to be all that much talk about it. It can be used to schedule and analyse
posts for both Facebook and Instagram.
Listen to the episode to find out more!
Action items this week:
* Set up Facebook Creator Studio and take a look at your analytics
* Try scheduling some posts through the scheduling tool
* Ask any questions in the Digital Hive Community
Creator Studio
https://business.facebook.com/creatorstudio/
Join the free Digital Hive Podcast Community on Facebook:
https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
...more
8min
December 23, 2019 Your sitemap and Google Search Console
In this week’s episode I’m talking you through how to submit and manage
your sitemap using Google Search Console.
Your sitemap is a list of the pages on your website, which search engines
and softwares can use to better understand how to navigate your site. It’s
essentially a model of your site, but as a list of lines of text.
Listen to the episode to find out more!
Action items this week:
* Set up your Google Search Console properties for http, https, www,
and no www variants
* Submit your sitemap
* Take a look through each of your tabs and see what you can learn
* Ask any questions in the Digital Hive Community
Google Search Console
https://search.google.com/search-console/about
Join the free Digital Hive Podcast Community on Facebook:
https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
...more
7min
December 14, 2019 How to encourage people to share your business
In this week’s episode I’m talking you through how to encourage and best
utilise user generated content, which are the photos, comments and reviews
created by your customers and clients.
Listen to the episode to find out more!
Action items this week:
* Set up an email or system where you ask people for reviews and photos
* Start to share the photos you do receive which are high quality
images
* Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook:
https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
...more
6min
December 05, 2019 How to sort out your Meta Titles and Descriptions
In this week’s episode I’m talking you through how to sort out your meta
content. Meta content is the information you give search engines like
Google to summarise the page for crawling, but also to present to people on
the search result page.
Listen to the episode to find out more!
Action items this week:
* Create a list of keywords you want to implement across your website
* Analyze each page and write or re-write the meta content
* Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook:
https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
...more
6min
November 28, 2019 How to choose your Google Ad Keywords for the best result
In this week’s episode I’m talking you through how to tell if there is ad
competition for your preferred search queries. I also go into how to come
up with more keywords, and how to determine top page bids, plus what to do
with all this info once you have it in your hands.
Listen to the episode to find out more!
Action items this week:
* Set up a Google Ads account
* Run 10 keywords through the Keyword Planner
* Compare the monthly searches with the competition level
* Remove keywords that don’t match your needs, and group them by ad
need
* Try your new ads in Google Ads, or create organic content for your
website for SEO
* Ask any questions in the Digital Hive Community
Join the free Digital Hive Podcast Community on Facebook:
https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
...more
9min
November 22, 2019 What affects your organic search ranking and how to work on your ranking
In this week’s episode I’m talking you through all of the different things
that contribute to and can help with your organic search ranking on search
results, particularly on Google, although many of these relate to other
search engines including Pinterest and YouTube.
Listen to the episode to find out more!
Action items this week:
* Identify which options might work for your business
* Pick one and implement it, then book time in for next week to test
the waters
* Ask any questions you have in the Facebook Group
Join the free Digital Hive Podcast Community on Facebook:
https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
...more
9min
November 14, 2019 Cold, Warm and Hot Audiences and how to market to them
In this week’s episode I’m talking you through cold, medium and hot
audiences on your email list and how to best market to them differently.
A cold audience is people who you either haven’t sent content to in a
while, or haven’t opened your emails in a while, a few months is usually a
good guide, depending on how much interest they showed before.
A medium audience is those people who have engaged intermittently over time
or just recently, or you have sent to infrequently.
Hot Audiences are your most engaged subscribers. You’re sending emails to
them frequently, and they open them and click links more often than not.
Listen to the episode to find out more!
Action items this week:
* Identify how much of your audience is cold by creating a segment of
your list
* Create a re-engagement sequence
* Book in time to work on a final query and unsubscribe sequence
* Ask any questions you have in the Facebook Group
Join the free Digital Hive Podcast Community on Facebook:
https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
...more
10min
November 08, 2019 How to get back in front of people who abandon a purchase
In this week’s episode I’m talking you through some ways to get back in
front of people who abandon a purchase, after showing some interest.
One way to get people over the line, is to follow up, but when they only
viewed your website and didn’t actually register for your email list or
make a past purchase, it gets a little harder, since you don’t always have
an email to follow up on.
Getting back in front of them through email and advertising is a great way
to slowly tick away at this over time.
Listen to the episode to find out more!
Action items this week:
* Decide which avenues you should use to follow up from an abandoned
purchase
* Book in time to work on all your new content, setting up your emails
and/or ads
* Ask any questions you have in the Facebook Group
Join the free Digital Hive Podcast Community on Facebook:
https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
...more
6min
October 31, 2019 SEO for Online Stores
In this week’s episode I’m talking you through search engine optimisation
for online stores.
Listen to the episode to find out more!
Action items this week:
* Decide how you can create new content for best SEO
* Book in time to work on all your new content
* Ask any questions you have in the Facebook Group
Join the free Digital Hive Podcast Community on Facebook:
https://www.facebook.com/groups/digitalhivepodcastcommunity/
Grab your Google Analytics Guide:
https://www.honeypotdigital.com/google-analytics
Find us online:
www.honeypotdigital.com
www.facebook.com/honeypotdigital
www.instagram.com/honeypotdigital
www.pinterest.com/honeypotdigital
www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ
...more
6min

FAQs about Digital Hive Podcast:

How many episodes does Digital Hive Podcast have?

The podcast currently has 101 episodes available.